The Psychology of Advertising, Fennis, Bob M , Stroebe, Wolfgang
Старое издание
Автор: Scott Linda M., Batra Rajeev Название: Persuasive Imagery: A Consumer Response Perspective ISBN: 1138861308 ISBN-13(EAN): 9781138861305 Издательство: Taylor&Francis Рейтинг: Цена: 51030.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Sponsored by the Society for Consumer Psychology, this vol. synthesizes & advances existing knowledge of consumer response to visuals using an interdisciplinary perspective. For those interested in consumer psych, advertising, mktg, visual comm.
Автор: Fennis, Bob M , Stroebe, Wolfgang Название: The Psychology of Advertising ISBN: 0367346397 ISBN-13(EAN): 9780367346393 Издательство: Taylor&Francis Рейтинг: Цена: 51030.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers.
Название: Advertising and the World Wide Web ISBN: 1138003212 ISBN-13(EAN): 9781138003217 Издательство: Taylor&Francis Рейтинг: Цена: 57150.00 T Наличие на складе: Нет в наличии. Описание: Volume composed of papers presented at the 1996 Advertising & Consumer Psych. Conf., but all papers have been updated up through June 1998. Traces web advertising from its inception until now, as the Web has become a high-impact forum for advertising.
Автор: Rodgers Shelly Название: Digital Advertising ISBN: 1138654450 ISBN-13(EAN): 9781138654457 Издательство: Taylor&Francis Рейтинг: Цена: 54090.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues.
Автор: Dimofte Claudiu Название: Consumer Psychology in a Social Media World ISBN: 0765646943 ISBN-13(EAN): 9780765646941 Издательство: Taylor&Francis Рейтинг: Цена: 51030.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals.
Автор: Williams Jerome D., Lee Wei-Na, Haugtvedt Curtis P. Название: Diversity in Advertising: Broadening the Scope of Research Directions ISBN: 1138012823 ISBN-13(EAN): 9781138012820 Издательство: Taylor&Francis Рейтинг: Цена: 56130.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The successful advertisers of the 21st century must understand the importance of diversity in American Society. A number of characteristics must be considered such as: gender, age, ethnicity, sexual orientation, etc. Today over a quarter of Americans ide
Автор: Barb Stuhlemmer Название: Entrepreneur Awakening: Making the Move from Employee to Business Owner ISBN: 1988058287 ISBN-13(EAN): 9781988058283 Издательство: Gazelle Book Services Рейтинг: Цена: 22870.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Awakening is an opening up to an understanding that was once unknown. It really refers to change. Accepting the change from employee to business owner is your first step in an entrepreneurial awakening. As I became more awake, the rate of change in my understanding increased. There is no cap on knowledge. Although I have come a long way from those first days of business ownership I can see there is much I have yet to experience, and I accept that there are things I do not know that I do not know. - Barb Stuhlemmer
Автор: Barb Stuhlemmer Название: Entrepreneur Awakening: Making the Move from Employee to Business Owner ISBN: 1988058295 ISBN-13(EAN): 9781988058290 Издательство: Gazelle Book Services Рейтинг: Цена: 50030.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Awakening is an opening up to an understanding that was once unknown. It really refers to change. Accepting the change from employee to business owner is your first step in an entrepreneurial awakening. As I became more awake, the rate of change in my understanding increased. There is no cap on knowledge. Although I have come a long way from those first days of business ownership I can see there is much I have yet to experience, and I accept that there are things I do not know that I do not know. - Barb Stuhlemmer
Название: Attention, Attitude, and Affect in Response To Advertising ISBN: 1138876151 ISBN-13(EAN): 9781138876156 Издательство: Taylor&Francis Рейтинг: Цена: 58170.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. This volume is the result of the 6th Annual Advertising and Consumer Behavior Conference, designed to bring together researchers and practitioners from both psychology and advertising.
Автор: Bob M. Fennis, Wolfgang Stroebe Название: The Psychology of Advertising ISBN: 1138876909 ISBN-13(EAN): 9781138876903 Издательство: Taylor&Francis Цена: 35720.00 T Наличие на складе: Невозможна поставка. Описание: Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes we have not heard of before), voting for political candidates (even of questionable reputation), and changing our health-related lifestyles for better or worse. The impact of advertising is often subtle and implicit, but sometimes blatant and impossible to overlook. This book discusses key topics from the fields of social and consumer psychology. Important questions are addressed in the volume such as: What impact does advertising have on consumer behaviour? What causes this impact? What are the psychological processes responsible for the effectiveness of advertising? How do consumers make sense of advertising messages? What messages "get across" and when and why? This is the first book to offer a comprehensive and state-of-the-art overview of the psychological findings on the impact of advertising, and to discuss this research in the context of recent developments in the fields of social and consumer psychology. It presents and discusses results of both classic and contemporary studies in an engaging style that avoids highly technical language. The authors have included a glossary of frequently used concepts which assist student comprehension, making it a unique and invaluable volume for advanced undergraduate and graduate students, as well as researchers and lecturers in social psychology, marketing, and communications. It is also a useful resource for professionals working in advertising, public health, public services and political communication.
Автор: Batra Rajeev Название: The Psychology of Design ISBN: 0765647605 ISBN-13(EAN): 9780765647603 Издательство: Taylor&Francis Рейтинг: Цена: 58170.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving (among others) important elements of aesthetics, anthropology, brand strategy, creativity, design science, engineering, graphic design, industrial design, marketing, material science, product design, and several areas within psychology. While researchers and practitioners in all of these fields seek to learn more about how and why "good" design works its magic, they may benefit from each other’s work. The chapters in this edited book bring together organizing frameworks and reviews of the relevant literatures from many of these contributing disciplines, along with recent empirical work. They cover relevant areas such as embodied cognition, processing fluency, experiential marketing, sensory marketing, visual aesthetics, and other research streams related to the impact of design on consumers. Importantly, the primary focus of these chapters is not on product design that creates functional value for the targeted consumer, but rather on how design can create the kind of emotional, experiential, hedonic, and sensory appeal that results in attracting consumers. Each chapter concludes with Implications for a theory of design as well as for designers.
Автор: Gill Leslie Ernest Название: Advertising and Psychology ISBN: 1138966118 ISBN-13(EAN): 9781138966116 Издательство: Taylor&Francis Рейтинг: Цена: 48990.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Advertising as a means of influencing the thought and behaviour of masses of people involves the application of such fundamental aspects of psychology as attention, motivation, memory, association, suggestion, volition, and so on.
Modern advertising presents its message in a variety of forms: attracting, informing, reminding, suggesting and impelling us many times during the course of any single day. To what extent advertising influences our tastes, preferences and purchases may be gauged by the number of things we buy directly or indirectly as the result of reading advertisements.
In this volume the main interest is the study of public reaction to various advertising appeals. The advertising aspect of psychology involves the study of man's conscious and near-conscious activities. What goes on his mind when he is attracted by something he sees and reads in an advertisement or poster? This question Advertising and Psychology attempts to answer. Dealing as it does with so complex and fascinating a theme, this book's purpose is to provide an introductory outline in a manner intelligible to both the student and the general reader.
First published in 1954.
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