Advertising Media Planning, Kelley, Larry D. (University of Houston, USA) Dobias, Lisa Sheehan, Kim Bartel (University of Oregon, USA) Koranda, David E. Jugenheimer, Donald W.

Автор: Jones J
Название: The Advertising Business
ISBN: 0761912398 ISBN-13(EAN): 9780761912392
Издательство: Sage Publications
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Цена: 166850.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation, creativity, media planning, operations and speciality advertising. The distinguished contributors reflect a global mix of academic and professional backgrounds, and most chapters - complemented by a few adaptations of classic articles - have been specifically written for this volume. The result is a single `knowledge bank` of theory and practice for advertising students and professionals.

Автор: Helen Katz
Название: The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
ISBN: 1138352632 ISBN-13(EAN): 9781138352636
Издательство: Taylor&Francis
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Цена: 127600.00 T
Наличие на складе: Невозможна поставка.
Описание: The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations, this seventh edition includes updated statistics and coverage of social media, automation, and the digitization of media.

Автор: Jon Steel
Название: Truth, Lies and Advertising
ISBN: 0471189626 ISBN-13(EAN): 9780471189626
Издательство: Wiley
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Цена: 41190.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Jay Chiat, founder of the prestigious Chiat/Day advertising agency (which created campaigns for the Energizer Bunny and Fruitopia) called it "The best new-business tool ever invented.

Название: Epica Book 32: Creative Communications
ISBN: 1350065781 ISBN-13(EAN): 9781350065789
Издательство: Bloomsbury Academic
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Цена: 73920.00 T
Наличие на складе: Невозможна поставка.
Описание:

Epica Book 32 features inspirational work from the 2018 Epica Awards. It showcases outstanding creativity in advertising, design, media, PR and digital communications.

As well as over 1000 colour images, the book includes winning and high-scoring entries, comments from Epica's unique jury of journalists, and behind-the-scenes interviews with Grand Prix winners. Like previous editions of this annual publication, it is a unique source of information and ideas for professionals, young talents - and anyone fascinated by the world of creative communications.

Автор: Kelley, Larry D. Jugenheimer, Donald W.
Название: Advertising account planning
ISBN: 0765640368 ISBN-13(EAN): 9780765640369
Издательство: Taylor&Francis
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Цена: 71450.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

Автор: Helen Katz
Название: The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
ISBN: 1138352640 ISBN-13(EAN): 9781138352643
Издательство: Taylor&Francis
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Цена: 48990.00 T
Наличие на складе: Невозможна поставка.
Описание: This seventh edition of The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, it includes updated statistics and coverage of social media, automation, and the continuing digitization of media. It covers over-the-top television, programmatic TV, digital advertising, and the automation of buying across all media. Author Helen Katz provides a continued focus on how planning and buying tie back to the strategic aims of the brand and the client, keeping practitioners and students up to date with current industry examples and practices. This book continues to be essential reading forstudents in advertising, media planning, communication and marketing courses andprofessionals pursuing a career in media planning, buying and research. The companion website to the book includes resources for both students and instructors. Students have access to flashcards to test themselves on main concepts, a list of key media associations, and template flowchart and formulas. Instructors can find lecture slides and sample test questions to assist in their course preparation.

Автор: Amiya Chandra
Название: O.O.H.: Out of Home: Catalyst to SMART Urbanscape
ISBN: 9386618508 ISBN-13(EAN): 9789386618504
Издательство: Mare Nostrum (Eurospan)
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Цена: 399170.00 T
Наличие на складе: Невозможна поставка.
Описание: Provides insights and an in depth understanding of "out of home" advertising (OOH), its characteristics and principles for a planned approach for development of the OOH medium. It outlines various approaches and tries to provide a direction on design principles.

Автор: Raghuvir Singh, Sangeeta Sharma
Название: Advertising: Planning and Implementation
ISBN: 8194685109 ISBN-13(EAN): 9788194685104
Издательство: Mare Nostrum (Eurospan)
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Цена: 37890.00 T
Наличие на складе: Нет в наличии.
Описание: Advertising has today become an indispensable marketing tool of the corporate world. The advent of the Internet, e-commerce, desktop publishing and computer-aided designing has revolutionized the advertising world. This book provides an in-depth coverage of the concepts related to advertising, media planning and creativity in advertising.

Divided into five parts, the text covers all the important aspects of advertising, including the changing face of the advertising world, web advertising and the concept of Integrated Marketing Communications (IMC). It describes, in detail, how to develop and execute an effective advertising campaign by understanding consumers' mind and conducting advertising and media research. It enables the reader to assess, review and modify an advertising campaign or a media plan.

The second edition of the book appropriately incorporates a chapter on ‘Digital Marketing’.

Key features

• A large number of ads, current as well as from the past, are used to elucidate the concepts.
• The text helps the reader analyze an ad copy and find its relevance to the product.
• Case studies on popular brands are provided throughout the text to assist the reader in understanding the key elements of successful brand building.

Автор: Katz, Helen
Название: The media handbook
ISBN: 0367775565 ISBN-13(EAN): 9780367775568
Издательство: Taylor&Francis
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Цена: 58170.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes.

Автор: Katz, Helen (publicis Groupe, Usa)
Название: The media handbook
ISBN: 1032007877 ISBN-13(EAN): 9781032007878
Издательство: Taylor&Francis
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Цена: 132710.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes.

Автор: Paul Feldwick
Название: The Anatomy of Humbag (How to think differently about Advertising)
ISBN: 1784621927 ISBN-13(EAN): 9781784621926
Издательство: Marston Book Services
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Цена: 23750.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How does advertising work? Does it have to attract conscious attention in order to transmit a `Unique Selling Proposition`? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else?

Автор: Warton, Wind Jerry
Название: Beyond Advertising: Reaching Customers Through Every Touchpoint
ISBN: 1119074223 ISBN-13(EAN): 9781119074229
Издательство: Wiley
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Цена: 24280.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption.