Consumer Behavior and Advertising Involvement, Krugman, Edward P.

Автор: Rodgers Shelly
Название: Digital Advertising
ISBN: 1138654450 ISBN-13(EAN): 9781138654457
Издательство: Taylor&Francis
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Цена: 54090.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues.

Автор: Yang Kenneth C. C.
Название: Multi-Platform Advertising Strategies in the Global Marketplace
ISBN: 1522531149 ISBN-13(EAN): 9781522531142
Издательство: Mare Nostrum (Eurospan)
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Цена: 199590.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In today’s multi-platform ecosystem, marketers rely on advertisements that can be accessed across multiple digital platforms to enhance audience engagement and outreach. Advertisers are exploring the global impacts of social and mobile media as part of this integrated approach. Multi-Platform Advertising Strategies in the Global Marketplace examines the international diffusion of multi-platform advertising communication practices in an increasingly globalized economy. Featuring coverage on relevant areas including cross-media, digital marketing, and consumer behavior, this extensive publication is suitable for researchers, marketers, advertisers, and business professionals interested in the global impacts of multi-platform media on the advertising industry.

Автор: Toni Schmidt
Название: Shopper Behavior at the Point of Purchase: Drivers of In-Store Decision-Making and Determinants of Post-Decision Satisfaction in a High-Involvement Product Choice
ISBN: 3631674945 ISBN-13(EAN): 9783631674949
Издательство: Peter Lang
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Цена: 52900.00 T
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Описание: This book explores two central aspects of shopper behavior at the POP: decision-making itself and how it is affected by in-store and out-of-store factors, with a focus on the role of in-store attention, post-decision choice satisfaction and its determinants. It empirically researches these aspects using data gathered in an eye-tracking field experiment. These data allow for a precise analysis of attention at the POP, as well as of many other important variables of in-store decision-making. Overall, the results show that retailers have less influence on in-store decision-making than manufacturers, despite having control over the POP, as out-of-store factors have a stronger impact on in-store decision-making than in-store factors.

Автор: Mullin, Roddy
Название: Promotional marketing
ISBN: 0815359950 ISBN-13(EAN): 9780815359951
Издательство: Taylor&Francis
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Цена: 17600.00 T
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Описание: In today`s connected world, promotion is fundamental to everything we do to drive business

Автор: Barrie Gunter
Название: Gambling Advertising: Nature, Effects and Regulation
ISBN: 1787699242 ISBN-13(EAN): 9781787699243
Издательство: Emerald
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Цена: 98910.00 T
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Описание: This book critically examines research evidence from around the world concerning the nature and effects of gambling advertising. It draws upon political and regulatory debates about this type of advertising, which provides regulators with evidence to control factors that encourage problem gambling.

Автор: Marieke de Mooij
Название: Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
ISBN: 1544318154 ISBN-13(EAN): 9781544318158
Издательство: Sage Publications
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Цена: 186910.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people`s relationships with others.

Автор: Hirschman
Название: Branding Masculinity
ISBN: 1138933392 ISBN-13(EAN): 9781138933392
Издательство: Taylor&Francis
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Цена: 63280.00 T
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Описание: Branding Masculinity is the first research book to delve into the cultural origins of masculinity in America. By asking men what they consider to be masculine beliefs, attitudes, behaviours, and possessions, the research identifies how contemporary American men form their sense of being manly.

Автор: Graakjaer
Название: Analyzing Music in Advertising
ISBN: 1138781088 ISBN-13(EAN): 9781138781085
Издательство: Taylor&Francis
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Цена: 178640.00 T
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Описание:

The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music 'outside' the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakj r sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.

Автор: Witkowski
Название: A History of American Consumption
ISBN: 113893691X ISBN-13(EAN): 9781138936911
Издательство: Taylor&Francis
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Цена: 148010.00 T
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Описание: A History of American Consumption: Threads of Meaning, Gender, and Resistance tells the story of the American consumer experience, through the continuities and changes in three cultural threads over 300 years of history from the colonial era to the present.

Автор: De Mooij, M.
Название: Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
ISBN: 1544318162 ISBN-13(EAN): 9781544318165
Издательство: Sage Publications
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Цена: 67590.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people`s relationships with others.

Автор: Li
Название: Environmental Advertising in China and the USA
ISBN: 0367026821 ISBN-13(EAN): 9780367026820
Издательство: Taylor&Francis
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Цена: 46950.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Situated at the intersection of environmental communication and psychoanalytic theory, this book offers a cross-cultural comparison of green advertising in China and the US.

Автор: Mullin
Название: Promotional Marketing
ISBN: 1138567485 ISBN-13(EAN): 9781138567481
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In today`s connected world, promotion is fundamental to everything we do to drive business