Managing Customer Relationships And Building Loyalty, Wirtz Jochen
Автор: Grigsby Mike Название: Advanced Customer Analytics: Targeting, Valuing and Loyalty Techniques ISBN: 0749477156 ISBN-13(EAN): 9780749477158 Издательство: Неизвестно Рейтинг: Цена: 62520.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Resolve data-heavy retail marketing questions through key analytic steps, with expert guidance in a direct and conceptual style.
Автор: Cundari Aldo Название: Customer-Centric Marketing: Building Relationships and Creating Advocates in the Age of the Consumer ISBN: 1119092892 ISBN-13(EAN): 9781119092896 Издательство: Wiley Рейтинг: Цена: 20050.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer.
Автор: Koen W. De Bock Название: Advanced Database Marketing: Innovative Methodologies and Applications for Managing Customer Relationships ISBN: 1409444619 ISBN-13(EAN): 9781409444619 Издательство: Taylor&Francis Рейтинг: Цена: 137810.00 T Наличие на складе: Невозможна поставка. Описание: While the definition of database marketing hasn`t changed, its meaning has become more vivid, versatile and exciting than ever before. Advanced Database Marketing provides a state-of-the-art guide to the methods and applications that define this new era in database marketing, including advances in areas such as text mining, recommendation systems.
Автор: Brown Название: The Customer Culture Imperative: A Leader`S Guide To Building A Customer-Centric Culture That Drives Superior Performance ISBN: 0071821147 ISBN-13(EAN): 9780071821148 Издательство: McGraw-Hill Рейтинг: Цена: 36590.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Drawing insights from more than 100 businesses to identify seven key factors, this book reveals the key disciplines of customer culture that consistently predict enhanced, sustainable business results. It gives you the tools to inspire everyone in the company to embrace a customer-centric culture.
Автор: Daffy Chris Название: Creating Customer Loyalty: Using Customer Experience Management to Deliver Lasting Client Loyalty ISBN: 0749484306 ISBN-13(EAN): 9780749484309 Издательство: Неизвестно Рейтинг: Цена: 45590.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Develop the skills to design and implement a sustainable customer loyalty improvement programme in your organization and be rewarded with increased market share, improved sales and enhanced profitability.
Автор: J. Lynch Название: Customer Loyalty and Success ISBN: 0333639103 ISBN-13(EAN): 9780333639108 Издательство: Springer Рейтинг: Цена: 149060.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This new book focusses upon customer care in relation to Human Resource Management issues and strategic planning. It addresses the objective of customer loyalty and retention in relation to business success and shows how this can integrate a company`s strategy with regard to Marketing, Human Resource Management, Quality and Management of Change.
Автор: Houcine Akrout, Karine Raies, Arch G. Woodside Название: New Insights on Trust in Business-to-Business Relationships: A Multi-Perspective Approach ISBN: 1838670637 ISBN-13(EAN): 9781838670634 Издательство: Emerald Рейтинг: Цена: 101630.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: New Insights on Trust in Business-to-Business Relationships provides readers with advanced original insights on trust antecedents, processes and consequences within the B2B marketing context and offers practical tools alongside suggestions for future research.
GASTRONOMIC MARKETING explains the theories and methods for creating and delivering the most memorable food and drink events and campaigns to promote your business and brand.
This book contains tips, guidance and advice from the UK's leading Gastronomic Marketing consultancy on how to ensure your events or gastronomic gifting campaigns provide the best return on investment.
What you will learn from Gastronomic Marketing:
Why companies host events in the first place
How to create and deliver faultless client events
How to create meaningful staff parties
Top tips on event creation and management
How to plan and deliver a unique gifting campaign
Автор: Simon Weiler Название: Dynamics of Cross-Border Flow-Performance Relationships ISBN: 3658081538 ISBN-13(EAN): 9783658081539 Издательство: Springer Рейтинг: Цена: 52240.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Status-Quo of flow-performance research.- Properties of the European mutual fund industry.- Outperformance and performance persistence.- Empiric evidence: Flow-performance characteristics for European equity (UCITS) funds.
Казахстан, 010000 г. Астана, проспект Туран 43/5, НП2 (офис 2) ТОО "Логобук" Тел:+7 707 857-29-98 ,+7(7172) 65-23-70 www.logobook.kz
