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Public Relations Campaigns: An Integrated Approach, Luke W. Capizzo, Regina M. Luttrell


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Автор: Luke W. Capizzo, Regina M. Luttrell
Название:  Public Relations Campaigns: An Integrated Approach
ISBN: 9781544385587
Издательство: Sage Publications
Классификация:
ISBN-10: 1544385587
Обложка/Формат: Paperback
Страницы: 336
Вес: 0.54 кг.
Дата издания: 09.03.2021
Серия: Economics/Business/Finance
Язык: English
Издание: 2 revised edition
Размер: 23.11 x 18.54 x 2.03 cm
Читательская аудитория: College/higher education
Ключевые слова: Communication studies,Press & journalism,Public relations
Подзаголовок: An integrated approach
Рейтинг:
Поставляется из: Англии
Описание:

With a focus on the tools needed for working in the PR industry, Public Relations Campaigns: An Integrated Approach gives students a hands-on introduction to creating successful, integrated PR campaigns.



Foreign Policy Analysis

Автор: Alden Chris
Название: Foreign Policy Analysis
ISBN: 1138934291 ISBN-13(EAN): 9781138934290
Издательство: Taylor&Francis
Рейтинг:
Цена: 47970.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

Building on the success of the first edition, this revised volume re-invigorates the conversation between foreign policy analysis and international relations. It opens up the discussion, situating existing debates in foreign policy in relation to contemporary concerns in international relations, and provides a concise and accessible account of key areas in foreign policy analysis that are often ignored. Focusing on how foreign policy decision making affects the conduct of states in the international system, and analysing the relationship between policy, agency and actors, the volume examines:

  • foreign policy and bureaucracies
  • domestic sources of foreign policy
  • foreign policy and the state
  • foreign policy and globalization
  • foreign policy and change.

Features of the second edition include:

  • a wider range of contemporary case studies and examples from around the globe
  • analysis of new directions in foreign policy analysis including foreign policy implementation and the changing media landscape
  • fully updated material across all chapters to reflect the evolving research agenda in the area.

This second edition builds on and expands the theoretical canvas of foreign policy analysis, shaping its ongoing dialogue with international relations and offering an important introduction to the field. It is essential reading for all students of foreign policy and international relations.


Public Relations Campaigns: An Integrated Approach

Автор: Luke W. Capizzo, Regina M. Luttrell
Название: Public Relations Campaigns: An Integrated Approach
ISBN: 1544385552 ISBN-13(EAN): 9781544385556
Издательство: Sage Publications
Рейтинг:
Цена: 70750.00 T
Наличие на складе: Поставка под заказ.
Описание:

With a focus on the tools needed for working in the PR industry, Public Relations Campaigns: An Integrated Approach gives students a hands-on introduction to creating successful, integrated PR campaigns.


Understanding global security houg

Автор: Hough, Peter (middlesex University, Uk)
Название: Understanding global security houg
ISBN: 1138726834 ISBN-13(EAN): 9781138726833
Издательство: Taylor&Francis
Рейтинг:
Цена: 25520.00 T
Наличие на складе: Нет в наличии.
Описание: This fourth edition analyses the variety of ways in which people`s lives are threatened and how these threats can be neutralised. Traditional security studies subjects such as war, deterrence and terrorism are analysed alongside non-military issues such as crime, health, environmental degradation and natural disasters.

Chanel: The Karl Lagerfeld Campaigns

Автор: Mauries Patrick
Название: Chanel: The Karl Lagerfeld Campaigns
ISBN: 1419732846 ISBN-13(EAN): 9781419732843
Издательство: Abrams
Цена: 91960.00 T
Наличие на складе: Нет в наличии.
Описание: When Karl Lagerfeld was appointed to the helm of the then-sleepy fashion house Chanel in 1983, he set out to radically reinvent its image--not only through bold collections, but also by shooting the house's campaigns himself. Lagerfeld's photographs breathed life into the brand. Now, his campaigns span the house's collections--luxurious haute couture, ready-to-wear, cruise, accessories--and have established Lagerfeld as a sought-after fashion photographer. Organized chronologically, Chanel: The Karl Lagerfeld Campaigns includes a carefully curated selection of photographs that showcase hundreds of spectacular clothes worn by the top fashion models and personalities of each era. Women including Christy Turlington, Linda Evangelista, and Kate Moss are photographed in glamorous locations such as Coco Chanel's Paris apartment, the French Riviera, and Rodeo Drive. Filled with more than 600 photographs, plus an essay by fashion writer Patrick Mauri s, the book offers an unrivaled overview of the house of Chanel as seen through the eyes--and lens--of Karl Lagerfeld himself.

Health Communication and Mass Media: An Integrated Approach to Policy and Practice

Автор: Rukhsana Ahmed, Benjamin R. Bates
Название: Health Communication and Mass Media: An Integrated Approach to Policy and Practice
ISBN: 1409447138 ISBN-13(EAN): 9781409447139
Издательство: Taylor&Francis
Рейтинг:
Цена: 148010.00 T
Наличие на складе: Невозможна поставка.
Описание: In Health Communication and Mass Media, contributing authors engage and expand upon significant theories informing efforts at mediated health communication; demonstrate the practical utility of these theories; and consider how to balance the ethical and efficacy demands of mediated health communication efforts.

