Managing Customer Experience and Relationships: A Strategic Framework, Rogers Martha, Peppers Don
Старое издание
Автор: Don Peppers, Martha Rogers Название: Managing Customer Experience and Relationships: A Strategic Framework, 3rd edition ISBN: 1119236258 ISBN-13(EAN): 9781119236252 Издательство: Wiley Цена: 89760 T Наличие на складе: Невозможна поставка. Описание: Boost profits, margins, and customer loyalty with more effective CRM strategy Managing Customer Experience and Relationships, Third Edition positions the customer as central to long-term strategy, and provides essential guidance toward optimizing that relationship for the long haul.
Автор: Wirtz Jochen Название: Managing Customer Relationships And Building Loyalty ISBN: 1944659366 ISBN-13(EAN): 9781944659363 Издательство: World Scientific Publishing Рейтинг: Цена: 9450.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Targeting, acquiring, and retaining the "right" customers is at the core of many successful service firms. The objective is to build the relationships and develop loyal customers who will contribute to a growing volume of business with the firm in the future. Managing Customer Relationships and Building Loyalty describes how to acquire and develop desirable, loyal customers within the chosen segments, and the painstaking process to build and maintain their loyalty through well-conceived relationship marketing strategies. This book is the tenth volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.
Автор: Suwelack Thomas, Stegemann Manuel, Ang Feng Xia Название: Creating a Customer Experience-Centric Startup: A Step-by-Step Framework ISBN: 3030924572 ISBN-13(EAN): 9783030924577 Издательство: Springer Рейтинг: Цена: 35390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book explains how startups and brands in general can achieve a high level of customer experience (CX) in today`s dynamic and competitive times.
The Internet of Things, robo investment advisers, wearable fitness devices, remote health care operations . . . business executives in many industries are currently being inundated with a confusingly and exhaustingly broad range of technological developments that enable new business models.
There is, however, a common thread among all of these developments: firms are fundamentally changing how they connect with their customers. Rather than having occasional, episodic interactions--where customers realize they have an unmet need and then look for ways to fill it--firms are striving to be continuously connected to their customers, providing services and products as the needs arise, even before customers become aware of them.
Firms such as Nike, Disney, Progressive Insurance, McGraw-Hill Higher Education, Medtronic, Hewlett-Packard, and Tesco are developing and competing on connected strategies creating superior customer experiences through connectivity while simultaneously driving dramatic improvements in operational efficiencies and reshaping their industries.
Strategy and operations experts Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies across a broad array of industries and show how these strategies work, how they eliminate the trade-off between superior customer experience and low cost, and how companies can formulate, design, and implement them. In showing how to create a connected strategy, the authors reveal the four pathways--respond-to-desire, curated offerings, coaching, and automatic execution--for turning occasional, episodic interactions into continuous relationships. Siggelkow and Terwiesch show you how to:
Reshape the connections between customers, suppliers, and your firm
Create the right revenue model
Make the best technology choices to support your strategy
Integrating rich examples, how-to advice, and tools in the form of "workshop chapters" throughout, this book is the ultimate resource for creating connected relationships with your customers and redefining the connections in your industry.
Название: Developing relationships, personalization, and data herald in marketing 5.0 ISBN: 1668444968 ISBN-13(EAN): 9781668444962 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 239310.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In the era of disruptive innovation in finance and technology, knowledge advancements in various aspects of engineering, management, data science, and cloud computing are highly sought after. This book provides a reference to FinTech, artificial intelligence, blockchain, machine learning, big data, data science, and data mining.
Автор: Amandeep Singh, Jasmine Kaur, Priya Jindal Название: Developing Relationships, Personalization, and Data Herald in Marketing 5.0 ISBN: 1668444976 ISBN-13(EAN): 9781668444979 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 194970.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Compares the advantages and disadvantages of modern marketing over traditional marketing and focuses on identifying how companies and society can be benefited by the technological advancement of marketing. The book covers a wide range of topics, including customer engagement, neuromarketing, and review rating prediction.
Название: Research Anthology on Social Media Advertising and Building Consumer Relationships ISBN: 1668462877 ISBN-13(EAN): 9781668462874 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 2056830.00 T Наличие на складе: Нет в наличии. Описание: Presents best practices and strategies of utilizing social media successfully in various business fields to promote products, build relationships, and maintain relevancy. The book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world.
Автор: Oduro Amoako, Isaac Название: Trust, institutions and managing entrepreneurial relationships in africa ISBN: 3319983946 ISBN-13(EAN): 9783319983943 Издательство: Springer Рейтинг: Цена: 93160.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book highlights the importance of understanding how trust and indigenous African cultural institutions enhance the development of entrepreneurial networks and relationships in Africa. Drawing on institutional theories, the author re-examines the way that entrepreneurial behaviour can be shaped, with a focus on trust, networks and the development of relationships. Analysing a combination of existing literature and empirical data from 50 internationally trading SMEs in Africa, this book reflects the growing interests of entrepreneurs, investors and corporate executives to develop trust and relationships with customers in order to invest and grow. By addressing the need for a greater understanding of how social and cultural institutions in Africa affect the continent’s economy, this book not only offers theoretical frameworks, but also future implications for practice and policy, and will provide essential reading for those studying emerging markets and globalisation, African business, and entrepreneurship more generally.
Автор: Isabella Villani Название: Transform Customer Experience: How to achieve customer success and create exceptional CX ISBN: 073036836X ISBN-13(EAN): 9780730368366 Издательство: Wiley Рейтинг: Цена: 16370.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In this groundbreaking book, the particular importance of optimising the so-called "soft power" of construction organisations, is addressed. Things like organisational culture, responsible corporate behaviour, and building trust-based relationships with other stake-holders are seen as facets of a broader organisational capability, and the advantages of this strength are also explored.
Название: Customer experience 2 ISBN: 1912774658 ISBN-13(EAN): 9781912774654 Издательство: Неизвестно Рейтинг: Цена: 24740.00 T Наличие на складе: Нет в наличии. Описание: 24 international CX professionals share their current best-thinking, strategies and insights for achieving impact and visibility using world-class, best-practice CX principles.
Автор: Lafreniere, Daniel Название: Delivering fantastic customer experience ISBN: 0367347989 ISBN-13(EAN): 9780367347987 Издательство: Taylor&Francis Рейтинг: Цена: 63280.00 T Наличие на складе: Невозможна поставка. Описание: This book is for anyone who works serving customers in a B2C company or other businesses in a B2B environment. Everyone has an important role to play in creating a good customer experience, whether it be managers, associates, sales reps, marketing professionals, web strategists, accountants, customer service reps, delivery people or installers.
Автор: Lafreniere, Daniel Название: Delivering fantastic customer experience ISBN: 0367346036 ISBN-13(EAN): 9780367346034 Издательство: Taylor&Francis Рейтинг: Цена: 22450.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book is for anyone who works serving customers in a B2C company or other businesses in a B2B environment. Everyone has an important role to play in creating a good customer experience, whether it be managers, associates, sales reps, marketing professionals, web strategists, accountants, customer service reps, delivery people or installers.
