Zagging: Building Advocacy Through Digital and Social Media, Guy Danhoff, Lauren Krebs
Автор: Mark Margaret, Pearson Carol S., Mark Margaret Название: The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes ISBN: 0071364153 ISBN-13(EAN): 9780071364157 Издательство: McGraw-Hill Рейтинг: Цена: 28500.00 T Наличие на складе: Есть Описание: Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.
Автор: Elena Veselinova, Marija Gogova Samonikov Название: Building Brand Equity and Consumer Trust Through Radical Transparency Practices ISBN: 1522524177 ISBN-13(EAN): 9781522524175 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 218990.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The creation of business value and competitive advantage is crucial to any company in the modern corporate sector. By developing positive relationships with consumers, businesses can better maintain their customersÕ loyalty.Building Brand Equity and Consumer Trust Through Radical Transparency Practices is an innovative reference source for emerging scholarly perspectives on the role of branding in organizational contexts and techniques to sustain a profitable and honest relationship with consumers. Highlighting a range of pertinent topics such as risk management, product innovation, and brand awareness, this book is ideally designed for managers, researchers, professionals, students, and practitioners interested in the development of value creation in contemporary business.Topics CoveredThe many academic areas covered in this publication include, but are not limited to:Brand AwarenessCorporate governanceEmployee EngagementProduct InnovationRisk ManagementSupply Chain ManagementWorkforce Quality
Автор: Rowles Daniel, Brown Thomas Название: Building Digital Culture: A Practical Guide to Business Success in a Constantly Changing World ISBN: 0749479655 ISBN-13(EAN): 9780749479657 Издательство: Неизвестно Рейтинг: Цена: 50790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Access insider stories from leading companies on how digital culture has improved their business practices, leading to increased adaptability and productivity.
Create Amazing Business Opportunities And Reach More Followers Using the Power of Facebook Marketing How can you leverage the power of Facebook to build a solid business?
This valuable resource has several proven strategies and little-known techniques that social media marketers can start using right away for building brands, stirring a buzz about their products and services, establishing authority and reaching a larger audience.
The book holds your hand and helps you traverse the landscape of Facebook by offering you tons of actionable, tested and result-oriented tactics. It's all presented in an easy to understand and straightforward manner.
Here are some of the things you can take away from the book:
How to Build An Effective Business Page
Step by Step Guide to Creating and Running Winning Facebook Ad Campaigns
4 Ways To Make Money From The Goldmine Called Facebook
How to Leverage the Power of Facebook Groups
13 Killer Strategies for Building Engagement
And much more ...
You can be an internet marketer, brand building professional, small business owner or a rank newbie looking to build a profitable business on Facebook. The book gives you an in-depth overview and insights about everything from the best time to post for receiving maximum traction from your audience to determining the colors you can use in your visuals make you brand more desirable.
If you are ready to give Facebook marketing a try, Grab a Copy of This Book to Help You Get Started
Create Amazing Business Opportunities and Reach More Followers with the Power of Youtube
While there are a lot of great places to market your business, none are as successful as YouTube. It provides you a platform for making videos, which can be a great way to connect and provide benefits to your customers. No matter what kind of product you are working with, creating your own YouTube channel and making it part of the mix will make a big difference in how successful you are.
This book is going to take some time to talk about some of the things that you need to know to get started with marketing on YouTube. Some of the things that we will discuss in this book about marketing on YouTube include:
Getting started with YouTube
Doing your first video
Understanding your audience
Providing value to the audience
Tips and strategies for you channel
How to use a conversion video to upsell your product
Promoting your videos
Creating your own AdWords campaign
Using YouTube Analytics to track your performance
YouTube is one of the best platforms to use when it comes to marketing your company. It allows you to become really creative and come up with a way to form meaningful relationships with your customers...
If you are ready to give YouTube marketing a try, Grab a Copy of this book to help you get started
Автор: Swartz Avery Название: See You on the Internet: Building Your Small Business with Digital Marketing ISBN: 1989603084 ISBN-13(EAN): 9781989603086 Издательство: Неизвестно Рейтинг: Цена: 14670.00 T Наличие на складе: Невозможна поставка. Описание: The proven, frustration-free way to make your business stand out online, from one of North America's leaders on digital marketing for small businesses. Today, you can launch a website, create social media feeds, and get products and services to market on some of the world's most powerful sales platforms in a matter of hours. But marketing your small business effectively takes some careful thought. In See You on the Internet, Avery Swartz, one of North America's top tech leaders, gives you a failsafe framework to plan and execute a brilliant digital marketing strategy with confidence. And you don't need a technical background to follow it. In five simple steps, you will learn to build your brand, increase your customers, and generate more revenue. Avery Swartz has spent fourteen years on the ground working directly with hundreds of clients as a web designer, instructor, consultant, and digital advisor. With the aid of real-life stories and examples, she will guide you through the ins and outs of website development, ecommerce, search engine optimization, social media, email marketing, and online advertising --- and you'll be able to track all of your results. See You on the Internet is a clear, friendly, and highly usable guide for anyone in a small business or similar organization to thrive in the digital world.
