Автор: Dib Allan Название: The 1-Page Marketing Plan: Get New Customers, Make More Money, and Stand Out from the Crowd ISBN: 1989025013 ISBN-13(EAN): 9781989025017 Издательство: Неизвестно Рейтинг: Цена: 18350.00 T Наличие на складе: Ожидается поступление. Описание: WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.
Beat Your Competition - Increase Sales - Get More Customers in 90 Days
Online marketing expert Aaron Fletcher shows you how to gain more customers in this simple guide to marketing your small business, with quick and easy solutions for creating a successful marketing plan.
In today's technology-driven marketplace, every small business owner is looking for an effective marketing plan to increase online visibility and ultimately grow their business. Many have already taken the basic steps in launching a website, creating a Facebook page, and maybe even hiring a so-called SEO expert, but now find themselves dismayed by the lack of results. In Stand Out, online marketing expert and Geek-Free Marketing founder Aaron Fletcher shows every small business owner--no matter their skills or budget--how to create a simple, proven, and easy-to-follow road map to increase online visibility, bring more traffic to their sites, generate more leads, increase profit, and grow
Stand Out includes clear, step-by step instructions opn how to:
1. Build a solid marketing foundation using the 5 M's of Marketing (Mindset, Market, Message, Media, and Metrics) and the basic Online Marketing Funnel
2. Launch a simple but powerful website that creates an ideal user experience
3. Complete a "Google 101" crash course on understanding search engines (SEO), optimizing your website, and increasing your online visibility
4. Create compelling content that speaks directly to your clients' needs
5. Become a "digital citizen," with tools to help you connect with your audience wherever they hang out online
A well-crafted brand gives you the right kind of visibility and builds your reputation. However, most professionals and small business owners leave their brand to chance--or think their logo is their brand. Being great at what you do isn't enough, explains Peg Marckworth. Your clients need to recognize your unique capabilities and understand why you are the right choice for them. Competition is Irrelevant offers a step-by-step process to identify your unique offering, define your best clients, and determine effective communication strategies. Competition is Irrelevant is a definitive resource for maximizing potential and profits for your business or career.
Автор: Kelly Simon, Johnston Paul, Danheiser Stacey Название: Stand Out Marketing: How to Differentiate Your Organization in a Sea of Sameness ISBN: 1789664845 ISBN-13(EAN): 9781789664843 Издательство: Неизвестно Цена: 156330.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Presents original research documenting the size and nature of the `sea of sameness` customers face, and delivers a framework of strategic marketing competencies to help organizations differentiate themselves and deliver value.
Автор: Britton Matthew Название: Youthnation: Building Remarkable Brands in a Youth-Driven Culture ISBN: 1118981146 ISBN-13(EAN): 9781118981146 Издательство: Wiley Рейтинг: Цена: 20050.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Youth is no longer an age it`s a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy.
Автор: Parment Anders Название: Auto Brand: Building Successful Car Brands for the Future ISBN: 0749476427 ISBN-13(EAN): 9780749476427 Издательство: Неизвестно Цена: 174570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Adapt to emerging trends in consumer behaviour and improve profitability as a result, with this exclusive insight into branding and marketing in the car industry.
Автор: Schweikhart Stacy Wall, Holifield Ron Название: Building Brands & Creating Cultures: Of Authentic Servant Leadership ISBN: 1644383128 ISBN-13(EAN): 9781644383124 Издательство: Неизвестно Цена: 29110.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Your investment in the culture and environment where your teams spend more waking hours than they do at home with with families is your most valuable contribution as a servant leader.
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Certainly you could choose to believe that your existing culture is a healthy one. Maybe it is. But how do you know?
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If you don't have the right brand, both externally and internally, you won't attract the right people. If you don't have the right people, or people with the right priorities, you can't create or sustain a thriving culture.
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Branding and culture, particularly for public serving organizations and people serving leaders, are interdependent.
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This book is a step-by-step guide to building a brand and creating a culture of authentic servant leadership for your organization.
Автор: Dixon John Название: Strategic Brand Management: Building, Measuring and Managing Brands ISBN: 1682857220 ISBN-13(EAN): 9781682857229 Издательство: Неизвестно Рейтинг: Цена: 155570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand is its relation to its target audience. Tangible aspects like the look, price, and packaging of the product are essential elements of brand management. Other elements like brand image, brand perception, brand awareness, brand equity, brand relation, and consumer relation are pivotal for any brand to succeed in the market. Some common branding strategies include multibranding strategy, brand extension, co-branding and private branding strategy, among many others. Strategic brand management aims to improve the credibility of the brand and thereby increasing brand loyalty. This book elucidates the concepts and innovative models around prospective developments with respect to strategic brand management. It studies, analyses and upholds the pillars of brand management and its utmost significance in modern times. Those with an interest in this field would find this book helpful.
"Everything you need to know to take your brand global. And going global is not an option today. That's where your future market is going to be." --Al Ries, author of Positioning and The 22 Immutable Laws of Branding
"Filled with vivid, relevant case studies, Luis shows that brand success in tough global markets comes from having deep market knowledge, being lean and agile, creating real, meaningful differentiation, and executing creatively using tools that work. I was impressed by the ideas and guidance from this book and you will be as well." --David Aaker, vice chair of Prophet and author of Strategic Market Management
"Luis shows what it takes to win in an increasingly multipolar world. Spiced with great examples, he brings to life the simple wisdom of what it takes to be locally relevant and globally efficient in building brands." --Paul Polman, CEO of Unilever
"A must-read for every manager of global brands." --Gerard J. Tellis, Neely Chair, American Enterprise, and Director of the Center for Global Innovation, USC Marshall School of Business
There's no denying it. Business has become global, yet few people we meet in our everyday lives have any actual international experience to share. Markets are increasingly messy and rapidly evolving. Leaders know that they need to adapt, but they are usually too busy--and they're unsure about what exactly to change.
Lean Brands provides a lean, agile approach to building global brands, helping you 1) quickly analyze your environment; 2) create a differentiated and meaningful brand positioning; and 3) bring your brand strategy to life on the ground, where it counts. You'll learn how to "recon" and take advantage of weaknesses of your competition, as well as hone in on what will work in new markets to make sure you are memorable.
WHY choose to blend in ... when you were born to stand out and rock your unique stripes, your individuality?
WHY choose to play small ... when you were born to become independently strong, resilient, and responsible?
WHY choose to accept the ordinary ... when you were born to initiate extraordinary things and change the status-quo?
WHY stay silent ... when you were born with a brain, a heart, and a voice for your ideas and opinions to influence others?
WHY just stand there, watch and wait in hope ... when you were born to contribute, to be involved in leading change?
Rock Your Stripes is a frank, fierce, full-arse femoir; part insightful memoir, infused with feminism, lively spirited, deliberately confronting, and purposefully instructional. Packed full of real and raw stories, reflective exercises, inspirational quotes, and practical tips, it unapologetically urges women to step up, stand out, speak up, and courageously lead change.
From blank canvas to colourful 'change champion', Jilinda shares valuable insights gained along a zigzag pathway of daring to disrupt conservative confines and smashing the need to compare, copy, compete or conform.
Expect bucket loads of passion, straight talk, and a playful splash of individual quirkiness, as she inspires you to ... Unleash your full-arse version .
Казахстан, 010000 г. Астана, проспект Туран 43/5, НП2 (офис 2) ТОО "Логобук" Тел:+7 707 857-29-98 ,+7(7172) 65-23-70 www.logobook.kz
