Sex in Advertising, Reichert, Tom

Название: Evaluation in Advertising Reception
ISBN: 1349468363 ISBN-13(EAN): 9781349468362
Издательство: Springer
Рейтинг:
Цена: 32600.00 T
Наличие на складе: Есть
Описание: Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.

Автор: Holm, Nicholas (massey University, New Zealand)
Название: Advertising and consumer society
ISBN: 1032181362 ISBN-13(EAN): 9781032181363
Издательство: Taylor&Francis
Рейтинг:
Цена: 33670.00 T
Наличие на складе: Нет в наличии.
Описание: This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social and political forces.

Автор: David Ogilvy
Название: Ogilvy on Advertising
ISBN: 1853756156 ISBN-13(EAN): 9781853756153
Издательство: Carlton Books
Рейтинг:
Цена: 15830.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate, by one of the most well respected admen of all time.

Автор: Zawisza-Riley, Magdalena
Название: Advertising, Gender and Society
ISBN: 113830736X ISBN-13(EAN): 9781138307360
Издательство: Taylor&Francis
Рейтинг:
Цена: 148010.00 T
Наличие на складе: Невозможна поставка.
Описание: Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules.

Автор: Sivulka
Название: Soap Sex & Cigarettes: Cultural History American Advertising
ISBN: 1111345317 ISBN-13(EAN): 9781111345310
Издательство: Cengage Learning
Рейтинг:
Цена: 51730.00 T
Наличие на складе: Невозможна поставка.
Описание: Examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today`s online viral advertising, this title explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends.

Автор: Reichert, Tom
Название: Sex in Advertising
ISBN: 0805841180 ISBN-13(EAN): 9780805841183
Издательство: Taylor&Francis
Рейтинг:
Цена: 51030.00 T
Наличие на складе: Нет в наличии.

Автор: Ibroscheva Elza
Название: Advertising, Sex, and Post-Socialism
ISBN: 1498557163 ISBN-13(EAN): 9781498557160
Издательство: Bloomsbury
Рейтинг:
Цена: 42570.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book traces gender ideologies in the Balkans through emancipating women`s roles during socialism and the hyper-sexualization of women in advertising and media in the post-socialist transition. It uses a cultural/critical approach to understand advertising`s effects on post-socialist societies and gender identities.

Автор: Charles Marsh, David W. Guth, Bonnie Poovey Short
Название: Strategic Writing
ISBN: 1138037109 ISBN-13(EAN): 9781138037106
Издательство: Taylor&Francis
Рейтинг:
Цена: 107190.00 T
Наличие на складе: Нет в наличии.
Описание: In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. In addition, it includes concise chapters on topics such as diversity, ethics and the legal aspects of strategic writing. Featuring a spiral binding, examples for each document and a user-friendly "recipe" approach, Strategic Writing is ideal for undergraduate PR or advertising writing classes that take an interdisciplinary approach. This new edition devotes new attention throughout to social media and writing in the digital realm, and features new and updated online resources for students and instructors.

Автор: Warton, Wind Jerry
Название: Beyond Advertising: Reaching Customers Through Every Touchpoint
ISBN: 1119074223 ISBN-13(EAN): 9781119074229
Издательство: Wiley
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Цена: 24280.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption.

Автор: Ceron, Andrea,
Название: Politics and Big Data
ISBN: 0367194554 ISBN-13(EAN): 9780367194550
Издательство: Taylor&Francis
Рейтинг:
Цена: 37760.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The importance of social media as a way to monitor an electoral campaign is well established. The authors carry out a meta-analysis of the existing literature to show the conditions under which social media-based electoral forecasts prove most accurate while new case studies from France, Italy and the United States demonstrate how much more accurate `Sentiment Analysis` can prove.

Автор: Li
Название: Environmental Advertising in China and the USA
ISBN: 041574413X ISBN-13(EAN): 9780415744133
Издательство: Taylor&Francis
Рейтинг:
Цена: 163330.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Situated at the intersection of environmental communication and psychoanalytic theory, this book offers a cross-cultural comparison of green advertising in China and the US.

Автор: Einstein, Mara,
Название: Advertising :
ISBN: 0190625880 ISBN-13(EAN): 9780190625887
Издательство: Oxford Academ
Рейтинг:
Цена: 50680.00 T
Наличие на складе: Нет в наличии.
Описание: 3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, pre-roll ads on YouTube videos, and native advertising on mobile news apps. These commercial
messages are so pervasive that we cannot help but be affected by perpetual come-ons to keeping buying. Over the last decade, advertising has become more devious, more digital, and more deceptive, with an increasing number of ads designed to appear to the untrained eye to be editorial content. It's
easy to see why. As we have become smarter at avoiding ads, advertisers have become smarter about disguising them.

Mara Einstein exposes how our shopping, political, and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know(R) helps us combat the effects of manipulative advertising and enables the reader to understand how
marketing industries work in the digital age, particularly in their uses and abuses of "Big Data.' Most importantly, it awakens us to advertising's subtle and not-so-subtle impact on our lives--both as individuals and as a global society. What ideas and information are being communicated to us--and
to what end?