Автор: Nicholas Holm Название: Advertising and Consumer Society ISBN: 1137471743 ISBN-13(EAN): 9781137471741 Издательство: Springer Рейтинг: Цена: 36580.00 T Наличие на складе: Поставка под заказ. Описание: An introduction to the critical study of advertising, exploring its role in our contemporary cultural landscape and its connections to larger economic, social and political forces. Written in an engaging and accessible style, the book provides students with the key concepts, methods and debates you need to analyse and understand advertising.
Автор: McStay Andrew Название: Digital Advertising ISBN: 1137494344 ISBN-13(EAN): 9781137494344 Издательство: Springer Рейтинг: Цена: 32600.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This new edition continues to shape, interrogate, theorise, understand, connect different practices, contextualize and generate patterns from both the history and practice of digital advertising, and the ways that this connects with its environment.
Автор: Baker C. Edwin Название: Advertising and a Democratic Press ISBN: 0691604932 ISBN-13(EAN): 9780691604930 Издательство: Wiley Рейтинг: Цена: 33790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favor the interests of advertisers over those of readers. Advertising induces newspapers to compete for a maximum audience with
Автор: Strachan Название: Advertising, Literature and Print Culture in Ireland, 1891-1922 ISBN: 0230298737 ISBN-13(EAN): 9780230298736 Издательство: Springer Рейтинг: Цена: 83850.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A study of Irish advertising`s cultural, literary and ideological resonance in the late nineteenth and early twentieth centuries.
Автор: Warton, Wind Jerry Название: Beyond Advertising: Reaching Customers Through Every Touchpoint ISBN: 1119074223 ISBN-13(EAN): 9781119074229 Издательство: Wiley Рейтинг: Цена: 24280.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption.
Автор: Goddard, Angela Название: Language of advertising ISBN: 0415278031 ISBN-13(EAN): 9780415278034 Издательство: Taylor&Francis Рейтинг: Цена: 24490.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between `reader` and advertisement.
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