Understanding Consumer Decision Making, Reynolds, Thomas J.
Автор: Smith Viktor Название: Naming and Framing: Understanding the Power of Words across Disciplines, Domains, and Modalities ISBN: 0367509210 ISBN-13(EAN): 9780367509217 Издательство: Taylor&Francis Рейтинг: Цена: 53070.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book offers an innovative, unified theoretical model for better understanding of the processes underpinning naming and framing and the power of words in shaping our perceived reality
Автор: Chen Название: US Firms` Business Competence in the Taiwanese IT Industry ISBN: 3319320270 ISBN-13(EAN): 9783319320274 Издательство: Springer Рейтинг: Цена: 130430.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book offers an in-depth analysis of the roles and strategies of subsidiaries of American multinational companies (MNCs) in Taiwan’s IT industry. Based on semi-structured interviews with 16 managing directors of the different foreign-owned subsidiaries and 100 functional unit managers, the authors investigate (1) the roles of functional units in evaluating strategy formulation and change in foreign subsidiaries; (2) the factors that determine strategy formulation and change in foreign subsidiaries and their functional units; and (3) the linkages between cross-functional units. The research underscores the view that MNCs’ strategies are composed of assorted heterogeneous elements.
Автор: Hardy Yong Xiang; Patricia Ann Walker Название: China Cultural and Creative Industries Reports 2013 ISBN: 3662523345 ISBN-13(EAN): 9783662523346 Издательство: Springer Рейтинг: Цена: 102480.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book offers a collection of detailed, high quality reports on the growth of China`s cultural and creative industries, which will help researchers to better understand policy changes, future trends and investment opportunities.
Understanding Quit Point is the key to unlocking the full potential of teaching and learning
We should be in the Golden Age of education. Teachers and leaders are more connected to training and education technology than ever before.
Still, educators are leaving the profession in record numbers. Students are falling through the cracks and many are giving up on learning. But what exactly is the problem? And more important, what should we do about it?
In Quit Point: Understanding Apathy, Engagement, and Motivation in the Classroom, authors Chamberlin and Matejic present a new way of approaching those issues. The Quit Point--their theory on how, why, and when people quit and how to stop quitting before it happens--will transform how teachers reach the potential of each and every student.
Quit Point reveals:
How to confront apathy and build student engagement
How to differentiate learning for all levels,
The best way to plan and assess learning to discourage quitting
Interventions to challenge students to keep going
How to experience a happier, more fulfilling, teaching experience
Applications and toolkits to help you address Quit Point, starting tomorrow
Read Quit Point today and stop quitting before it starts tomorrow.
Название: Netnography Unlimited ISBN: 0367431424 ISBN-13(EAN): 9780367431426 Издательство: Taylor&Francis Рейтинг: Цена: 158230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Netnography has become an essential tool for qualitative research in the dynamic, complex, and conflicted worlds of contemporary technoculture. In this volume, thirty-two researchers present nineteen chapters that examine how they have adapted netnography and what those changes can teach us.
Автор: Kohlbacher Florian, Prieler Michael Название: Advertising in the Aging Society: Understanding Representations, Practitioners, and Consumers in Japan ISBN: 1349592919 ISBN-13(EAN): 9781349592913 Издательство: Springer Рейтинг: Цена: 46570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Finally the book explore how both younger and older consumers perceive the representation of older people in advertising as stereotypical and partly negative, and are willing to boycott companies portraying older people negatively.
