Автор: Helen Katz Название: The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying ISBN: 1138352632 ISBN-13(EAN): 9781138352636 Издательство: Taylor&Francis Рейтинг: Цена: 127600.00 T Наличие на складе: Невозможна поставка. Описание: The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations, this seventh edition includes updated statistics and coverage of social media, automation, and the digitization of media.
Автор: Sergei A. Samoilenko, Martijn Icks, Jennifer Keoha Название: Routledge Handbook of Character Assassination and Reputation Management ISBN: 1138556580 ISBN-13(EAN): 9781138556584 Издательство: Taylor&Francis Рейтинг: Цена: 224570.00 T Наличие на складе: Невозможна поставка. Описание: The Routledge Handbook of Character Assassination and Reputation Management offers the first comprehensive examination of character assassination. This lively volume offers a framework and cases to help understand, critically analyze, and effectively defend against such attacks.
Название: The Routledge Handbook of Critical Public Relations ISBN: 0415727332 ISBN-13(EAN): 9780415727334 Издательство: Taylor&Francis Рейтинг: Цена: 234790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication. The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference forpublic relationsresearchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.
Автор: Shaver Mary Название: Global Advertising Regulation Handbook ISBN: 0765629690 ISBN-13(EAN): 9780765629692 Издательство: Taylor&Francis Рейтинг: Цена: 63280.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book is designed to fill this need for students and professionals. The book takes a thorough and critical view of the process in 21 countries, representing four continents of developed countries. An important feature of this handbook is the consistent, carefully plotted format of each chapter, facilitating easy access to key information.
Автор: Arzheimer K et al Название: The SAGE Handbook of Electoral Behaviour ISBN: 1473913152 ISBN-13(EAN): 9781473913158 Издательство: Sage Publications Рейтинг: Цена: 295680.00 T Наличие на складе: Невозможна поставка. Описание: The Handbook of Electoral Behaviour is an authoritative and wide ranging survey of this dynamic field, drawing together a team of the world`s leading scholars to provide a state-of-the-art review that sets the agenda for future study.
Автор: Helen Katz Название: The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying ISBN: 1138352640 ISBN-13(EAN): 9781138352643 Издательство: Taylor&Francis Рейтинг: Цена: 48990.00 T Наличие на складе: Невозможна поставка. Описание: This seventh edition of The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, it includes updated statistics and coverage of social media, automation, and the continuing digitization of media. It covers over-the-top television, programmatic TV, digital advertising, and the automation of buying across all media. Author Helen Katz provides a continued focus on how planning and buying tie back to the strategic aims of the brand and the client, keeping practitioners and students up to date with current industry examples and practices. This book continues to be essential reading forstudents in advertising, media planning, communication and marketing courses andprofessionals pursuing a career in media planning, buying and research. The companion website to the book includes resources for both students and instructors. Students have access to flashcards to test themselves on main concepts, a list of key media associations, and template flowchart and formulas. Instructors can find lecture slides and sample test questions to assist in their course preparation.
Автор: Mary Alice Shaver, Soontae An Название: The Global Advertising Regulation Handbook ISBN: 0765629682 ISBN-13(EAN): 9780765629685 Издательство: Taylor&Francis Рейтинг: Цена: 209270.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book is designed to fill this need for students and professionals. The book takes a thorough and critical view of the process in 21 countries, representing four continents of developed countries. An important feature of this handbook is the consistent, carefully plotted format of each chapter, facilitating easy access to key information.
Автор: Elif Esiyok Название: Handbook of Research on New Media Applications in Public Relations and Advertising ISBN: 1799832015 ISBN-13(EAN): 9781799832010 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 237470.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today's consumers have more awareness and diversified ways to obtain knowledge, and through new media, they can provide feedback. An understanding of how to utilize new media to promote and sustain the reputation of an organization is vital for its continued success.
The Handbook of Research on New Media Applications in Public Relations and Advertising is a pivotal reference source that provides vital research on the application of new media tools for running successful public relations and advertising campaigns. While highlighting topics such as digital advertising, online behavior, and social networking, this book is ideally designed for public relations officers, advertisers, marketers, brand managers, communication directors, social media managers, IT consultants, researchers, academicians, students, and industry practitioners.
Автор: Deaville James, Tan Siu-Lan, Rodman Ron Название: The Oxford Handbook of Music and Advertising ISBN: 0190691247 ISBN-13(EAN): 9780190691240 Издательство: Oxford Academ Рейтинг: Цена: 334890.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This Handbook explains how music contributes to the advertising that the public encounters on a daily basis. Chapters examine how the soundtracks of promotional messages originate, how we might interpret the meanings behind the music, and how commercial messages influence us through music.
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