Brands and Brand Management, Loken, Barbara

Автор: Sharp, Byron
Название: How brands grow
ISBN: 0195573560 ISBN-13(EAN): 9780195573565
Издательство: Oxford Academ
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Цена: 58170.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

Автор: Kapferer Jean Noel
Название: Luxury Strategy, 2 ed.
ISBN: 0749464917 ISBN-13(EAN): 9780749464912
Издательство: Kogan Page
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Цена: 67730.00 T
Наличие на складе: Нет в наличии.
Описание: Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical `anti-laws` of successful luxury brand management, with this ground-breaking book.

Автор: Romaniuk, Jenni (international Director, International Director, Ehrenberg-bass Institute)
Название: Better brand health
ISBN: 0190340908 ISBN-13(EAN): 9780190340902
Издательство: Oxford Academ
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Цена: 29550.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Brand health measurement is one of the most common and expensive pieces of research companies conduct. All industries and sectors measure the health of their brand to some extent, which means knowing how to do this well is crucial knowledge.

Автор: Byoungho Jin; Elena Cedrola
Название: Fashion Branding and Communication
ISBN: 1137523425 ISBN-13(EAN): 9781137523426
Издательство: Springer
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Цена: 46570.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands.

Автор: Beverland, Michael B.
Название: Brand management
ISBN: 1473951984 ISBN-13(EAN): 9781473951983
Издательство: Sage Publications
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Цена: 48570.00 T
Наличие на складе: Поставка под заказ.
Описание: This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative. Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand's identity. In a world in which social media and inclusive digital platforms have increased customer engagement, the role of brands and branding has changed. The line between the producer and the consumer has become blurred; consumers are no longer the recipients of brand identity, but the co-creators, playing a significant role in shaping new products and systems. To help students better understand the basics of brand management, and the co-creation theory, the book includes a collection of geographically diverse case studies, including: Burger King, Lego, Lynx, Maserati, HSBC and Vegemite. The book is complemented by online resources for lecturers and students, including PowerPoint slides, journal articles, web and video links, and a selection of exclusive videos with a professional brand consultant. Suitable reading for students of branding and brand management modules.

Автор: Elliott, Richard
Название: Brands and Brand Management
ISBN: 041543324X ISBN-13(EAN): 9780415433242
Издательство: Taylor&Francis
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Цена: 1173920.00 T
Наличие на складе: Нет в наличии.

Автор: Zhiyan W., Borgerson J., Schroeder J.
Название: From Chinese Brand Culture to Global Brands: Insights from Aesthetics, Fashion, and History
ISBN: 1349446637 ISBN-13(EAN): 9781349446636
Издательство: Springer
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Цена: 46570.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China`s greatest brands are poised for global dominance.

Автор: Ind Nicholas, Horlings Sandra
Название: Brands with a Conscience: How to Build a Successful and Responsible Brand
ISBN: 0749475447 ISBN-13(EAN): 9780749475444
Издательство: Неизвестно
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Цена: 56010.00 T
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Описание: Create and sustain a culture that meets the needs of both internal and external stakeholders, inspired by this illustrious collection of international case studies from multiple brands.

Автор: Morgan, Adam
Название: Eating the big fish
ISBN: 0470238275 ISBN-13(EAN): 9780470238271
Издательство: Wiley
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Цена: 29570.00 T
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Описание: A revised and updated version of the classic book on what it takes for small brands to eat the big tuna Since Wiley first published Eating the Big Fish in 1999, the concept of the challenger brand has become a mainstream idea among marketers and advertisers.

Автор: Kumar Nirmalya
Название: Brand Breakout
ISBN: 1137467592 ISBN-13(EAN): 9781137467591
Издательство: Springer
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Цена: 15830.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: World class marketing experts, Nirmalya Kumar and Jan-Benedict Steenkamp set out a cutting-edge plan for emerging market brands to achieve success in international markets. This best-selling, updated edition outlines eight strategies ?€“ including the Asi

Автор: Ind Nicholas, Horlings Sandra
Название: Brands with a Conscience: How to Build a Successful and Responsible Brand
ISBN: 1398695564 ISBN-13(EAN): 9781398695566
Издательство: Неизвестно
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Цена: 174570.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Create and sustain a culture that meets the needs of both internal and external stakeholders, inspired by this illustrious collection of international case studies from multiple brands.

Автор: Schroeder Jonathan
Название: From Chinese Brand Culture to Global Brands
ISBN: 1137276347 ISBN-13(EAN): 9781137276346
Издательство: Springer
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Цена: 55890.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China`s greatest brands are poised for global dominance.