Автор: Holm, Nicholas (massey University, New Zealand) Название: Advertising and consumer society ISBN: 1032181362 ISBN-13(EAN): 9781032181363 Издательство: Taylor&Francis Рейтинг: Цена: 33670.00 T Наличие на складе: Нет в наличии. Описание: This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social and political forces.
Название: Evaluation in Advertising Reception ISBN: 1349468363 ISBN-13(EAN): 9781349468362 Издательство: Springer Рейтинг: Цена: 32600.00 T Наличие на складе: Есть Описание: Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.
Автор: Warton, Wind Jerry Название: Beyond Advertising: Reaching Customers Through Every Touchpoint ISBN: 1119074223 ISBN-13(EAN): 9781119074229 Издательство: Wiley Рейтинг: Цена: 24280.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption.
Автор: Ceron, Andrea, Название: Politics and Big Data ISBN: 0367194554 ISBN-13(EAN): 9780367194550 Издательство: Taylor&Francis Рейтинг: Цена: 37760.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The importance of social media as a way to monitor an electoral campaign is well established. The authors carry out a meta-analysis of the existing literature to show the conditions under which social media-based electoral forecasts prove most accurate while new case studies from France, Italy and the United States demonstrate how much more accurate `Sentiment Analysis` can prove.
Автор: Kira Kosnick Название: Migrant Media: Turkish Broadcasting and Multicultural Politics in Berlin ISBN: 025321937X ISBN-13(EAN): 9780253219374 Издательство: Wiley EDC Рейтинг: Цена: 21730.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In this innovative and thought-provoking study, Kira Kosnick explores the landscape of Turkish-language broadcasting in Berlin. From 24-hour radio broadcasting in Turkish to programming on Germany's national public broadcasting and local public access channels, Germany's largest immigrant minority has made its presence felt in German media. Satellite dishes have appeared in migrant neighborhoods all over the city, giving viewers access to Kurdish channels and broadcasts from Turkey. Kosnick draws on interviews with producers, her own participation in production work, and analysis of programs to elaborate a new approach to "migrant media" in relation to the larger cultural and political spaces through which immigrant life is imagined and created.
Автор: Charles A. Laughlin Название: Chinese Reportage: The Aesthetics of Historical Experience ISBN: 082232959X ISBN-13(EAN): 9780822329596 Издательство: Wiley EDC Рейтинг: Цена: 101810.00 T Наличие на складе: Поставка под заказ. Описание:
Chinese Reportage details for the first time in English the creation and evolution of a distinctive literary genre in twentieth-century China. Reportage literature, while sharing traditional journalism’s commitment to the accurate, nonfictional portrayal of experience, was largely produced by authors outside the official news media. In identifying the literary merit of this genre and establishing its significance in China’s leftist cultural legacy, Charles A. Laughlin reveals important biases that impede Western understanding of China and, at the same time, supplies an essential chapter in Chinese cultural history.
Laughlin traces the roots of reportage (or baogao wenxue) to the travel literature of the Qing Dynasty but shows that its flourishing was part of the growth of Chinese communism in the twentieth century. In a modern Asian context critical of capitalism and imperialism, reportage offered the promise of radicalizing writers through a new method of literary practice and the hope that this kind of writing could in turn contribute to social revolution and China’s national self-realization. Chinese Reportage explores the wide range of social engagement depicted in this literature: witnessing historic events unfolding on city streets; experiencing brutal working conditions in 1930s Shanghai factories; struggling in the battlefields and trenches of the war of resistance against Japan, the civil war, and the Korean war; and participating in revolutionary rural, social, and economic transformation. Laughlin’s close readings emphasize the literary construction of social space over that of character and narrative structure, a method that brings out the critique of individualism and humanism underlying the genre’s aesthetics.
Chinese Reportage recaptures a critical aspect of leftist culture in China with far-reaching implications for historians and sociologists as well as literary scholars.
Автор: Ellen Nerenberg Название: Murder Made in Italy: Homicide, Media, and Contemporary Italian Culture ISBN: 0253223091 ISBN-13(EAN): 9780253223098 Издательство: Wiley EDC Рейтинг: Цена: 14860.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Looking at media coverage of three very prominent murder cases, Murder Made in Italy explores the cultural issues raised by the murders and how they reflect developments in Italian civil society over the past 20 years. Providing detailed descriptions of each murder, investigation, and court case, Ellen Nerenberg addresses the perception of lawlessness in Italy, the country's geography of crime, and the generalized fear for public safety among the Italian population. Nerenberg examines the fictional and nonfictional representations of these crimes through the lenses of moral panic, media spectacle, true crime writing, and the abject body. The worldwide publicity given the recent case of Amanda Knox, the American student tried for murder in a Perugia court, once more drew attention to crime and punishment in Italy and is the subject of the epilogue.
Автор: Blakeman, Robyn Название: Advertising Campaign Design ISBN: 0765625539 ISBN-13(EAN): 9780765625533 Издательство: Taylor&Francis Рейтинг: Цена: 63280.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Kelley, Larry D. (University of Houston, USA) Dobias, Lisa Sheehan, Kim Bartel (University of Oregon, USA) Koranda, David E. Jugenheimer, Donald W. Название: Advertising Media Planning ISBN: 1032192178 ISBN-13(EAN): 9781032192178 Издательство: Taylor&Francis Рейтинг: Цена: 188850.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning.
Автор: Berger, Arthur Asa Название: Dictionary of Advertising and Marketing Concepts ISBN: 1611329868 ISBN-13(EAN): 9781611329865 Издательство: Taylor&Francis Рейтинг: Цена: 40820.00 T Наличие на складе: Нет в наличии.
Автор: Johnson, Fern L. Название: Imaging in Advertising ISBN: 0415978823 ISBN-13(EAN): 9780415978828 Издательство: Taylor&Francis Рейтинг: Цена: 38780.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Wells, William D. Название: Measuring Advertising Effectiveness ISBN: 0805828125 ISBN-13(EAN): 9780805828122 Издательство: Taylor&Francis Рейтинг: Цена: 69410.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
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