Автор: Topper Mpa Hilary Jm Название: Branding in a Digital World: How to Take an Integrated Marketing Approach to Building a Business ISBN: 1532087489 ISBN-13(EAN): 9781532087486 Издательство: Неизвестно Рейтинг: Цена: 29420.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: How can you stand out? How do you take your passion and turn it into profit? In Branding in a Digital World, author Hilary JM Topper discusses how branding your business - from your overall image to messaging - is paramount to its success. In this hands-on workbook, she will help you build a brand, market it effectively across digital media, and ultimately, get a strong return on investment. Topper, an expert in branding and digital communications, walks you step-by-step through the process and helps you get the results you desire. She teaches you how to: -build an integrated marketing plan. -use social media marketing. -recruit ambassadors for your brand. -integrate IoT and wearable tech. -create compelling blog and social content. -increase your SEO. -use public relations, direct mail, and email marketing to tie together the entire process. With special sections on fake news, nonprofit management, and more, Branding in a Digital World offers a complete guide to help you learn to better market your product or service so you can gain a competitive edge.
Автор: Sugai, Philip Название: Building Value through Marketing ISBN: 0367472864 ISBN-13(EAN): 9780367472863 Издательство: Taylor&Francis Рейтинг: Цена: 33670.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Building Value through Marketing provides a hands-on guide to understanding and building compelling marketing plans that create value, not only in profit terms, but also for customers and stakeholders.
Автор: Sugai, Philip Название: Building Value through Marketing ISBN: 036747283X ISBN-13(EAN): 9780367472832 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Building Value through Marketing provides a hands-on guide to understanding and building compelling marketing plans that create value, not only in profit terms, but also for customers and stakeholders.
Автор: Hans Ruediger Kaufmann, Agapi Manarioti Название: Encouraging Participative Consumerism Through Evolutionary Digital Marketing ISBN: 1683180127 ISBN-13(EAN): 9781683180128 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 155230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Technology has changed the buying and selling industry. Research of various consumer patterns can result in an increase of profits of organizations and corporations. Encouraging Participative Consumerism Through Evolutionary Digital Marketing is an authoritative reference source featuring the latest scholarly research on best practices of building relationships with online communities to engage consumers. Including various topics and perspectives such as consumer behavior, social media, and search engine optimization (SEO) this publication is ideally designed for professionals, researchers, and students seeking current research on the application of novel technologies in marketing.
Автор: Ariana Daniela Del Pino Название: Improving University Reputation Through Academic Digital Branding ISBN: 179985325X ISBN-13(EAN): 9781799853251 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 125670.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: As higher education institutions adapt to an increasingly digital world, it is imperative that they adopt technological techniques that allow them to establish a digital presence. Academic e-branding involves managing a university's brand and image to promote and build the reputation of the institution, especially in regards to its student and faculty research and achievements. Without a solid digital presence, higher education institutions may struggle to remain competitive.
Improving University Reputation Through Academic Digital Branding is a critical scholarly publication that explores digital branding and its role in establishing the reputation of academic institutions and programs. Featuring a range of topics including digital visibility, social media, and inclusive education, this book is ideal for higher education boards, brand managers, university and college marketers, researchers, academicians, practitioners, administrators, and students.
Автор: Ariana Daniela Del Pino Название: Improving University Reputation Through Academic Digital Branding ISBN: 1799849309 ISBN-13(EAN): 9781799849308 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 166320.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: As higher education institutions adapt to an increasingly digital world, it is imperative that they adopt technological techniques that allow them to establish a digital presence. Academic e-branding involves managing a university's brand and image to promote and build the reputation of the institution, especially in regards to its student and faculty research and achievements. Without a solid digital presence, higher education institutions may struggle to remain competitive.
Improving University Reputation Through Academic Digital Branding is a critical scholarly publication that explores digital branding and its role in establishing the reputation of academic institutions and programs. Featuring a range of topics including digital visibility, social media, and inclusive education, this book is ideal for higher education boards, brand managers, university and college marketers, researchers, academicians, practitioners, administrators, and students.
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