Advertising, Gender and Society, Zawisza-Riley, Magdalena

Автор: Paul Jobling
Название: Advertising Menswear: Masculinity and Fashion in the British Media since 1945
ISBN: 1472533437 ISBN-13(EAN): 9781472533432
Издательство: Bloomsbury Academic
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Цена: 137280.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Choice Outstanding Academic Title 2014 In what was a golden age of British advertising, the notion of the 'peacock male' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this pioneering study examines the production, circulation and consumption of print, television and cinema publicity for men's clothing in Britain during the second half of the twentieth century. The study explores design issues and period style in advertising, the role of market research and consumer psychology in determining target audiences, the idea of the 'new man' in representing fashionable masculinities, and the various ways that menswear retailers and brands dealt with sex and gender, race, class and age. From y-fronts to Austin Reed suits to Levi's jeans, menswear advertising epitomised the themes, stereotypes, contradictions and ambiguities of masculinity in an age of great social change. This meticulously researched and detailed work of scholarship will be essential reading for students and scholars of fashion, history, sociology, advertising, media, cultural and gender studies.

Автор: Paul Jobling
Название: Advertising Menswear: Masculinity and Fashion in the British Media since 1945
ISBN: 1474254462 ISBN-13(EAN): 9781474254465
Издательство: Bloomsbury Academic
Рейтинг:
Цена: 28500.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Choice Outstanding Academic Title 2014 In what was a golden age of British advertising, the notion of the 'peacock male' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this pioneering study examines the production, circulation and consumption of print, television and cinema publicity for men's clothing in Britain during the second half of the twentieth century. The study explores design issues and period style in advertising, the role of market research and consumer psychology in determining target audiences, the idea of the 'new man' in representing fashionable masculinities, and the various ways that menswear retailers and brands dealt with sex and gender, race, class and age. From y-fronts to Austin Reed suits to Levi's jeans, menswear advertising epitomised the themes, stereotypes, contradictions and ambiguities of masculinity in an age of great social change. This meticulously researched and detailed work of scholarship will be essential reading for students and scholars of fashion, history, sociology, advertising, media, cultural and gender studies.

Автор: Eugenie Shinkle
Название: Fashion Photography: Meaning and Affect in Images of the Body
ISBN: 1472575792 ISBN-13(EAN): 9781472575791
Издательство: Bloomsbury Academic
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Цена: 68640.00 T
Наличие на складе: Нет в наличии.
Описание: Fashion Photography shows how the meaning of fashion images can depend upon how we feel about them. Feelings, of course, are difficult to analyse or decode – yet fashion photography trades on intangibles like mood, atmosphere and attitude, and qualities such as colour, touch, and bodily empathy. Such ‘affective’ attributes, which lie at the heart of all fashion photographs, are often resistant to interpretation. Whilst acknowledging the legitimacy of existing critiques, this volume extends and develops them by examining a different set of analytical models. Drawing on the latest research in fields including psychology, cognitive neuroscience, neuroaesthetics and cultural studies, Fashion Photography broadens the critical analysis of fashion photography by examining the affective and embodied dimensions of fashion imagery including emotional responses, sensory crossover, and the biological registers of image perception.

Автор: Van Dijk
Название: Internet and Democracy in the Network Society
ISBN: 081536301X ISBN-13(EAN): 9780815363019
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Underpinned by up-to-date literature, this important textbook is aimed at students and scholars of communication studies, political science, sociology, political communication, and international relations.

Автор: Krona Michael, Pennington Rosemary
Название: The Media World of Isis
ISBN: 0253045916 ISBN-13(EAN): 9780253045911
Издательство: Mare Nostrum (Eurospan)
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Цена: 66880.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: From efficient instructions on how to kill civilians to horrifying videos of beheadings, no terrorist organization has more comprehensively weaponized social media than ISIS. Its strategic, multiplatformed campaign is so effective that it has ensured global news coverage and inspired hundreds of young people around the world to abandon their lives and their countries to join a foreign war. The Media World of ISIS explores the characteristics, mission, and tactics of the organization's use of media and propaganda. Contributors consider how ISIS's media strategies imitate activist tactics, legitimize its self-declared caliphate, and exploit narratives of suffering and imprisonment as propaganda to inspire followers. Using a variety of methods, contributors explore the appeal of ISIS to Westerners, the worldview made apparent in its doctrine, and suggestions for counteracting the organization's approaches. Its highly developed, targeted, and effective media campaign has helped make ISIS one of the most recognized terrorism networks in the world. Gaining a comprehensive understanding of its strategies—what worked and why—will help combat the new realities of terrorism in the 21st century.

Автор: Paul Fornelli, Jody Mahler
Название: Viral Media: A Digital Production Marketing Guide for Advertisers, Journalists, and Public Relations Professionals
ISBN: 1516590562 ISBN-13(EAN): 9781516590568
Издательство: Mare Nostrum (Eurospan)
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Цена: 102790.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Viral Media: A Digital Production Marketing Guide for Advertisers, Journalists, and Public Relations Professionals demonstrates how to integrate multiple forms of media into a successful ad campaign, newscast, promotional event, TV show, or feature film so that the content stands out and gains attention in a world oversaturated with media.Section I provides students with an overview of the main stages of the digital media production process, discusses personnel involved at its various stages, and explains how to develop collaborative team goals and evaluate a creative concept. Section II explores the essential duties and responsibilities of a crew during the production and post-production stages, detailing production techniques, equipment usage, and necessary editing skills. Section III reveals techniques to increase word-of-mouth interest and the type of content needed to engage a target audience. Section IV outlines ethical standards of journalistic behavior. Section V features case studies of business-initiated viral marketing successes, spotlighting campaigns from Coca-Cola, McDonald’s, Capital One, and more.Viral Media is well suited for undergraduate and graduate courses in mass communication, broadcasting, creative media, media studies, marketing, and film, television, and media production.

