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Evaluation in Advertising Reception, 


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Цена: 32600.00T   46571 T -30%
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Наличие: Есть (2 шт.)
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Название:  Evaluation in Advertising Reception
Перевод названия: Оценка в Рекламном Приеме
ISBN: 9781349468362
Издательство: Springer
Классификация:




ISBN-10: 1349468363
Обложка/Формат: Paperback
Страницы: 207
Вес: 0.26 кг.
Дата издания: 01.01.2014
Язык: English
Иллюстрации: Biography
Размер: 216 x 140 x 12
Читательская аудитория: General (us: trade)
Подзаголовок: A socio-cognitive and linguistic perspective
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Германии
Описание: Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.

Nelson Spelling Workbook Starter B Reception/P1 (Blue Level) (10 одинаковых книг)

Автор: Jackman, John Lindsay, Sarah
Название: Nelson Spelling Workbook Starter B Reception/P1 (Blue Level) (10 одинаковых книг)
ISBN: 1408524112 ISBN-13(EAN): 9781408524114
Издательство: Oxford Education
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Цена: 34690.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: NO description available

Nelson Spelling Workbook Starter a Reception/P1 Blue Level X10

Автор: Jackman John
Название: Nelson Spelling Workbook Starter a Reception/P1 Blue Level X10
ISBN: 1408524104 ISBN-13(EAN): 9781408524107
Издательство: Oxford Education
Рейтинг:
Цена: 14660.00 T
Наличие на складе: Есть
Описание: NO description available

Fetal Cardiology: Embryology, Genetics, Physiology, Echocardiography Evaluation, Diagnosis and Perinatal Management of Cardiac Diseases

Автор: Yagel
Название: Fetal Cardiology: Embryology, Genetics, Physiology, Echocardiography Evaluation, Diagnosis and Perinatal Management of Cardiac Diseases
ISBN: 0415432650 ISBN-13(EAN): 9780415432658
Издательство: Taylor&Francis
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Цена: 93430.00 T
Наличие на складе: Есть
Описание: Logic and Reality is a collection of essays by philosophers, logicians, mathematicians, and computer scientists, celebrating the work of the distinguished philosopher Arthur Prior. Topics range from philosophical discussions of the nature of time and of the nature of logic iteself, to descriptions of computer systems that can reason and take account of the fact that they exist in a temporal world.

Laryngeal Evaluation: Indirect Laryngoscopy to High-Speed Digital Imaging

Автор: Katherine A. Kendall
Название: Laryngeal Evaluation: Indirect Laryngoscopy to High-Speed Digital Imaging
ISBN: 160406272X ISBN-13(EAN): 9781604062724
Издательство: Thieme Verlagsgruppe
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Цена: 137630.00 T
Наличие на складе: Поставка под заказ.
Описание: A reference that provides an overview of the advances in laryngeal imaging technology combined with the information readers need to interpret findings and successfully manage patients with voice disorders. After an introduction to laryngeal anatomy and physiology, it includes sections that cover the entire spectrum of laryngeal imaging systems.

Guidelines for Hazard Evaluation Procedures

Автор: Center for Chemical Process Safety (CCPS
Название: Guidelines for Hazard Evaluation Procedures
ISBN: 0471978159 ISBN-13(EAN): 9780471978152
Издательство: Wiley
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Цена: 147790.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book keeps process engineers updated on the effective methodologies that process safety demands. Almost 200 pages of worked examples are included to facilitate understanding. References for further reading, along with charts and diagrams that reflect the latest views and information, make this a completely accessible work.

Dutton`S Orthopaedic Examination Evaluation And Intervention

Автор: Dutton
Название: Dutton`S Orthopaedic Examination Evaluation And Intervention
ISBN: 0071744045 ISBN-13(EAN): 9780071744041
Издательство: McGraw-Hill
Цена: 110270.00 T
Наличие на складе: Невозможна поставка.
Описание:

A complete evidence-based textbook and reference for physical therapy students and practitioners

"Dutton's Orthopaedic Examination, Evaluation, and Intervention" provides you with a systematic, logical approach to the evaluation and intervention of the orthopedic patient. Comprehensive and up-to-date, "Dutton's" strikes the perfect balance in its coverage of examination and treatment.

