Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. This book combines cutting edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they’ll face in the workplace.
Автор: Butterick K Название: Public Relations ISBN: 1412921147 ISBN-13(EAN): 9781412921145 Издательство: Sage Publications Рейтинг: Цена: 142560.00 T Наличие на складе: Поставка под заказ. Описание: Exciting, engaging and dealing with both the theory and day-to-day practice of public relations, this is a conscise and approachable alternative to the larger, dryer and more expensive textbooks currently on the market.
Автор: Deuschl Название: Travel and Tourism Public Relations ISBN: 113813791X ISBN-13(EAN): 9781138137912 Издательство: Taylor&Francis Рейтинг: Цена: 193950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
The opening chapter explains the recent growth of industry PR, and travel & tourism news coverage which today focuses on the considerable economic benefits of the industry. Additionally, it reviews the leading news media that covers the industry, the primary PR tools and audiences, and details the factors leading to PR's new prominence across the industry. It also provides informative sidebars with lists of key industry print media, top travel agencies, plus a Travel Industry Association of America case study of a post-9/11/2001 campaign to restore American confidence in travelling. It also includes a composite definition of PR, and tells how PR is a discipline distinctively different from publicity, propaganda, advertising, and marketing. The author notes how, over the past decade due to economic conditions, PR in many cases has been integrated with marketing communications and played an important role in both strategic and tactical marketing activities. Following this overview, the ensuing five chapters examine communications model specifics that are of special importance to the industry's major sectors: hotels/lodging establishments; restaurants; tourist attractions/destinations; and transportation services. Each of these sectors have their own special messages, PR tools, and audiences. For example, meeting planners and travel agents are of most importance to hotels, while travel agents are of little importance to airlines and restaurants. Also included is a chapter about what travel employers should understand about PR
The chapters will be followed by appendices that will include: The top 30 U.S. Travel & Tourism Professional/Trade Associations; and the Leading U.S. Travel & Tourism Universities.
Автор: Merly Fiscal Arjona Название: Travel and Tourism Public Relations ISBN: 1774072645 ISBN-13(EAN): 9781774072646 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 146910.00 T Наличие на складе: Нет в наличии. Описание: Offers a global perspective on public relations, and introduces readers to the travel and tourism industry. The book looks at transportation and its relationship with the public relations, and discusses the prospects of public relations as a tool of marketing in the tourism industry.
Автор: Bruce L Smith, Charles O Kaufman Название: Engaging Public Relations: A Creative Planning Approach ISBN: 1524956945 ISBN-13(EAN): 9781524956943 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 122890.00 T Наличие на складе: Нет в наличии. Описание: Cambridge for DGB 2nd Edition is a four-level American English integrated skills series for the Upper Secondary public school market in Mexico. Its syllabus is strictly aligned to the national Direccion General del Bachillerato program. It is a series that offers teachers a hands-on and practical solution to teaching English in the classroom. It builds students` language skills from A1 to A2+ in the CEFR.
Автор: McLisky Название: English for Public Relations: for academic Purposes TB ISBN: 185964533X ISBN-13(EAN): 9781859645338 Издательство: Garnet Education Рейтинг: Цена: 18630.00 T Наличие на складе: Нет в наличии. Описание: A faculty-specific series for students in higher education.
Автор: Charles Marsh, David W. Guth, Bonnie Poovey Short Название: Strategic Writing ISBN: 1138037109 ISBN-13(EAN): 9781138037106 Издательство: Taylor&Francis Рейтинг: Цена: 107190.00 T Наличие на складе: Нет в наличии. Описание: In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. In addition, it includes concise chapters on topics such as diversity, ethics and the legal aspects of strategic writing. Featuring a spiral binding, examples for each document and a user-friendly "recipe" approach, Strategic Writing is ideal for undergraduate PR or advertising writing classes that take an interdisciplinary approach. This new edition devotes new attention throughout to social media and writing in the digital realm, and features new and updated online resources for students and instructors.
Автор: Kerrigan, Ken Название: Our future in public relations ISBN: 1839095997 ISBN-13(EAN): 9781839095993 Издательство: Emerald Рейтинг: Цена: 62330.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In an era of fake news and diminishing trust, it`s time to ask exactly what our future in public relations will be. Aimed primarily at communications management professionals, Our Future in Public Relations delves into whether public relations are dead, or rather more important than ever before as a driver of purpose-driven organizations.
Автор: Moore Simon, Hьbscher Roland Название: Strategic Communication and AI: Public Relations with Intelligent User Interfaces ISBN: 0367627795 ISBN-13(EAN): 9780367627799 Издательство: Taylor&Francis Рейтинг: Цена: 53070.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This concise text provides an accessible introduction to Artificial Intelligence and Intelligent User Interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations.
Автор: Annabelle Sreberny, Massoumeh Torfeh Название: Persian Service: The BBC and British Interests in Iran ISBN: 1848859813 ISBN-13(EAN): 9781848859814 Издательство: Bloomsbury Academic Рейтинг: Цена: 100320.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book is thus a significant contribution to understanding the changing nature of British diplomacy and the broader implications of the nexus between government and international broadcasting during the rise of diplomatic strategies aimed at winning the `hearts and minds` of populations.
Автор: Fitzpatrick K & Bronstein Название: Ethics in Public Relations ISBN: 1412917980 ISBN-13(EAN): 9781412917988 Издательство: Sage Publications Рейтинг: Цена: 120390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Identifies universal principles of responsible advocacy in public relations. This book explores such matters as the fragile line between ethical and legal public relations practices, ethical challenges in building relationships with increasingly diverse publics, and the requirements of ethical advocacy online.
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