Planning and Managing Public Relations Campaigns: A Strategic Approach

Автор: Gregory Anne
Название: Planning and Managing Public Relations Campaigns: A Strategic Approach
ISBN: 1789663237 ISBN-13(EAN): 9781789663235
Издательство: Неизвестно
Цена: 156330.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A definitive guide to planning PR and event campaigns. Contains everything readers need to know to design, execute and evaluate campaigns of any size, with techniques laid out and explained clearly.

The Handbook of Global Security Policy

Автор: Kaldor M
Название: The Handbook of Global Security Policy
ISBN: 0470673222 ISBN-13(EAN): 9780470673225
Издательство: Wiley
Рейтинг:
Цена: 152010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This Handbook brings together 30 state-of-the-art essays covering the essential aspects of global security research and practice for the 21st century. Edited by two of the field s leading scholars, the volume embraces a broad new definition of security, and examines the risks and challenges posed by new forms of violence.

Digital Integrated Circuit Design Using Verilog and SystemVerilog

Автор: Ronald W. Mehler
Название: Digital Integrated Circuit Design Using Verilog and SystemVerilog
ISBN: 0124080596 ISBN-13(EAN): 9780124080591
Издательство: Elsevier Science
Рейтинг:
Цена: 74620.00 T
Наличие на складе: Поставка под заказ.
Описание: For those with a basic understanding of digital design, this book teaches the essential skills to design digital integrated circuits using Verilog and the relevant extensions of SystemVerilog. In addition to covering the syntax of Verilog and SystemVerilog, the author provides an appreciation of design challenges and solutions for producing working circuits. The book covers not only the syntax and limitations of HDL coding, but deals extensively with design problems such as partitioning and synchronization, helping you to produce designs that are not only logically correct, but will actually work when turned into physical circuits. Throughout the book, many small examples are used to validate concepts and demonstrate how to apply design skills. This book takes readers who have already learned the fundamentals of digital design to the point where they can produce working circuits using modern design methodologies. It clearly explains what is useful for circuit design and what parts of the languages are only software, providing a non-theoretical, practical guide to robust, reliable and optimized hardware design and development.

Lippincott Illustrated Reviews: Integrated Systems

Автор: Sandra K. Leeper-Woodford,Linda R. Adkison
Название: Lippincott Illustrated Reviews: Integrated Systems
ISBN: 1496315189 ISBN-13(EAN): 9781496315182
Издательство: Lippincott Williams & Wilkins
Рейтинг:
Цена: 38330.00 T
Наличие на складе: Невозможна поставка.
Описание: Students' Favorite Lippincott Series for the Basic Sciences—Now Integrated! Lippincott Illustrated Reviews: Integrated Systems integrates topics in the core basic sciences to promote understanding of human body systems. Additionally, the most clinically relevant disorders are covered to give a thorough grounding in the pathophysiology of each system. The Lippincott Illustrated Review series features clear, effective writing in outline format and hundreds of eye-catching illustrations ideal for review and the assimilation of essential information for course and board exams. Dynamic illustrations walk students step by step through complex processes to teach rather than simply show. Lippincott Illustrated Reviews capture the vitality and interactive nature of the classroom experience in book format.Features: Outline format breaks down topics in easy-to-absorb segments, ideal for concise review and foundational learning of biochemistry, anatomy, pathology, and more. Coverage of clinical topics shows what happens when systems malfunction. More than 500 full-color illustrations visually explain complex processes.Overviews and Chapter Summaries set clear goals for topic mastery and reinforce essential concepts in a coherent framework. More than 100 study questions with answers and explanations test understanding of fundamental concepts as well as the ability to draw connections among multiple organ systems. Printed bookmark with the Table of Contents and a Fast Find mini-index help locate information for key topics. Online resources for students, including a question bank and animations, provide interactive learning and review.

Communications Writing and Design: The Integrated Manual for Marketing, Advertising, and Public Relations

Автор: John DiMarco
Название: Communications Writing and Design: The Integrated Manual for Marketing, Advertising, and Public Relations
ISBN: 1119118905 ISBN-13(EAN): 9781119118909
Издательство: Wiley
Рейтинг:
Цена: 82310.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication.

The Integrated Ethics Reader: Reconnecting Thought, Emotion, and Reverence in a World on the Brink

Автор: McClean David E.
Название: The Integrated Ethics Reader: Reconnecting Thought, Emotion, and Reverence in a World on the Brink
ISBN: 1516595548 ISBN-13(EAN): 9781516595549
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 100710.00 T
Наличие на складе: Нет в наличии.
Описание: Sergei Eisenstein`s unfinished masterpiece, Ivan the Terrible, was no ordinary movie. Commissioned by Joseph Stalin in 1941 to justify state terror in the sixteenth century and in the twentieth, the film`s politics, style, and epic scope aroused controversy even before it was released. In This Thing of Darkness, Joan Neuberger offers a sweeping...

Handbook of Strategic Public Relations and Integrated Commun

Автор: Caywood Clarke
Название: Handbook of Strategic Public Relations and Integrated Commun
ISBN: 0071767460 ISBN-13(EAN): 9780071767460
Издательство: McGraw-Hill
Рейтинг:
Цена: 94940.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A guide to PR and communications - updated with the social media and brand-reputation tools and techniques. It concludes with a section on the future of the industry-developing issues, trends and roles of public relations and integrated communications.


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