Soda Goes Pop: Pepsi-Cola Advertising and Popular Music, Love Joanna K.
Автор: Matt Stahl Название: Unfree Masters: Popular Music and the Politics of Work ISBN: 0822353288 ISBN-13(EAN): 9780822353287 Издательство: Wiley EDC Рейтинг: Цена: 101810.00 T Наличие на складе: Невозможна поставка. Описание:
The widespread perception of singers and musicians as free individuals doing enjoyable and fulfilling work obscures the realities of their occupation. In Unfree Masters Matt Stahl examines recording artists' labor in the music industry as a form of creative work. He begins by considering the television show American Idol and the 2004 rockumentary Dig!, tracing the ways that popular music making is narrativized in contemporary America and showing how such narratives highlight musicians' negotiations of the limits of freedom and autonomy in creative cultural-industrial work. Turning to struggles between recording artists and record companies over laws that govern their working and contractual relationships, he reveals further tensions and contradictions in this form of work. Stahl argues that media narratives of music making, as well as contract and copyright disputes between musicians and music industry executives, contribute to American socioeconomic discourse and expose a foundational tension between democratic principles of individual autonomy and responsibility and the power of employers to control labor and appropriate its products. Stahl asserts that the labor issues that he discloses in music can stimulate insights about the political-economic and imaginative challenges currently facing working people of all kinds.
Автор: Di Cola Joseph M., Stone David Название: Chicago`s 1893 World`s Fair ISBN: 1531664059 ISBN-13(EAN): 9781531664053 Издательство: Неизвестно Рейтинг: Цена: 29420.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Joanna K. Love Название: Soda Goes Pop: Pepsi-Cola Advertising and Popular Music ISBN: 0472074024 ISBN-13(EAN): 9780472074020 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 76690.00 T Наличие на складе: Нет в наличии. Описание: How and why have pop music aesthetics been co-opted to benefit corporate branding? What effect have Pepsi`s music marketing practices in particular had on other brands, the advertising industry, and popular music itself? Soda Goes Pop investigates these and other questions around the relationships between popular music and advertising.
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