Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities, Amir Ekhlassi, Mahdi Niknejhad Moghadam, Amir Mohammad Adibi
Автор: Amiram Porath Название: Supporting Innovation Through National R&D Programs: Emerging Research and Opportunities ISBN: 1522536523 ISBN-13(EAN): 9781522536529 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 141370.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: With the importance of knowledge as the basis for economic development, the issue of Research & Development (R&D) as a source of knowledge and of innovation is under discussion. One of the major activities in support of economic development includes setting a network of national support R&D programs. Supporting Innovation Through National R&D Programs: Emerging Research and Opportunities is a critical scholarly resource that examines the basic rational for national support programs and the financial, legal, and strategic aspects that are involved. Featuring coverage on a broad range of topics such as origins of conflict, translational research, and competing trends, this book is geared towards professors, students, researchers, developers, and other industry experts.
Автор: Giuseppe Pedeliento Название: Analyzing Attachment and Consumers` Emotions: Emerging Research and Opportunities ISBN: 1522549846 ISBN-13(EAN): 9781522549840 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 180180.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In the rapidly changing landscape of society, understanding how consumers make purchasing decisions is essential to the success of any product or service organization. As such, marketing professionals are looking for more effective ways to promote their goods and services to their customers. Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities is a critical scholarly resource that examines the application of attachment theory to consumer brands and products. Featuring coverage on a broad range of topics, such as customer satisfaction, brand evaluation, and brand authenticity, this book is geared towards marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.
Автор: Muhammad Sabbir Rahman, Mahmud Habib Zaman, Md Afnan Hossain Название: Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities ISBN: 1522578919 ISBN-13(EAN): 9781522578918 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 150610.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The contribution of small and medium enterprises (SMEs) is acknowledged as an influential engine to economic growth. However, the biggest challenge faced by these SMEs is the lack of competitive service offerings for their target customers due to unstandardized products and a lack of consumer engagement and strategies.Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities is an essential reference source that provides guidelines on how SMEs can achieve sustainability through positive marketing outcomes and effective customer services. Featuring research on the assessment of SMEs’ customer service expectation, listening to customers through qualitative research, service quality model and its marketing implications, integrated marketing communications for SME environments, effective service encounters, and relationship developing strategies for SMEs, this publication provides new models for managers, industry professionals, academicians, and researchers.
Автор: Park Choong Название: Exponential Branding: Building, Enhancing and Leveraging Customers` Admiration of Your Brand ISBN: 1119308062 ISBN-13(EAN): 9781119308065 Издательство: Wiley Рейтинг: Цена: 24280.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management.
Автор: Levy Michele Название: Building Your Brand: A Practical Guide for Nonprofit Organizations ISBN: 1614486751 ISBN-13(EAN): 9781614486756 Издательство: Неизвестно Рейтинг: Цена: 16510.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Does your brand strategy make sense? If you ask 10 people in your organization, how many different answers would you get * Can everyone in your organization explain how all the pieces (programs and services) fit together * Do you feel like you're the best kept secret in town? * Have you been debating a name change for years? * If you put all of your collateral on a table, would it look like it came from the same place? Is it consistent with the look and feel of your web site * Do you have brand guidelines that are consistently used by everyone creating communications? If your answers leave you less than confident that your stakeholders completely understand who you are and what you stand for, Building Your Brand: A Practical Guide for Non-Profit Organizations can help. This practical, user-friendly guide is specifically designed to help senior leaders and marketing staff build and maintain a strong, accurate brand. . .to have the ""right"" reputation with the people who matter most to your success. Starting at the very beginning (Why does a strong brand matter?), Michele Levy draws on her experience with scores of nonprofit (and for profit) organizations to help nonprofit leaders understand how to sort through all the information at their disposal and arrive at the most powerful expression of their own brand.
Автор: Joana Coutinho de Sousa Название: Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities ISBN: 1522548343 ISBN-13(EAN): 9781522548348 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 160770.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Examines the issues involved in the field of neuromarketing, including models, technologies, and methodology. Highlighting the intricacies of neuroscience, biometrics, multimedia technology, marketing strategy, and big data management, this book is an ideal resource for researchers, neuroscientists, marketers, suppliers, customers, and investors.
Автор: Rouzies Dominique, Onyemah Vincent Название: Sales Force Compensation: Trends and Research Opportunities ISBN: 1680834886 ISBN-13(EAN): 9781680834888 Издательство: Неизвестно Рейтинг: Цена: 55170.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Salespeople`s success is critical to their organisations` performance. Sales Force Compensation reviews the many insights provided by empirical research to date, some of which are just emerging in the marketing literature.
Автор: El-Gohary & Eid Название: Emerging Research On Islamic Marketing And Tourism In The Global Economy ISBN: 1466662727 ISBN-13(EAN): 9781466662728 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 199590.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: As the Middle East continues to grow as a predominant force within the international marketplace, research into Islamic practices and culture is necessary to promote business success in the region.Emerging Research on Islamic Marketing and Tourism in the Global Economy offers in-depth perspectives on the influence of Islam on consumer behavior, the travel industry, product development, and the promotion of goods and services.Focusing on current trends and tools, comprehensive interviews, questionnaires, and emerging research, this book is an essential reference source for academicians, entrepreneurs, policymakers, university students, and educators interested in research surrounding the impact of Islam on business.
Автор: Ayantunji Gbadamosi Название: Exploring the Dynamics of Consumerism in Developing Nations ISBN: 1522579060 ISBN-13(EAN): 9781522579069 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 218990.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: As developing nations consume more goods, their relevance in the global marketplace increases. Existing assumptions and postulations about consumer consumption in various societies are being displaced largely due to the dynamic nature of the market. However, research has not been adequately devoted to explore the developments in consumer behavior in developing nations, which has resulted in numerous unanswered questions.Exploring the Dynamics of Consumerism in Developing Nations provides vital research on consumer behavior in developing countries and changes in the socio-cultural dimensions of marketing. While highlighting topics such as celebrity influence, marketing malpractices, and the adoption of e-government, this publication is ideally designed for researchers, advanced-level students, policymakers, and managers.
Автор: Niklas Schaffmeister Название: Brand Building and Marketing in Key Emerging Markets ISBN: 3319367692 ISBN-13(EAN): 9783319367699 Издательство: Springer Рейтинг: Цена: 74530.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. With emerging markets at the center, major paradigm shifts are explained such as `one world strategies`.
Название: Brand Building and Marketing in Key Emerging Markets ISBN: 331919481X ISBN-13(EAN): 9783319194813 Издательство: Springer Рейтинг: Цена: 74530.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. With emerging markets at the center, major paradigm shifts are explained such as `one world strategies`.
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