For any intervention to be successful, an accurate diagnosis must be followed by a carefully planned and specific rehabilitation program to both the affected area and its related structure. This approach must take into consideration the structure involved and the stage of healing. Dutton's Orthopaedic Examination, Evaluation, and Intervention emphasizes the appropriate use of manual techniques and therapeutic exercise based on these considerations. The correct applications of electrotherapeutic and thermal modalities are outlined throughout as adjuncts to the rehabilitative process.

The content reflects the consistent, unified voice of a single author - a prominent practicing therapist who delivers step-by-step guidance on the examination of each joint and region. This in-depth coverage leads you logically through systems review and differential diagnosis, aided by decision-making algorithms.

Features: NEW full-color illustrations of anatomy and treatment and evaluation procedures Review Q&A for each chapter Companion DVD includes 500 illustrative video clips Chapters updated to reflect the latest research and treatment techniques

Advertising to Children

Автор: Blades
Название: Advertising to Children
ISBN: 0230252028 ISBN-13(EAN): 9780230252028
Издательство: Springer
Рейтинг:
Цена: 81050.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.

Evaluation in Translation

Автор: Munday Jeremy
Название: Evaluation in Translation
ISBN: 0415577705 ISBN-13(EAN): 9780415577700
Издательство: Taylor&Francis
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Цена: 58170.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In this book, Jeremy Munday presents advances towards a general theory of evaluation in translator decision-making that will be useful to translator (and interpreter) training and to desciptive translation analysis.

Decision Modelling for Health Economic Evaluation

Автор: Briggs, Andrew; Claxton, Karl; Sculpher, Mark
Название: Decision Modelling for Health Economic Evaluation
ISBN: 0198526628 ISBN-13(EAN): 9780198526629
Издательство: Oxford Academ
Рейтинг:
Цена: 67590.00 T
Наличие на складе: Невозможна поставка.
Описание: This book deals with the key techniques and approaches that can be used to estimate the cost-effectiveness of health care interventions. It is a practical guide, using examples and encouraging the reader to apply the methods. A supporting website is available.

Process Evaluation for Public Health Interventions  and Research

Автор: Steckler
Название: Process Evaluation for Public Health Interventions and Research
ISBN: 1119022487 ISBN-13(EAN): 9781119022480
Издательство: Wiley
Рейтинг:
Цена: 82310.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Process evaluation is an essential component of any program evaluation or intervention research effort. This important resource offers an overview of the history, purpose, strengths, and limitations of process evaluation and includes illustrative case material of the current state of the art in process evaluation.

Methods for the Economic Evaluation of Health Care Programme

Автор: Drummond Michael F.
Название: Methods for the Economic Evaluation of Health Care Programme
ISBN: 0199665885 ISBN-13(EAN): 9780199665884
Издательство: Oxford Academ
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Цена: 64410.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The purpose of economic evaluation is to inform decisions intended to improve healthcare. The new edition of Methods for the Economic Evaluation of Health Care Programmes equips the reader with the essential hands-on experience to undertake evaluations, providing a `tool kit` based on the authors own experience of undertaking economic evaluations.

Game User Experience Evaluation

Автор: Bernhaupt Regina
Название: Game User Experience Evaluation
ISBN: 3319159844 ISBN-13(EAN): 9783319159843
Издательство: Springer
Рейтинг:
Цена: 102480.00 T
Наличие на складе: Поставка под заказ.
Описание: Evaluating interactive systems for their user experience (UX) is a standard approach in industry and research today. This book explores the areas of game design and development and Human Computer Interaction (HCI) as ways to understand the various contributing aspects of the overall gaming experience. Fully updated, extended and revised this book is based upon the original publication Evaluating User Experience in Games, and provides updated methods and approaches ranging from user- orientated methods to game specific approaches.

New and emerging methods and areas explored include physiologically- orientated UX evaluation, user behaviour, telemetry based methods and social play as effective evaluation techniques for gaming design and evolving user-experience. Game User Experience Evaluation allows researchers, PhD students as well as game designers and developers to get an overview on available methods for all stages of the development life cycle.



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