Engaging Public Relations: A Creative Planning Approach, Bruce L Smith, Charles O Kaufman
Автор: Gregory Anne Название: Planning and Managing Public Relations Campaigns: A Strategic Approach ISBN: 1789663237 ISBN-13(EAN): 9781789663235 Издательство: Неизвестно Цена: 156330.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A definitive guide to planning PR and event campaigns. Contains everything readers need to know to design, execute and evaluate campaigns of any size, with techniques laid out and explained clearly.
Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. This book combines cutting edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they’ll face in the workplace.
Автор: Coombs, Timothy Название: Ongoing crisis communication ISBN: 1544328699 ISBN-13(EAN): 9781544328690 Издательство: Sage Publications Рейтинг: Цена: 69690.00 T Наличие на складе: Невозможна поставка. Описание: Providing an integrated approach to crisis communication that spans various disciplines and the entire crisis management process, the fifth edition of Ongoing Crisis Communication uses a three-stage approach to crisis management – pre-crisis, crisis and post-crisis. W. Timothy Coombs draws on first-hand experience in the field, explaining how crisis management can prevent or reduce the threats of a crisis and providing guidelines for how best to act and react in an emergency situation. The fifth edition includes new coverage of social media, social networking sites and terrorist threats and draws upon recent work from management, public relations, organizational psychology, marketing, organizational communication, and computer-mediated communication research.
Автор: Fearn-Banks, Kathleen Название: Student Workbook to Accompany Crisis Communications ISBN: 1138371726 ISBN-13(EAN): 9781138371729 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Невозможна поставка. Описание: No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals for responding to crises in a variety of contexts, and reinforces strategies and tactics to be used during a crisis. Chapters include instructive case studies of public relations professionals in crises: what they did, what they wished they had done, and what hampered their progress. The exercises provide students with the opportunity to respond to real-world crises, sharpening their own skills and practicing response behaviors. This workbook will serve as a useful tool for all future practitioners.
Автор: Bernard Gauthier Название: Strategic Communication in Canada: Planning Effective PR Campaigns ISBN: 1773380761 ISBN-13(EAN): 9781773380766 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 61910.00 T Наличие на складе: Невозможна поставка. Описание: Informed by decades of agency experience, Bernard Gauthier prepares aspiring public relations students to think strategically as they plan and create campaigns. Readers are led through all the phases of developing communication strategy, from conducting a situation analysis right through to forming finished, polished strategy and drawing conclusions.
Автор: Joe Favorito Название: Sports Publicity: A Practical Approach ISBN: 0415635004 ISBN-13(EAN): 9780415635004 Издательство: Taylor&Francis Рейтинг: Цена: 117390.00 T Наличие на складе: Невозможна поставка. Описание: Effective communications skills are essential for any organization. In this fully revised and updated edition of his groundbreaking guide to communications in sports, Joe Favorito introduces the skills, knowledge and techniques needed to become a successful communicator. Drawing on nearly thirty years of professional experience, including work with the International Baseball Federation, New York Knicks, Philadelphia 76ers, Bloomberg Sports and the US Tennis Association, as well as projects with the NFL, USOC, NASCAR, MLB, MLS and many other elite groups and brands in sports and entertainment, Favorito outlines the history of sports communications, explores all the most important professional themes, topics and issues, and highlights exciting opportunities for future growth and development. With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas such as: Effective writing and speaking Building and Marketing brands Developing contacts and networks Social and Digital Media Strategy Gaining experience and internships Crisis management Successful pitching Press conferences Working with individual athletes, teams and league organizations Agents, Broadcast Networks and Agencies Understanding the global sports market The second edition includes brand new material on using social media, gaming, and brand integration, as well as extended real-world case studies and interviews with trailblazing PR professionals. No other book offers such a valuable insider’s view of the sports communications industry or the importance of PR and media relations in building successful sports organizations. Sports Publicity is essential reading for all students working in sport business, marketing or communications, and any PR practitioner looking to improve their professional skills and technique.
Автор: Rukhsana Ahmed, Benjamin R. Bates Название: Health Communication and Mass Media: An Integrated Approach to Policy and Practice ISBN: 1409447138 ISBN-13(EAN): 9781409447139 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Невозможна поставка. Описание: In Health Communication and Mass Media, contributing authors engage and expand upon significant theories informing efforts at mediated health communication; demonstrate the practical utility of these theories; and consider how to balance the ethical and efficacy demands of mediated health communication efforts.
Автор: Dinkin, Steven Название: The Exchange ISBN: 1138463558 ISBN-13(EAN): 9781138463554 Издательство: Taylor&Francis Рейтинг: Цена: 163330.00 T Наличие на складе: Невозможна поставка. Описание: This book introduces a process called The Exchange that will make ones job easier. It is about the kinds of conflicts that drive a manager or supervisor crazy. The book is intended for the designated problem solvers, whether official or unofficial.
Автор: Luke W. Capizzo, Regina M. Luttrell Название: Public Relations Campaigns: An Integrated Approach ISBN: 1544385587 ISBN-13(EAN): 9781544385587 Издательство: Sage Publications Рейтинг: Цена: 140450.00 T Наличие на складе: Поставка под заказ. Описание:
With a focus on the tools needed for working in the PR industry, Public Relations Campaigns: An Integrated Approach gives students a hands-on introduction to creating successful, integrated PR campaigns.
Автор: Estanyol, Elisenda (universitat Oberta De Catalunya, Spain) Название: Public relations as a creative industry ISBN: 1032160489 ISBN-13(EAN): 9781032160481 Издательство: Taylor&Francis Рейтинг: Цена: 50010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This shortform book defines and situates the role of Public Relations as a creative industry and discusses the trends and issues that the sector is facing within the wider context of the Creative Industries.
Автор: W. Timothy Coombs Название: Ongoing Crisis Communication: Planning, Managing, and Responding ISBN: 1071816640 ISBN-13(EAN): 9781071816646 Издательство: Sage Publications Рейтинг: Цена: 140450.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. The Sixth Edition includes new coverage of artificial intelligence and risk management, social media, resilience training for the community, and draws upon recent work from management, public relations, organizational psychology, marketing, organizational communication, and computer-mediated communication research.
Автор: Richard Ganahl Название: Do Good Better: A Value Driven Approach to PR 101 ISBN: 1792488750 ISBN-13(EAN): 9781792488757 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 114570.00 T Наличие на складе: Нет в наличии. Описание: By tracking the history of cinematic representations of `Mexicans` in the US, this book tracks the notable developments in the Chicano/a experience and comments on the relationship between the US and Mexico, between US culture and Mexican/Chicano culture, between US Americans and Mexican-Americans, and Mexican nationals and immigrants.
Казахстан, 010000 г. Астана, проспект Туран 43/5, НП2 (офис 2) ТОО "Логобук" Тел:+7 707 857-29-98 ,+7(7172) 65-23-70 www.logobook.kz
