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Sports Publicity: A Practical Approach, Joe Favorito


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Цена: 117390.00T
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Автор: Joe Favorito
Название:  Sports Publicity: A Practical Approach
ISBN: 9780415635004
Издательство: Taylor&Francis
Классификация:




ISBN-10: 0415635004
Обложка/Формат: Hardback
Страницы: 384
Вес: 0.79 кг.
Дата издания: 12.11.2012
Серия: Sport management in practice
Язык: English
Иллюстрации: Illustrations
Размер: 235 x 159
Читательская аудитория: Postgraduate, research & scholarly
Ключевые слова: Sports management & facilities, BUSINESS & ECONOMICS / Public Relations,SPORTS & RECREATION / General,SPORTS & RECREATION / Business Aspects
Подзаголовок: A practical approach
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Поставляется из: Европейский союз
Описание: Effective communications skills are essential for any organization. In this fully revised and updated edition of his groundbreaking guide to communications in sports, Joe Favorito introduces the skills, knowledge and techniques needed to become a successful communicator. Drawing on nearly thirty years of professional experience, including work with the International Baseball Federation, New York Knicks, Philadelphia 76ers, Bloomberg Sports and the US Tennis Association, as well as projects with the NFL, USOC, NASCAR, MLB, MLS and many other elite groups and brands in sports and entertainment, Favorito outlines the history of sports communications, explores all the most important professional themes, topics and issues, and highlights exciting opportunities for future growth and development. With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas such as: Effective writing and speaking Building and Marketing brands Developing contacts and networks Social and Digital Media Strategy Gaining experience and internships Crisis management Successful pitching Press conferences Working with individual athletes, teams and league organizations Agents, Broadcast Networks and Agencies Understanding the global sports market The second edition includes brand new material on using social media, gaming, and brand integration, as well as extended real-world case studies and interviews with trailblazing PR professionals. No other book offers such a valuable insider’s view of the sports communications industry or the importance of PR and media relations in building successful sports organizations. Sports Publicity is essential reading for all students working in sport business, marketing or communications, and any PR practitioner looking to improve their professional skills and technique.

      Новое издание
Sports Publicity

Автор: Favorito, Joe
Название: Sports Publicity
ISBN: 0367440512 ISBN-13(EAN): 9780367440510
Издательство: Taylor&Francis
Цена: 137810 T
Наличие на складе: Невозможна поставка.
Описание: Effective communications are essential for all sport organisations. In this fully revised and updated third edition of his ground-breaking guide to communications in sports, Joe Favorito introduces the skills, knowledge and techniques needed to become a successful communicator.


Publicity to the Rescue: How to Get More Attention for Your Animal Shelter, Humane Society or Rescue Group to Raise Awareness, Increase Donatio

Автор: Daffron Susan C.
Название: Publicity to the Rescue: How to Get More Attention for Your Animal Shelter, Humane Society or Rescue Group to Raise Awareness, Increase Donatio
ISBN: 1610380045 ISBN-13(EAN): 9781610380041
Издательство: Неизвестно
Цена: 23760.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Douglas Bauer`s profound and exquisitely written first novel quickly established him as one of America`s best new writers. This is the story of Ed and Ramona, high school lovers who married young. And when Ramona, seeing the ever-clearer reality of life with Ed, turns and walks away from her house, from her life, and from her small baby boy, Ed is stunned into a depth of uncomprehending rage.

Myths of PR: All Publicity Is Good Publicity and Other Popular Misconceptions

Автор: Leigh Rich
Название: Myths of PR: All Publicity Is Good Publicity and Other Popular Misconceptions
ISBN: 0749479590 ISBN-13(EAN): 9780749479596
Издательство: Неизвестно
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Цена: 11350.00 T
Наличие на складе: Есть
Описание: Explore some of the most widely-accepted myths that permeate PR with this fascinating examination of the industry.

Mr. Lee`s Publicity Book: A Citizen`s Guide to Public Relations

Автор: Lee Ivy Ledbetter
Название: Mr. Lee`s Publicity Book: A Citizen`s Guide to Public Relations
ISBN: 0999024523 ISBN-13(EAN): 9780999024522
Издательство: Неизвестно
Цена: 58170.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.

Host Cities and the Olympics: An Interactionist Approach (Routledge Research in Sport, Culture and Society)

Автор: Harry Hiller
Название: Host Cities and the Olympics: An Interactionist Approach (Routledge Research in Sport, Culture and Society)
ISBN: 0415522412 ISBN-13(EAN): 9780415522410
Издательство: Taylor&Francis
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Цена: 153120.00 T
Наличие на складе: Невозможна поставка.
Описание: Rather than interpreting the Olympics as primarily a sporting event of international or national significance, this book understands the Games as a civic project for the host city that serves as a catalyst for a variety of urban interests over a period of many years from the bidding phase through the event itself. Traditional Olympic studies have tended to examine the Games from an outsider's perspective or as something experienced through the print media or television. In contrast, the focus presented here is on the dynamics within the host city understood as a community of interacting individuals who encounter the Games in a variety of ways through support, opposition, or even indifference but who have a profound influence on the outcome of the Games as actors and players in the Olympics as a drama. Adopting a symbolic interactionist approach, the book offers a new interpretive model through which to understand the Olympic Games by exploring the relationship between the Games and residents of the host city. Key analytical concepts such as framing, dramaturgy, the public realm, and the symbolic field are introduced and illustrated through empirical research from the Vancouver 2010 Winter Games, and it is shown how social media and shifts in public opinion reflected interaction effects within the city. By filling a clear lacuna in the Olympic Studies canon, this book is important reading for anybody with an interest in the sociology of sport, urban studies, event studies or urban sociology.

Автор: Linda Sharp, Anita Moorman, Cathryn Claussen
Название: Sport Law: A Managerial Approach
ISBN: 1138629898 ISBN-13(EAN): 9781138629899
Издательство: Taylor&Francis
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Цена: 35720.00 T
Наличие на складе: Невозможна поставка.


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