Branded Content: The Fateful Merging of Media and Marketing, Hardy Jonathan
Автор: Axel Zerdick; Klaus Schrape; Jean-Claude Burgelman Название: E-Merging Media ISBN: 3642062105 ISBN-13(EAN): 9783642062100 Издательство: Springer Рейтинг: Цена: 135090.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Examines the long-term developments for communication systems and the media industryShows the structural changes of the media economyAuthors are international renowned experts in the field
Автор: Wingard Jennifer Название: Branded Bodies, Rhetoric, and the Neoliberal Nation-State ISBN: 1498511791 ISBN-13(EAN): 9781498511797 Издательство: Bloomsbury Рейтинг: Цена: 43560.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Branded Bodies, Rhetoric, and the Neoliberal Nation-State, by Dr. Jennifer Wingard, explores how neoliberal economics has affected the rhetoric of the media and politics, and how in very direct, material ways it harms the bodies of some of the United States` most vulnerable occupants. Wingard explains how the state uses certain bodies that will never be accepted as citizens as an underclass in service of capital, and explores how those underclassed "bodies" are identified through branding. By showing how brands are assembled to create affective threats, this book articulates how dangerous the branding of bodies has become and offers rhetorical strategies that can repair the damage to bodies caused by political branding.
Автор: Ingeborg Bloem and Klaus Kempenaars Название: Branded Protest ISBN: 9063695411 ISBN-13(EAN): 9789063695415 Издательство: Laurence King Рейтинг: Цена: 28330.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Branded Protest takes closer look at the arbitrary - odd - relationship between "branding" and "protest". It researches the power of branding and its influence on current protest movements, giving examples of unique branding efforts that support protest. In today's world, we find that visual stimulation generally holds the key to success of a message. To streamline the process, branding is becoming an essential part of the communication channel. The success of the protest actions are increased by good branding. This book is a reference tool which will reflect on current protest developments in context with historic relevant protest movements. To show the differences and the common goal, the focus on the different branding tools of each individual protest is divided into main branding tool directions. For students, educational professionals, brand and graphic design professionals, and a design interested audience.
Автор: Moriuchi Emi Название: Social Media Marketing, Second Edition: Strategies in Utilizing Consumer-Generated Content ISBN: 1948976781 ISBN-13(EAN): 9781948976787 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 22570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Faced with constant changes in consumer behavior, marketers are seeking various tools to promote and market their brands. Among those tools, the most impactful is consumer-generated content (CGC). CGC is viewed as a consumer vote of confidence, which is a form of social proof. CGC allows consumers to be involved with the company's marketing strategy. Brands and companies have enabled consumers to be producers of original content, co-creators for an existing brand, and curators for trending ideas in the consumer market.The author explains why it is even more important today that brands need consumer voices to advocate their brands. In this lively and practical book, she uses theories to explain consumer psychology and offers practical examples of which social media platforms are conducive to CGC and why. In addition, she explains how consumers use CGC in different countries, the importance of influencer marketing, and ultimately teaches the strategy of using CGC effectively.
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Автор: Hardy Jonathan Название: Branded Content: The Fateful Merging of Media and Marketing ISBN: 113819042X ISBN-13(EAN): 9781138190429 Издательство: Taylor&Francis Рейтинг: Цена: 38780.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands` own media, native advertising and the integration of branded content across film, television, journalism and publishing, online, mobile and social media.
Автор: Yoon, Hyunsun (Catherine) Название: Branded Entertainment in South Korea ISBN: 0367205319 ISBN-13(EAN): 9780367205317 Издательство: Taylor&Francis Рейтинг: Цена: 57150.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea.
Автор: Gian Mario Borney, Stefania Saviolo Название: The Branded Supply Chain: A New Perspective on Value Creation in Branding ISBN: 8831322206 ISBN-13(EAN): 9788831322201 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 37890.00 T Наличие на складе: Невозможна поставка. Описание: The topic of this book is new and innovative, as it merges two different and usually separated domains - the brand and the supply chain. Why is it relevant to propose a new perspective merging these two domains? Brands are evolving from cultural symbols to educators, influencers and agents of social change. In this evolution, their supply chains are increasingly under scrutiny from a variety of external stakeholders seeking information that includes, and frequently exceeds, what the companies are legally obliged to disclose and communicate. The book presents an original paradigm emerging from the combination of academic literature and business insights according to which, in the new scenario, the supply chain should be considered as an extension of the brand, and a unique content to story-tell. Brands should develop new and broader narratives, ones which are fully plugged into their purpose, emotional but fact-based, and addressing all stakeholders. Different authors have teamed up to propose a roadmap to improve the organizational culture towards sustainable branding with the support of insights from leading companies in luxury, fashion, beauty and food.
Автор: Dagnino Название: Branded Entertainment and Cinema ISBN: 0815348525 ISBN-13(EAN): 9780815348528 Издательство: Taylor&Francis Рейтинг: Цена: 63280.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Branded Entertainment and Cinema addresses the increasing integration between media and advertising contents, specifically examining the case of brand/film integration in Italy.
Автор: Wingard Jennifer Название: Branded Bodies, Rhetoric, and the Neoliberal Nation-State ISBN: 0739180207 ISBN-13(EAN): 9780739180204 Издательство: Bloomsbury Рейтинг: Цена: 91080.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This collection of writings by prominent politicians, authors, and activists of the Progressive Era explores Progressivism`s role in the development of American political thought. Pestritto and Atto provide insight into each figure`s influence on Progressive Era American politics by introducing each entry with the context within which the author of a given selection is writing.
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