The Oxford Handbook of Music and Advertising, Deaville James, Tan Siu-Lan, Rodman Ron
Автор: Byrne David Название: How Music Works ISBN: 0857862529 ISBN-13(EAN): 9780857862525 Издательство: Canongate Рейтинг: Цена: 18800.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: David Byrne`s internationally bestselling magnum opus on the subject of music
Автор: Helen Katz Название: The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying ISBN: 1138352632 ISBN-13(EAN): 9781138352636 Издательство: Taylor&Francis Рейтинг: Цена: 127600.00 T Наличие на складе: Невозможна поставка. Описание: The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations, this seventh edition includes updated statistics and coverage of social media, automation, and the digitization of media.
Автор: Helen Katz Название: The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying ISBN: 1138352640 ISBN-13(EAN): 9781138352643 Издательство: Taylor&Francis Рейтинг: Цена: 48990.00 T Наличие на складе: Невозможна поставка. Описание: This seventh edition of The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, it includes updated statistics and coverage of social media, automation, and the continuing digitization of media. It covers over-the-top television, programmatic TV, digital advertising, and the automation of buying across all media. Author Helen Katz provides a continued focus on how planning and buying tie back to the strategic aims of the brand and the client, keeping practitioners and students up to date with current industry examples and practices. This book continues to be essential reading forstudents in advertising, media planning, communication and marketing courses andprofessionals pursuing a career in media planning, buying and research. The companion website to the book includes resources for both students and instructors. Students have access to flashcards to test themselves on main concepts, a list of key media associations, and template flowchart and formulas. Instructors can find lecture slides and sample test questions to assist in their course preparation.
Автор: Sergei A. Samoilenko, Martijn Icks, Jennifer Keoha Название: Routledge Handbook of Character Assassination and Reputation Management ISBN: 1138556580 ISBN-13(EAN): 9781138556584 Издательство: Taylor&Francis Рейтинг: Цена: 224570.00 T Наличие на складе: Невозможна поставка. Описание: The Routledge Handbook of Character Assassination and Reputation Management offers the first comprehensive examination of character assassination. This lively volume offers a framework and cases to help understand, critically analyze, and effectively defend against such attacks.
Название: Routledge Handbook of Political Advertising ISBN: 0367872676 ISBN-13(EAN): 9780367872670 Издательство: Taylor&Francis Рейтинг: Цена: 46950.00 T Наличие на складе: Невозможна поставка. Описание: This Handbook provides the most comprehensive overview of the role of electoral advertising on TV and the new forms of advertising on the Internet and social network sites in countries from all parts of the world currently available. Thematic chapters summarize research on crosscutting issues including, political and electoral
Автор: Thaut Michael H., Hoemberg Volker Название: Handbook of Neurologic Music Therapy ISBN: 0198792611 ISBN-13(EAN): 9780198792611 Издательство: Oxford Academ Рейтинг: Цена: 49090.00 T Наличие на складе: Невозможна поставка. Описание: A landmark text presenting a new and revolutionary model of music in rehabilitation, therapy and medicine that is scientifically validated and clinically tested. Each of the 20 clinical techniques is described in detail with specific exercises, richly illustrated and with background information regarding research and clinical diagnoses.
Автор: Graakjaer, Nicolai (aalborg University, Denmark) Название: Analyzing music in advertising ISBN: 1138616818 ISBN-13(EAN): 9781138616813 Издательство: Taylor&Francis Рейтинг: Цена: 46950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music ‘outside’ the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakj?r sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.
Автор: Graakjaer Название: Analyzing Music in Advertising ISBN: 1138781088 ISBN-13(EAN): 9781138781085 Издательство: Taylor&Francis Рейтинг: Цена: 178640.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music 'outside' the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakj r sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.
Автор: Holbrook Название: Music, Movies, Meanings, and Markets ISBN: 1138203009 ISBN-13(EAN): 9781138203006 Издательство: Taylor&Francis Рейтинг: Цена: 57150.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Music, Movies, Meanings, and Markets focuses on macromarketing-related aspects of film music in general and on the cinemusical role of ambi-diegetic jazz in particular. The book examines other work on music in motion pictures which has dealt primarily with the traditional distinction between nondiegetic film music (background music that comes from off-screen and is not audible to the film's characters, to further the dramatic development of plot, character, or other themes) and diegetic music (source music produced on-screen and/or that is audible to the film's characters, adding to the realism of the mise-en-sc ne without contributing much to other dramatic meanings). This book defines, describes, and illustrates another hitherto-neglected type of film music -ambi-diegetic film music, which appears on-screen but which contributes to the dramatic development of plot, character, and other themes.
Consistent with an interest in macromarketing, such ambi-diegetic film music serves as a kind of product placement (suitable for commercialization via the cross-promotion of soundtrack albums, for example) and plays a role in product design. It also provides one type of symbolic consumer behavior that indicates choices made by film characters when playing-singing-listening-or-dancing in ways that reveal their personalities or convey other cinemusical meanings. Morris Holbrook argues that ambi-diegetic film music sheds light on various social issues -such as the age-old tension between art and entertainment as it applies to the contrast between creative integrity and commercialization. Music, Movies, Meanings, and Markets explores the ways in which ambi-diegetic jazz contributes to the development of dramatic meanings in various films, many of which address the art-versus-commerce theme as a central concern.
Since the collapse of the Soviet Union, nation building and identity construction in the post-socialist region have been the subject of extensive academic research. The majority of these studies have taken a 'top-down' approach - focusing on the variety of ways in which governments have sought to define the nascent nation states - and in the process have often oversimplified the complex and overlapping processes at play across the region. Drawing on research on the Balkans, Central Asia, the Caucasus and Eastern Europe, this book focuses instead on the role of non-traditional, non-politicised and non-elite actors in the construction of identity. Across topics as diverse as school textbooks, turbofolk and home decoration, contributors - each an academic with extensive on-the-ground experience - identify and analyse the ways that individuals living across the post-socialist region redefine identity on a daily basis, often by manipulating and adapting state policy.In the process, Nation Building in the Post-Socialist Region demonstrates the necessity of holistic, trans-national and inter-disciplinary approaches to national identity construction rather than studies limited to a single-state territory. This is important reading for all scholars and policymakers working on the post-socialist region.
Автор: Olga Szmidt, Katarzyna Trzeciak Название: Face in Trouble – From Physiognomics to Facebook ISBN: 3631676239 ISBN-13(EAN): 9783631676233 Издательство: Peter Lang Рейтинг: Цена: 52900.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
This book analyzes unobvious relations between historical definitions of the face and its contemporary usage in popular culture and social media, like Facebook or Instagram. Bringing together a wide range of methodologies, it includes essays from manifold disciplines of the humanities such as philosophy, literary and art criticism, media and television studies, game studies, sociology and anthropology. The authors focus on both metaphorical and material meanings of the face. They grapple with crucial questions about modernity, modern and postmodern subjectivity, as well as with origins of certain linguistic terms and popular, colloquial phrases based on the concept of the face.
Автор: Love Joanna K. Название: Soda Goes Pop: Pepsi-Cola Advertising and Popular Music ISBN: 0472054023 ISBN-13(EAN): 9780472054022 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 36030.00 T Наличие на складе: Невозможна поставка. Описание: How and why have pop music aesthetics been co-opted to benefit corporate branding? What effect have Pepsi`s music marketing practices in particular had on other brands, the advertising industry, and popular music itself? Soda Goes Pop investigates these and other questions around the relationships between popular music and advertising.
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