Better brand health, Romaniuk, Jenni (international Director, International Director, Ehrenberg-bass Institute)

Автор: Allen Frederick
Название: Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World
ISBN: 1504019857 ISBN-13(EAN): 9781504019859
Издательство: Неизвестно
Цена: 22980.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: "The inside story of how Coca-Cola became the best-known brand in the world"--Cover.

Автор: Romaniuk Jenni
Название: Building Distinctive Brand Assets
ISBN: 0190311509 ISBN-13(EAN): 9780190311506
Издательство: Oxford Academ
Рейтинг:
Цена: 25330.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Building Distinctive Brand Assets provides readers with long-term strategies to build and protect Distinctive Assets.

Автор: Peter A. Gloor
Название: Swarm Leadership and the Collective Mind: Using Collaborative Innovation Networks to Build a Better Business
ISBN: 1787142019 ISBN-13(EAN): 9781787142015
Издательство: Emerald
Рейтинг:
Цена: 31120.00 T
Наличие на складе: Есть
Описание: This book helps you to become the leader of your own swarm by building its collective consciousness. A successful swarm business channels the competitive energies of all stakeholders towards collaboration. The journey from homo competitivus to homo collaborensis starts with recruiting and building an intrinsically motivated group of early enthusiasts, the Collaborative Innovation Network. These teams of homo collaborensis combine the four principles of social quantum physics to create collective consciousness: empathy that builds entanglement, and reflection that leads to personal reboot and refocus. Once the team is operational, its collaboration can be tracked and boosted using the "six honest signals of collaboration", patterns of collaboration, which will further increase the performance of the swarm. The six honest signals are central leadership, rotating leadership, balanced contribution, responsiveness, honest sentiment, and shared context. These concepts are illustrated with examples from leading organizations based on decades of research by the author at MIT, ranging from the creation of the Web, Uber and Airbnb to Fortune 500 high tech firms and healthcare organizations.

Автор: Shihab Ghanem Al Hashemi
Название: 10 Day Mba For Health And Safety Al
ISBN: 1138821969 ISBN-13(EAN): 9781138821965
Издательство: Taylor&Francis
Рейтинг:
Цена: 46950.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: From Leadership to Organisational Behaviour, from Brand Management to Corporate Social Responsibility, this book shows you how to combine the best of your specialist knowledge with the most important business tools, so you can embed health and safety at the heart of your company.

Автор: Sharman
Название: Naked Safety
ISBN: 0415827779 ISBN-13(EAN): 9780415827775
Издательство: Taylor&Francis
Рейтинг:
Цена: 137810.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Naked Safety will take readers to the cutting edge of workplace health, safety and risk management by challenging traditional views and catalysing critical thinking.

Название: Master class in brand planning
ISBN: 0470517913 ISBN-13(EAN): 9780470517918
Издательство: Wiley
Рейтинг:
Цена: 41190.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In 1988, on Stephen King`s retirement JWT published `The King Papers` a small collection of Stephen King`s published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine.

Название: Innovations in social marketing and public health communication
ISBN: 3319198688 ISBN-13(EAN): 9783319198682
Издательство: Springer
Рейтинг:
Цена: 130430.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Innovations in Social Marketing and Public Health Communication

Автор: McLoughlin Ian P
Название: The Digitalization of Health Care
ISBN: 0198744137 ISBN-13(EAN): 9780198744139
Издательство: Oxford Academ
Рейтинг:
Цена: 92930.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores two controversial examples of attempts to implement national shareable electronic health record systems. It explains why implementing electronic health records has been so fraught with difficulties and argues that the moral basis of recording and sharing health data needs to be re-thought.

Автор: Andrew Ingram
Название: An Advertiser`s Guide to Better Radio Advertising: Tune In to the Power of the Brand Conversation Medium
ISBN: 0470012927 ISBN-13(EAN): 9780470012925
Издательство: Wiley
Рейтинг:
Цена: 43290.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the "brand conversation medium". Combining theory, listener understanding and practical advice, the authors explore the scale and effectiveness of radio advertising, how the medium communicates, it's role in emerging brand thinking, and best practice for creating better radio advertising. Overviews, summaries, quotations and checklists are featured throughout, as well as case studies from companies in all sectors including Sainsbury's, British Airways, Carphone Warehouse, BT and thritish Government.

Автор: McDonald Warren G., Wayland Michael S.
Название: Strategic Analysis for Healthcare Concepts and Practical Applications, Second Edition
ISBN: 1640552162 ISBN-13(EAN): 9781640552166
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 33440.00 T
Наличие на складе: Невозможна поставка.
Описание: Strategic planning encompasses much more than simply writing up a strategic plan and calling it a day. Successful strategic planning also requires developing the analytical skills leaders need to overcome current challenges while figuring out how to thrive well into the future. This book shows the way. Strategic Analysis for Healthcare: Concepts and Practical Applications presents a straightforward, step-by-step approach to strategic analysis and strategy development in healthcare. Through its clear explanations of theoretical concepts, supported by examples and applied exercises, the book provides readers with practical methods for developing healthcare strategy. This second edition includes the following new features and more: a brand-new chapter on population heath, an increasingly important approach to value-based care; three additional new chapters on strategic directional indicators, strategy selection and justification, and implementation plans and contingency planning; a substantially rewritten chapter on financial fit assessment and projection; and significant updates to many sections and topics, including financial analysis, competitive benchmarking, and organizational culture. With its short, engaging chapters, this workbook can be used as a stand-alone, applied-learning tool or in conjunction with an additional textbook. Perforated pages allow for easy use of the exercises as gradable assignments. The authors also mapped specific chapters from this book that can be taught alongside two other Health Administration Press titles, Strategic Healthcare Management, Planning and Execution, Second Edition, and Healthcare Strategic Planning, Fourth Edition. Leaders must be able to assess and strategically manage change in healthcare, as well as envision the future from a predictive, competitive, and visionary perspective. This book is designed to provide current and future leaders alike with the knowledge and guidance to do so.

Автор: Matsushita, Hironobu
Название: Health Informatics: Translating Information into Innovation
ISBN: 9811537801 ISBN-13(EAN): 9789811537806
Издательство: Springer
Рейтинг:
Цена: 121110.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is the first to approach healthcare informatics from the perspective of innovation. Drawing on the unique pairing of information and innovation, it offers an analysis to help readers rethink information technology, knowledge management, interprofessional collaboration and the generation of wisdom in the context of healthcare.The concept of "translational" research stems from the medical and health sciences, and features bidirectional and recursive information-generation processes involving bed-to-bench and bench-to-bed approaches. Based partly on this, translational systems science has become a new trend within systems sciences, motivated by the need for practical applications that help people by offering holistic systems solutions for complex ideas.

Today, numerous innovations are emerging in diversified clinical practices, and there has been a remarkable convergence of new technologies in disciplines like genome therapy, immunotherapy, iPS cells, imaging diagnosis, personalized medicine, molecular targeted drugs, surgical robots, and remote nursing. Innovation is also occurring in health management fields, including health records, insurance reimbursement methods, quality control, and safety. In these areas, big data and machine learning are accelerating innovation.

Behind these innovations are the creation, sharing, bridging, and translation of data, information, knowledge, and wisdom, and as such health informatics is critical in promoting health innovations.The book explores the horizons of health informatics, introducing cutting-edge practical cases and theoretical frameworks, including but not limited to fields such as big data, machine learning, drug discovery, interprofessional collaboration, electronic health records, robotics, telenursing, quality improvement, and safety.