Автор: Ashley Adryenn, Ridgway Bret, Rando Caterina Название: ABCs of Speaking: Your Building Blocks to Speaking Success ISBN: 1683500121 ISBN-13(EAN): 9781683500124 Издательство: Неизвестно Рейтинг: Цена: 15590.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A peek behind the curtains of the speaking world from three industry insiders.
Автор: Hans-Ruediger Kaufmann Название: Customer-Centric Marketing Strategies: Tools for Building Organizational Performance ISBN: 1466625244 ISBN-13(EAN): 9781466625242 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 180180.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organisations to implement effective customer centric policies. This title provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts.
Автор: Amir Ekhlassi, Mahdi Niknejhad Moghadam, Amir Mohammad Adibi Название: Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities ISBN: 1522551433 ISBN-13(EAN): 9781522551430 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 141370.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Social media is a useful tool for developing the relationships between businesses and consumers. Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities is a critical scholarly resource that examines the media consumption and habits of consumers to evaluate the challenges of brand building. Featuring coverage on a broad range of topics such as brand identity, brand loyalty, and social media branding, this book is geared towards marketing professionals, business managers, and individuals interested in how social media fits into today’s marketing environments.
Автор: Guy Danhoff, Lauren Krebs Название: Zagging: Building Advocacy Through Digital and Social Media ISBN: 1792477414 ISBN-13(EAN): 9781792477416 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 44350.00 T Наличие на складе: Нет в наличии. Описание: Serves as a resource manual guidebook for students, professionals, and organisational advocacy leaders looking to develop their ability to effectively manage various digital and social media communication tools during and beyond the COVID-19 Pandemic.
Автор: Brian McGurk Название: Stand Out!: Building Brilliant Brands For The World We Live In ISBN: 1951527526 ISBN-13(EAN): 9781951527525 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 26750.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Stand Out! is a book about branding and its evolution, practice, and power in today’s digital age. It presents the “why-do” and the “how-to” along with a passionate philosophy on transforming business through brand-centered change. It spells out a sequential, easily understandable, proven brand-building process and is a key reference text for anyone in¬terested in brand development, leadership, innovation, and sustainable business growth. Reader understanding and enjoyment are enhanced by ample presentation of supporting tables, charts, case examples, expert tips, real-life experiences and pull-out quotes, as well as a helpful “word wizard” glossary at the end of each chapter explaining business terms and expressions used. This book democratizes branding: It makes branding—its history, theory, and practice—easily accessible and actionable. Stand Out! replaces the mystique of brand strategy with the magic of brand transformation….it makes it exciting and fun and puts that power directly into the hands of the business masses. It is a practical handbook for getting started with branding or for strengthening an existing brand management system. It gives the reader the confidence, permission, and skills to get branding now!
Автор: Zoltners, Dr Andris A, Ph.d Sinha, Prabhakant, Ph.d. Lorimer, Sally E Название: Building a winning sales management team ISBN: 0985343605 ISBN-13(EAN): 9780985343606 Издательство: Неизвестно Рейтинг: Цена: 27540.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: First-line sales managers (FLMs) play a key role in helping a sales organization drive profitable revenue growth in an ever-changing business environment. But although directly responsible for managing and driving sales force performance, FLMs often don't get enough time, attention, and resources from sales leaders. "Building a Winning Sales Management Team" shows just how important FLMs are to sales organizations--and what happens when companies underinvest in these key players.
Authors of four previous books on sales management, Zoltners, Sinha and Lorimer show in "Building a Winning Sales Management Team" just how companies can nurture successful FLMs and improve sales force productivity. The book has dozens of real-life examples of how investing in first-line management paid off in a big way. In developing the book, the authors collaborated with leaders from some of the world's top companies. The authors also draw on their cumulative experience as sales and marketing consultants, faculty members at Northwestern University's Kellogg School of Management, and business speakers and writers to produce fresh, completely original insights on sales force effectiveness.
"Building a Winning Sales Management Team" shows in detail exactly how companies can improve FLM performance. The authors reveal eight key drivers for defining, creating and enabling a successful first-line sales management team, and show how FLMs are critical facilitators of change. The book also includes a self-assessment tool to help organizations determine the right priorities to start improving sales management team performance.
Автор: Feigon Josiane Chriqui Название: Smart Sales Manager: The Ultimate Playbook for Building and Running a High-Performance Sales Team ISBN: 0814437389 ISBN-13(EAN): 9780814437384 Издательство: McGraw-Hill Рейтинг: Цена: 14870.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Just because your best salespeople succeeded so well in the field doesn`t mean they`re equipped for the increasingly profitable world of inside sales. Get them the vital help they need now!
This Book Show You The High-Income Skill Of Closing High-Ticket Sales
How Your Life May Be Transformed...
A High-Income Skill You Can Turn To For Life: As long as you can do what I teach in the program, you could have a High-Income Skill where you could potentially make a great living anywhere in the world.
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Автор: Stanley Colleen Название: Emotional Intelligence for Sales Leadership: The Secret to Building High-Performance Sales Teams ISBN: 1400217725 ISBN-13(EAN): 9781400217724 Издательство: McGraw-Hill Рейтинг: Цена: 17150.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Serial complainers, no accountability finger-pointers, or learning-resistant laggards--these culture killers can cost a sales team more than being weak in the hard skills of selling. Learn how emotional intelligence and the developing critical soft skills required for relationship-building outperform yet more sales technology and fad techniques.
Автор: Giuseppe Granata Название: Predicting trends and building strategies for consumer engagement in retail environments / ISBN: 1522578560 ISBN-13(EAN): 9781522578567 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 239310.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Global economic scenarios are increasing in complexity due to the recent global financial crisis, globalization, the evolution of ICT, and the changing behaviors of consumers. This has made it difficult to predict trends and build strategies within the retail industry. As a result, long-term forecasts and schedules are not possible, and more research is needed to explore today’s consumer profile and set the frameworks for future recovery strategies. Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments is a pivotal reference source that provides practical insights into improving the understanding of complex retail environments and consumer shopping behaviors in order to predict trends and develop strategies for retailers in times of economic crisis. While highlighting topics such as consumer engagement, industry models, and market globalization, this publication explores qualitative and quantitative methods of interest and the multidisciplinary approaches revolving around the industry. This book is ideally designed for marketers, managers, practitioners, retail professionals, academicians, researchers, and students seeking current research on relationship marketing, digital marketing, service management, and complexity theories.
In today's world of constant distractions, most business owners struggle to get their marketing messages heard.
Authority Content provides a simple process that any company can use to break through the noise.
It doesn't matter whether you're the owner of a retail shop, financial advisor, swimming pool manufacturer or an inventor with an ingenious product - this powerful strategy will work for you.
Built on the -3 Ps- framework (Present, Product, Promote) this book teaches you a step-by-step system for building authority within your industry thus sky-rocketing website traffic and sales.
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