Advertising and the Mind of the Consumer, Sutherland, Max

Автор: Holm, Nicholas (massey University, New Zealand)
Название: Advertising and consumer society
ISBN: 1032181362 ISBN-13(EAN): 9781032181363
Издательство: Taylor&Francis
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Цена: 33670.00 T
Наличие на складе: Нет в наличии.
Описание: This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social and political forces.

Автор: Reynolds, Thomas J.
Название: Understanding Consumer Decision Making
ISBN: 080581731X ISBN-13(EAN): 9780805817317
Издательство: Taylor&Francis
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Цена: 81650.00 T
Наличие на складе: Нет в наличии.

Автор: Krugman, Edward P.
Название: Consumer Behavior and Advertising Involvement
ISBN: 0805857885 ISBN-13(EAN): 9780805857887
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.

Автор: Hovland, Roxanne
Название: Readings in Advertising, Society, and Consumer Culture
ISBN: 0765615452 ISBN-13(EAN): 9780765615459
Издательство: Taylor&Francis
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Цена: 57150.00 T
Наличие на складе: Нет в наличии.

Автор: Marieke de Mooij
Название: Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
ISBN: 1544318154 ISBN-13(EAN): 9781544318158
Издательство: Sage Publications
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Цена: 186910.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people`s relationships with others.

Автор: Laird, Pamela Walker (university Of Colorado At Denver)
Название: Advertising progress
ISBN: 1421434172 ISBN-13(EAN): 9781421434179
Издательство: Неизвестно
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Цена: 90270.00 T
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Описание:

Selected by Choice Magazine as an Outstanding Academic Title

Originally published in 1998. Drawing on both documentary and pictorial evidence, Pamela Walker Laird explores the modernization of American advertising to 1920. She links its rise and transformation to changes that affected American society and business alike, including the rise of professional specialization and the communications revolution that new technologies made possible. Laird finds a fundamental shift in the kinds of people who created advertisements and their relationships to the firms that advertised. Advertising evolved from the work of informing customers (telling people what manufacturers had to sell) to creating consumers (persuading people that they needed to buy). Through this story, Laird shows how and why--in the intense competitions for both markets and cultural authority--the creators of advertisements laid claim to progress and used it to legitimate their places in American business and culture.

Автор: Fennis, Bob M , Stroebe, Wolfgang
Название: The Psychology of Advertising
ISBN: 0367346354 ISBN-13(EAN): 9780367346355
Издательство: Taylor&Francis
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Цена: 148010.00 T
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Описание: The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers.

Автор: Fennis, Bob M , Stroebe, Wolfgang
Название: The Psychology of Advertising
ISBN: 0367346397 ISBN-13(EAN): 9780367346393
Издательство: Taylor&Francis
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Цена: 51030.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers.

Автор: Graakjaer, Nicolai (aalborg University, Denmark)
Название: Analyzing music in advertising
ISBN: 1138616818 ISBN-13(EAN): 9781138616813
Издательство: Taylor&Francis
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Цена: 46950.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music ‘outside’ the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakj?r sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.

Автор: Krugman, Edward P.
Название: Consumer Behavior and Advertising Involvement
ISBN: 1138384305 ISBN-13(EAN): 9781138384309
Издательство: Taylor&Francis
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Цена: 54090.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: First Published in 2008. Routledge is an imprint of Taylor & Francis, an informa company.

Автор: Dobrev, Zhecho
Название: Big miss
ISBN: 1637422563 ISBN-13(EAN): 9781637422564
Издательство: Mare Nostrum (Eurospan)
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Цена: 22570.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In The Big Miss: How Businesses Overlook the Value of Emotions, Zhecho Dobrev reveals how organizations are frequently deceived by customers and fail to act on what they fail to notice–thus are missing the biggest driver of profitable customer behavior!What are the emotional and subconscious drivers behind your customers' behavior? Do you have a science and data-based strategy to drive this in the direction you want?In The Big Miss: How Businesses Overlook the Value of Emotions, Zhecho Dobrev reveals how organizations are frequently deceived by customers and fail to act on what they fail to notice–thus are missing the biggest driver of profitable customer behavior! His extensive research shows that emotions are the key drivers of customer behavior, yet few organizations have a strategy to evoke specific emotions based on science and data. Does yours?In this book, the author provides business leaders with a practical framework for how to embed emotions in their business practices, which includes learning how to:Discover the difference between what customers say and doCreate a data-based strategy around specific emotionsUse customer science to future-proof your business and make the most out of Digital Transformation, Data, and AI…and much more.Behind every business problem, there is a customer problem! This book will change how you think about customer behavior and challenge you to harness the business power of emotions.

Название: Epica Book 32: Creative Communications
ISBN: 1350065781 ISBN-13(EAN): 9781350065789
Издательство: Bloomsbury Academic
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Цена: 73920.00 T
Наличие на складе: Невозможна поставка.
Описание:

Epica Book 32 features inspirational work from the 2018 Epica Awards. It showcases outstanding creativity in advertising, design, media, PR and digital communications.

As well as over 1000 colour images, the book includes winning and high-scoring entries, comments from Epica's unique jury of journalists, and behind-the-scenes interviews with Grand Prix winners. Like previous editions of this annual publication, it is a unique source of information and ideas for professionals, young talents - and anyone fascinated by the world of creative communications.