Moriuchi Emi Social Media Marketing, Second Edition: Strategies in Utilizing Consumer-Generated Content 9781948976787

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Автор: Moriuchi Emi
Название: Social Media Marketing, Second Edition: Strategies in Utilizing Consumer-Generated Content
ISBN: 9781948976787
Издательство: Mare Nostrum (Eurospan)
Классификация:

Поведенческая экономика

Принятие управленческих решений

ISBN-10: 1948976781
Обложка/Формат: Paperback
Страницы: 168
Вес: 0.23 кг.
Дата издания: 04.04.2019
Язык: English
Издание: 2 revised edition
Размер: 152 x 229 x 11
Подзаголовок: Strategies in utilizing consumer-generated content
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Поставляется из: Англии
Описание: Faced with constant changes in consumer behavior, marketers are seeking various tools to promote and market their brands. Among those tools, the most impactful is consumer-generated content (CGC). CGC is viewed as a consumer vote of confidence, which is a form of social proof. CGC allows consumers to be involved with the companys marketing strategy. Brands and companies have enabled consumers to be producers of original content, co-creators for an existing brand, and curators for trending ideas in the consumer market.The author explains why it is even more important today that brands need consumer voices to advocate their brands. In this lively and practical book, she uses theories to explain consumer psychology and offers practical examples of which social media platforms are conducive to CGC and why. In addition, she explains how consumers use CGC in different countries, the importance of influencer marketing, and ultimately teaches the strategy of using CGC effectively.
Дополнительное описание: E-commerce: business aspects|Behavioural economics|Health, illness and addiction: social aspects

Social Media Marketing, Second Edition: Strategies in Utilizing Consumer-Generated Content, Moriuchi Emi