Sex in Advertising, Reichert, Tom

Автор: Holm, Nicholas (massey University, New Zealand)
Название: Advertising and consumer society
ISBN: 1032181362 ISBN-13(EAN): 9781032181363
Издательство: Taylor&Francis
Рейтинг:
Цена: 33670.00 T
Наличие на складе: Нет в наличии.
Описание: This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social and political forces.

Название: Evaluation in Advertising Reception
ISBN: 1349468363 ISBN-13(EAN): 9781349468362
Издательство: Springer
Рейтинг:
Цена: 32600.00 T
Наличие на складе: Есть
Описание: Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.

Автор: Li
Название: Environmental Advertising in China and the USA
ISBN: 041574413X ISBN-13(EAN): 9780415744133
Издательство: Taylor&Francis
Рейтинг:
Цена: 163330.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Situated at the intersection of environmental communication and psychoanalytic theory, this book offers a cross-cultural comparison of green advertising in China and the US.

Автор: Einstein, Mara,
Название: Advertising :
ISBN: 0190625880 ISBN-13(EAN): 9780190625887
Издательство: Oxford Academ
Рейтинг:
Цена: 50680.00 T
Наличие на складе: Поставка под заказ.
Описание: 3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, pre-roll ads on YouTube videos, and native advertising on mobile news apps. These commercial
messages are so pervasive that we cannot help but be affected by perpetual come-ons to keeping buying. Over the last decade, advertising has become more devious, more digital, and more deceptive, with an increasing number of ads designed to appear to the untrained eye to be editorial content. It's
easy to see why. As we have become smarter at avoiding ads, advertisers have become smarter about disguising them.

Mara Einstein exposes how our shopping, political, and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know(R) helps us combat the effects of manipulative advertising and enables the reader to understand how
marketing industries work in the digital age, particularly in their uses and abuses of "Big Data.' Most importantly, it awakens us to advertising's subtle and not-so-subtle impact on our lives--both as individuals and as a global society. What ideas and information are being communicated to us--and
to what end?

Автор: Juska
Название: Integrated Marketing Communication
ISBN: 1138695440 ISBN-13(EAN): 9781138695443
Издательство: Taylor&Francis
Рейтинг:
Цена: 33440.00 T
Наличие на складе: Нет в наличии.
Описание: This book is an up-to-date resource that shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion. It provides essential information about planning, implementing, and assessing a comprehensive marketing plan to help students appreciate integrated marketing communications as a business strategy. The author describes the processes and considerations needed to appeal to consumers, identifying how geographic segmentation, timing, competitive environments, and cost contribute to planning. He considers the integration of digital technology, such as social media platforms and mobile apps, and how these can be used for advertising, sales promotion, and public relations. The book’s concise, easy to read explanation of marketing components and their interconnected relationships is solidified by a series of visual summaries as well as examples and useful demonstrations. Students are given the opportunity to prepare their own integrated marketing communication plan based on consumer, product, and market research along with original creative materials and media spreadsheets. Students of marketing communication, advertising and promotion, and digital marketing will love this book’s abbreviated, but thorough format. An interactive companion website rounds out a stellar set of features that encourage quick understanding, participation, and utilization of IMC concepts.

Автор: Morales
Название: Marketing without Advertising
ISBN: 1138212709 ISBN-13(EAN): 9781138212701
Издательство: Taylor&Francis
Рейтинг:
Цена: 57150.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How do Cubans have such a wide range of knowledge on national and international brands without being exposed to modern mass communication strategies? This book explores consumer knowledge about international brands as well as Cuban joint venture operations.

Автор: Lerman
Название: The Language of Branding
ISBN: 0415806747 ISBN-13(EAN): 9780415806749
Издательство: Taylor&Francis
Рейтинг:
Цена: 51030.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book helps readers to use language to improve brand value and influence consumer behavior. Students will learn why brand language matters in marketing, and how to build a brand strategy that exploits the richness and complexity of language.

Автор: Witkowski
Название: A History of American Consumption
ISBN: 113893691X ISBN-13(EAN): 9781138936911
Издательство: Taylor&Francis
Рейтинг:
Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A History of American Consumption: Threads of Meaning, Gender, and Resistance tells the story of the American consumer experience, through the continuities and changes in three cultural threads over 300 years of history from the colonial era to the present.

Автор: Rodgers Shelly
Название: Digital Advertising
ISBN: 1138654450 ISBN-13(EAN): 9781138654457
Издательство: Taylor&Francis
Рейтинг:
Цена: 54090.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues.

Название: Lights, camera, campaign!
ISBN: 0820468312 ISBN-13(EAN): 9780820468310
Издательство: Peter Lang
Рейтинг:
Цена: 64830.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers a range of perspectives on European integration from different scientific disciplines. It aims to give its readers the opportunity to look at European integration from various scientific angles, such as history, political science, philosophy of science, economics, legal theory, social ontology, and evolutionary psychology.

Автор: Santello, Marco
Название: Advertising and multilingual repertoires
ISBN: 1138218251 ISBN-13(EAN): 9781138218253
Издательство: Taylor&Francis
Рейтинг:
Цена: 63280.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Advertising and Multilingual Repertoires provides an introduction to the linguistic processes involved in advertising discourse and explores the interconnections between advertising and multilingualism from an applied linguistic perspective.

Автор: Snyder
Название: Ethics in Advertising
ISBN: 1138188980 ISBN-13(EAN): 9781138188983
Издательство: Taylor&Francis
Рейтинг:
Цена: 168430.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional.