The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information
In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.
An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising
The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:
Incorporate the new rules that will keep you ahead of the digital marketing curve
Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
Use web-based communication technologies to their fullest potential
Gain valuable insights through compelling case studies and real-world examples
Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat
The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Автор: Gamble Stephen Название: Visual Content Marketing: Leveraging Infographics, Video, and Interactive Media to Attract and Engage Customers ISBN: 1119157439 ISBN-13(EAN): 9781119157434 Издательство: Wiley Рейтинг: Цена: 24280.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Your ticket to generating better results through infographics Visual Content Marketing is a more than just a guide to infographics. Written for business people dealing with complex offerings, this is a hands-on, in-the-trenches guide to leveraging this emerging medium to reach bottomline business goals.
Автор: Hardy Jonathan Название: Branded Content: The Fateful Merging of Media and Marketing ISBN: 1138190411 ISBN-13(EAN): 9781138190412 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands` own media, native advertising and the integration of branded content across film, television, journalism and publishing, online, mobile and social media.
Автор: Gian Mario Borney, Stefania Saviolo Название: The Branded Supply Chain: A New Perspective on Value Creation in Branding ISBN: 8831322206 ISBN-13(EAN): 9788831322201 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 37890.00 T Наличие на складе: Невозможна поставка. Описание: The topic of this book is new and innovative, as it merges two different and usually separated domains - the brand and the supply chain. Why is it relevant to propose a new perspective merging these two domains? Brands are evolving from cultural symbols to educators, influencers and agents of social change. In this evolution, their supply chains are increasingly under scrutiny from a variety of external stakeholders seeking information that includes, and frequently exceeds, what the companies are legally obliged to disclose and communicate. The book presents an original paradigm emerging from the combination of academic literature and business insights according to which, in the new scenario, the supply chain should be considered as an extension of the brand, and a unique content to story-tell. Brands should develop new and broader narratives, ones which are fully plugged into their purpose, emotional but fact-based, and addressing all stakeholders. Different authors have teamed up to propose a roadmap to improve the organizational culture towards sustainable branding with the support of insights from leading companies in luxury, fashion, beauty and food.
Автор: Axel Zerdick; Klaus Schrape; Jean-Claude Burgelman Название: E-Merging Media ISBN: 3642062105 ISBN-13(EAN): 9783642062100 Издательство: Springer Рейтинг: Цена: 135090.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Examines the long-term developments for communication systems and the media industryShows the structural changes of the media economyAuthors are international renowned experts in the field
Автор: Dagnino Название: Branded Entertainment and Cinema ISBN: 0815348525 ISBN-13(EAN): 9780815348528 Издательство: Taylor&Francis Рейтинг: Цена: 63280.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Branded Entertainment and Cinema addresses the increasing integration between media and advertising contents, specifically examining the case of brand/film integration in Italy.
Автор: Yoon, Hyunsun (Catherine) Название: Branded Entertainment in South Korea ISBN: 0367205319 ISBN-13(EAN): 9780367205317 Издательство: Taylor&Francis Рейтинг: Цена: 57150.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea.
Автор: Wingard Jennifer Название: Branded Bodies, Rhetoric, and the Neoliberal Nation-State ISBN: 0739180207 ISBN-13(EAN): 9780739180204 Издательство: Bloomsbury Рейтинг: Цена: 91080.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This collection of writings by prominent politicians, authors, and activists of the Progressive Era explores Progressivism`s role in the development of American political thought. Pestritto and Atto provide insight into each figure`s influence on Progressive Era American politics by introducing each entry with the context within which the author of a given selection is writing.
Автор: Wingard Jennifer Название: Branded Bodies, Rhetoric, and the Neoliberal Nation-State ISBN: 1498511791 ISBN-13(EAN): 9781498511797 Издательство: Bloomsbury Рейтинг: Цена: 43560.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Branded Bodies, Rhetoric, and the Neoliberal Nation-State, by Dr. Jennifer Wingard, explores how neoliberal economics has affected the rhetoric of the media and politics, and how in very direct, material ways it harms the bodies of some of the United States` most vulnerable occupants. Wingard explains how the state uses certain bodies that will never be accepted as citizens as an underclass in service of capital, and explores how those underclassed "bodies" are identified through branding. By showing how brands are assembled to create affective threats, this book articulates how dangerous the branding of bodies has become and offers rhetorical strategies that can repair the damage to bodies caused by political branding.
Автор: Ingeborg Bloem and Klaus Kempenaars Название: Branded Protest ISBN: 9063695411 ISBN-13(EAN): 9789063695415 Издательство: Laurence King Рейтинг: Цена: 28330.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Branded Protest takes closer look at the arbitrary - odd - relationship between "branding" and "protest". It researches the power of branding and its influence on current protest movements, giving examples of unique branding efforts that support protest. In today's world, we find that visual stimulation generally holds the key to success of a message. To streamline the process, branding is becoming an essential part of the communication channel. The success of the protest actions are increased by good branding. This book is a reference tool which will reflect on current protest developments in context with historic relevant protest movements. To show the differences and the common goal, the focus on the different branding tools of each individual protest is divided into main branding tool directions. For students, educational professionals, brand and graphic design professionals, and a design interested audience.
Автор: Tungate Mark Название: Branded Beauty ISBN: 0749461810 ISBN-13(EAN): 9780749461812 Издательство: Kogan Page Рейтинг: Цена: 24280.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Journey through the history and evolution of the multi-billion dollar global beauty industry and understand the marketing strategies used by those who create and sell the most successful beauty products.
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