Автор: Pforr Christof, Volgger Michael, Cavalcanti Marques Sara Название: Understanding and Managing the Impact of Airbnb: The Case of Western Australia from 2015 to the Covid-19 Pandemic in 2020 ISBN: 981162951X ISBN-13(EAN): 9789811629518 Издательство: Springer Цена: 93160.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Chapter Title and Abstract Part One: Understanding ChangeThe Sharing Economy & Tourism: An Introduction to the P2P Accommodation SectorThis chapter presents the rationale for compiling this book and will conclude with an overview of the scope and structure of the book.When, Why & How: The Growth of Airbnb Around the World Chapter 2 provides insights into the broader context of current discourses on the Airbnb manifestation globally. Part Two: Western Australia - A Case in Point Western Australia - Background & ContextChapter 3 provides information on the broader Western Australian context, a snapshot of the state's visitor economy as well as an overview of the debates surrounding the sharing economy and a brief history of the Airbnb phenomenon in Western Australia. Concerns & Hopes of Stakeholders Chapter 4 presents the findings of stakeholder interviews, capturing main concerns and perceived benefits of Airbnb in Western Australia. A diverse range of and sometimes controversial opinions were voiced reflecting different expectations, perceived benefits and concerns by the interviewed stakeholders from industry and government.Airbnb Demand in Western AustraliaThe purpose of Chapter 5 is to explore the characteristics of Airbnb users in Western Australia (WA) compared to Airbnb non-users among visitors to Western Australia, and to understand whether and how they differ from each other. Airbnb Supply in Western Australia Chapter 6 explores the supply characteristics of Airbnb delivered offerings in Western Australia. To better understand the extent and impact of Airbnb, a number of indicators were extracted from online data, such as the number, types and distribution of Airbnb properties as well as occupancy rate, price per night and the estimated income for hosts. Part Three: Managing Change Managing/Governance of change: Theoretical approaches and practical challengesRegulatory Approaches - International Case ExamplesAround the world, governments are responding to the Airbnb phenomenon in a variety of ways. Some are deliberately refraining from proactive agency completely, or at least until a regulatory and governance framework has been established or public consultation has concluded. Others have banned short-term leasing of residential accommodation, or restricted the number of days allowed, with and without registration requirements.Chapter 7 captures destination governance and tourism policy responses in nine international destinations (London, New York, San Francisco, Barcelona, Rome, Berlin, Hong Kong, Amsterdam and Singapore) with the aim to not only contribute to a better understanding of different response strategies but also to explore instruments that have been applied to deal with the phenomenon of private short term rentals like Airbnb.A Policy Framework to Deal with AirbnbBased on the analysis presented in Chapter 7, Chapter 8 introduces a policy toolbox model that offers an overview of different instruments that are available for governments to deal with a private short-term rental phenomenon like Airbnb. This policy matrix can assist governments in better understanding the different response strategies and might also guide decision makers in finding an appropriate approach to dealing with the Airbnb phenomenon in their respective jurisdiction. Disruptive Innovation - Looking ForwardIn the final chapter we will synthesise theoretical and practical contributions and conclusions drawn from Western Australia and experiences around the world.
Автор: Reynolds, Thomas J. Название: Understanding Consumer Decision Making ISBN: 0805817301 ISBN-13(EAN): 9780805817300 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Foxall Название: Understanding Consumer Choice ISBN: 1403914923 ISBN-13(EAN): 9781403914927 Издательство: Springer Рейтинг: Цена: 111790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Understanding Consumer Choice shows how attempts to relate consumers` attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. These are the buyer`s consumption history and the physical and social setting in which consumer behaviour occurs.
Автор: Maison Dominika Название: Qualitative Marketing Research ISBN: 1138607762 ISBN-13(EAN): 9781138607767 Издательство: Taylor&Francis Рейтинг: Цена: 38780.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Uniquely practical in its approach, this book is vital reading for advanced undergraduate and postgraduate students of marketing research, consumer behaviour and consumer psychology.
Автор: Chkoniya Valentina, Madsen Ana Oliveira, Bukhrashvili Paata Название: Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior ISBN: 1799831159 ISBN-13(EAN): 9781799831150 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 179740.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Anthropology is a science specialized in the study of the past and present of societies, especially the study of humans and human behavior. The disciplines of anthropology and consumer research have long been separated; however, it is now believed that joining them will lead to a more profound knowledge and understanding of consumer behaviors and will lead to further understanding and predictions for the future. Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior is a cutting-edge research publication that examines an anthropological approach to the study of the consumer and as a key role to the development of societies. The book also provides a range of marketing possibilities that can be developed from this approach such as understanding the evolution of consumer behavior, delivering truly personalized customer experiences, and potentially creating new products, brands, and services. Featuring a wide range of topics such as artificial intelligence, food consumption, and neuromarketing, this book is ideal for marketers, advertisers, brand managers, consumer behavior analysts, managing directors, consumer psychologists, academicians, social anthropologists, entrepreneurs, researchers, and students.
Автор: Chkoniya Valentina, Madsen Ana Oliveira, Bukhrashvili Paata Название: Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior ISBN: 1799831167 ISBN-13(EAN): 9781799831167 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 137940.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Examines an anthropological approach to the study of the consumer and as a key role to the development of societies. The book also provides a range of marketing possibilities that can be developed from this approach.
Казахстан, 010000 г. Астана, проспект Туран 43/5, НП2 (офис 2) ТОО "Логобук" Тел:+7 707 857-29-98 ,+7(7172) 65-23-70 www.logobook.kz