Автор: Krona Michael, Pennington Rosemary
Название: The Media World of Isis
ISBN: 0253045924 ISBN-13(EAN): 9780253045928
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 33440.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: From efficient instructions on how to kill civilians to horrifying videos of beheadings, no terrorist organization has more comprehensively weaponized social media than ISIS. Its strategic, multiplatformed campaign is so effective that it has ensured global news coverage and inspired hundreds of young people around the world to abandon their lives and their countries to join a foreign war. The Media World of ISIS explores the characteristics, mission, and tactics of the organization's use of media and propaganda. Contributors consider how ISIS's media strategies imitate activist tactics, legitimize its self-declared caliphate, and exploit narratives of suffering and imprisonment as propaganda to inspire followers. Using a variety of methods, contributors explore the appeal of ISIS to Westerners, the worldview made apparent in its doctrine, and suggestions for counteracting the organization's approaches. Its highly developed, targeted, and effective media campaign has helped make ISIS one of the most recognized terrorism networks in the world. Gaining a comprehensive understanding of its strategies—what worked and why—will help combat the new realities of terrorism in the 21st century.

Автор: Luis Bonixe, Maria Gorete Dinis, Sonia Lamy, Zelia Breda
Название: Impact of New Media in Tourism
ISBN: 1799870960 ISBN-13(EAN): 9781799870968
Издательство: Mare Nostrum (Eurospan)
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Цена: 159850.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Tourism consumers are increasingly demanding and seek to base their travel decision-making process on relevant and credible tourism information. In recent years, user-generated content on social media, the opinion of travel bloggers, and entertainment programs in the media have influenced the public's travel purchasing behavior and acted as a driving force for the development of tourism products, such as film tourism. It also has played a role in the evolution and development of marketing, giving rise to new applications, as in the case of digital and influence marketing. On the other hand, tourism organizations and destination management organizations face major challenges in communicating the attributes of a tourism product, since this cannot be experienced before consumption. Thus, they need to know how and in which means or platforms of communication they can inform potential consumers.

Impact of New Media in Tourism provides theoretical and practical contributions in tourism and communication including current research on the influence of new media and the active role of consumers in tourism. With a focus on decision making and increasing the visibility of products and destinations, the book provides support for tourism agencies and organizations around the world. Covering themes that include digital marketing, social media, and online branding, this book is essential for professionals, academicians, researchers, and students working or studying in the field of tourism and hospitality management, marketing, advertising, and media and communications.

Автор: Luis Bonixe, Maria Gorete Dinis, Sonia Lamy, Zelia Breda
Название: Impact of New Media in Tourism
ISBN: 1799870952 ISBN-13(EAN): 9781799870951
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 206970.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Tourism consumers are increasingly demanding and seek to base their travel decision-making process on relevant and credible tourism information. In recent years, user-generated content on social media, the opinion of travel bloggers, and entertainment programs in the media have influenced the public's travel purchasing behavior and acted as a driving force for the development of tourism products, such as film tourism. It also has played a role in the evolution and development of marketing, giving rise to new applications, as in the case of digital and influence marketing. On the other hand, tourism organizations and destination management organizations face major challenges in communicating the attributes of a tourism product, since this cannot be experienced before consumption. Thus, they need to know how and in which means or platforms of communication they can inform potential consumers.

Impact of New Media in Tourism provides theoretical and practical contributions in tourism and communication including current research on the influence of new media and the active role of consumers in tourism. With a focus on decision making and increasing the visibility of products and destinations, the book provides support for tourism agencies and organizations around the world. Covering themes that include digital marketing, social media, and online branding, this book is essential for professionals, academicians, researchers, and students working or studying in the field of tourism and hospitality management, marketing, advertising, and media and communications.

Автор: Zawisza-Riley Magdalena
Название: Advertising, Gender and Society
ISBN: 1138501379 ISBN-13(EAN): 9781138501379
Издательство: Taylor&Francis
Рейтинг:
Цена: 45930.00 T
Наличие на складе: Невозможна поставка.
Описание: Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules.

Автор: Soules Marshall
Название: Media, Persuasion and Propaganda
ISBN: 0748644156 ISBN-13(EAN): 9780748644155
Издательство: Bloomsbury Academic
Рейтинг:
Цена: 26390.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Offers an overview of persuasive strategies and propaganda techniques. How do individuals and organisations exert influence to build communities and networks? What role do media play in communicating persuasive messages? How do we use recent discoveries in cognitive science to promote a cause, advocate social change or market ideas and products?

Автор: Nicholas Holm
Название: Advertising and Consumer Society
ISBN: 1137471743 ISBN-13(EAN): 9781137471741
Издательство: Springer
Рейтинг:
Цена: 36580.00 T
Наличие на складе: Поставка под заказ.
Описание: An introduction to the critical study of advertising, exploring its role in our contemporary cultural landscape and its connections to larger economic, social and political forces. Written in an engaging and accessible style, the book provides students with the key concepts, methods and debates you need to analyse and understand advertising.