Автор: Kapferer Jean Noel Название: Luxury Strategy, 2 ed. ISBN: 0749464917 ISBN-13(EAN): 9780749464912 Издательство: Kogan Page Рейтинг: Цена: 67730.00 T Наличие на складе: Нет в наличии. Описание: Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical `anti-laws` of successful luxury brand management, with this ground-breaking book.
Автор: Pierre-Yves Donze Название: Selling Europe to the World: The Rise of the Luxury Fashion Industry, 1980-2020 ISBN: 1350335789 ISBN-13(EAN): 9781350335783 Издательство: Bloomsbury Academic Рейтинг: Цена: 23220.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Chanel suits, Louis Vuitton bags and Omega watches are now objects that embody a globalized material culture. Over the past 30 years, the luxury goods industry has undergone a tremendous expansion around the world. However, it remains largely dominated by European companies, ranging from diversified conglomerates such as LVMH and Richemont to independent companies such as the Italian fashion houses Armani and Ermenegildo Zegna, and industrial groups like Swatch and L'Oreal or new start-ups such as Richard Mille.
How and why did these companies succeed? How did they manage to transform a sector previously dominated by small family firms into a global big business? Selling Europe to the World presents the development of the global luxury goods industry from the 1980s to the present day. It highlights the strategies implemented by a new generation of entrepreneurs and explains, beyond the glamorous image conveyed by luxury brands, the sources of success of these firms. An essential book for understanding the success of the contemporary luxury industry.
Автор: Chernev Alexander Название: Strategic Marketing Management - Theory and Practice ISBN: 1936572583 ISBN-13(EAN): 9781936572588 Издательство: Неизвестно Рейтинг: Цена: 110350.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Strategic Marketing Management: Theory and Practice outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This book presents a strategic framework to guide business decisions involving the development of new offerings and the management of existing products, services, and brands.
Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 63390.00 T Наличие на складе: Есть Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
Автор: Julie Bromley, Terri Ann Leidich Название: Book Marketing for Authors: Get ready, Get set, Succeed! ISBN: 1608082458 ISBN-13(EAN): 9781608082452 Издательство: Неизвестно Рейтинг: Цена: 11910.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The biggest challenge for authors is transitioning from being a writer to being an author, which are two totally different occupations. Many authors have the mindset that once they are published, their publisher handles all marketing and the sales come in like magic. In todays world, that is not reality, no matter how you are published. Written by publisher and author Terri Ann Leidich and author marketing coach and support Julie Bromley, this book simplifies marketing by taking the approach of Get Ready, Get Set, Succeed.
Автор: Oswald, Laura R. (president, President, Marketing Название: Doing semiotics ISBN: 0198862113 ISBN-13(EAN): 9780198862116 Издательство: Oxford Academ Рейтинг: Цена: 36950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Using applied semiotics, this book shows readers how to leverage the cultural codes that structure communication and sociality, endow things with value, and help us navigate social space and cultural change to solve business problems, foster innovation, and create meaningful experiences for consumers.
Автор: A. Mansurali, P. Mary Jeyanthi Название: Marketing analytics : ISBN: 1774910888 ISBN-13(EAN): 9781774910887 Издательство: Taylor&Francis Рейтинг: Цена: 126580.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automate analytical model building. It covers segmentation and targeting, statistics, marketing metrics, buying behavior, neuromarketing techniques, new product development, web and social media analytics, etc.
Автор: Dib Allan Название: The 1-Page Marketing Plan: Get New Customers, Make More Money, and Stand Out from the Crowd ISBN: 1989025013 ISBN-13(EAN): 9781989025017 Издательство: Неизвестно Рейтинг: Цена: 18350.00 T Наличие на складе: Ожидается поступление. Описание: WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.
Автор: Alastair Morrison, Ulrike Gretzel Название: Tourism Marketing: In the Age of the Consumer ISBN: 0415726360 ISBN-13(EAN): 9780415726368 Издательство: Taylor&Francis Рейтинг: Цена: 47970.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together.
Автор: Sexton, Donald Название: Trump university marketing 101 ISBN: 0470453079 ISBN-13(EAN): 9780470453070 Издательство: Wiley Рейтинг: Цена: 17940.00 T Наличие на складе: Поставка под заказ. Описание: Trump University Marketing 101 second edition combines the biggest name in business, Donald Trump, with the 40-year teaching and professional experience of one of the leading Ivy League professors in marketing, Don Sexton.
Автор: Kotler Philip Название: Marketing 4.0: From Products to Customers to the Human Spirit ISBN: 1119341205 ISBN-13(EAN): 9781119341208 Издательство: Wiley Рейтинг: Цена: 22170.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Marketing has changed forever this is what comes next Marketing 4. 0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing.
In this book, Vieira and Almeida have leveraged their extensive knowledge bases and their experiences to comprehensively address the challenges faced by entrepreneurs and executives when they introduce an idea to market in today's digital world. While focused on the world of start-ups, this book provides executives in all contexts an in-depth look into the complexities underlying the rapidly changing world of marketing and business in which we live. Vieira and Almeida bring all this to life in a compelling manner by using real-world examples to illustrate the issues and to highlight the solutions.
Prof Das Narayandas,
Edsel Bryant Ford Professor of Business Administration
Senior Associate Dean, External Relations
Senior Associate Dean, Harvard Business Publishing
HARVARD - BUSINESS - SCHOOL
This book is for anyone who wants to understand the increased complexities of marketing. It is specifically useful for the start-up entrepreneur and for millennials who would like their ideas to translate into successful organisations. The book creates awareness of the issues involved in the domain of marketing in our times. It tries to enable its readers to address these aspects as they develop their own solutions. Readers should be able to apply the ideas introduced in this book to their specific situations and to navigate their own roads to success with the help of this book.
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