Soda Goes Pop: Pepsi-Cola Advertising and Popular Music, Joanna K. Love
Автор: Allen Frederick Название: Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World ISBN: 1504019857 ISBN-13(EAN): 9781504019859 Издательство: Неизвестно Цена: 22980.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: "The inside story of how Coca-Cola became the best-known brand in the world"--Cover.
Автор: Ciafone Amanda Название: Counter-Cola: A Multinational History of the Global Corporation ISBN: 0520299027 ISBN-13(EAN): 9780520299023 Издательство: Wiley Рейтинг: Цена: 26400.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Counter-Cola charts the history of one of the world's most influential and widely known corporations, The Coca-Cola Company. Over the past 130 years, the corporation has sought to make its products, brands, and business central to daily life in over 200 countries. Amanda Ciafone uses this example of global capitalism to reveal the pursuit of corporate power within the key economic transformations--liberal, developmentalist, neoliberal--of the twentieth and twenty-first centuries.
Coca-Cola's success has not gone uncontested. People throughout the world have redeployed the corporation, its commodities, and brand images to challenge the injustices of daily life under capitalism. As Ciafone shows, assertions of national economic interests, critiques of cultural homogenization, fights for workers' rights, movements for environmental justice, and debates over public health have obliged the corporation to justify itself in terms of the common good, demonstrating capitalism's imperative to either assimilate critiques or reveal its limits.
Автор: Di Cola Joseph M., Stone David Название: Chicago`s 1893 World`s Fair ISBN: 1531664059 ISBN-13(EAN): 9781531664053 Издательство: Неизвестно Рейтинг: Цена: 29420.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Ciafone Amanda Название: Counter-Cola: A Multinational History of the Global Corporation ISBN: 0520299019 ISBN-13(EAN): 9780520299016 Издательство: Wiley Рейтинг: Цена: 84480.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Counter-Cola charts the history of one of the world's most influential and widely known corporations, The Coca-Cola Company. Over the past 130 years, the corporation has sought to make its products, brands, and business central to daily life in over 200 countries. Amanda Ciafone uses this example of global capitalism to reveal the pursuit of corporate power within the key economic transformations--liberal, developmentalist, neoliberal--of the twentieth and twenty-first centuries.
Coca-Cola's success has not gone uncontested. People throughout the world have redeployed the corporation, its commodities, and brand images to challenge the injustices of daily life under capitalism. As Ciafone shows, assertions of national economic interests, critiques of cultural homogenization, fights for workers' rights, movements for environmental justice, and debates over public health have obliged the corporation to justify itself in terms of the common good, demonstrating capitalism's imperative to either assimilate critiques or reveal its limits.
Автор: Love Joanna K. Название: Soda Goes Pop: Pepsi-Cola Advertising and Popular Music ISBN: 0472054023 ISBN-13(EAN): 9780472054022 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 36030.00 T Наличие на складе: Невозможна поставка. Описание: How and why have pop music aesthetics been co-opted to benefit corporate branding? What effect have Pepsi`s music marketing practices in particular had on other brands, the advertising industry, and popular music itself? Soda Goes Pop investigates these and other questions around the relationships between popular music and advertising.
Автор: Matt Stahl Название: Unfree Masters: Popular Music and the Politics of Work ISBN: 0822353288 ISBN-13(EAN): 9780822353287 Издательство: Wiley EDC Рейтинг: Цена: 101810.00 T Наличие на складе: Невозможна поставка. Описание:
The widespread perception of singers and musicians as free individuals doing enjoyable and fulfilling work obscures the realities of their occupation. In Unfree Masters Matt Stahl examines recording artists' labor in the music industry as a form of creative work. He begins by considering the television show American Idol and the 2004 rockumentary Dig!, tracing the ways that popular music making is narrativized in contemporary America and showing how such narratives highlight musicians' negotiations of the limits of freedom and autonomy in creative cultural-industrial work. Turning to struggles between recording artists and record companies over laws that govern their working and contractual relationships, he reveals further tensions and contradictions in this form of work. Stahl argues that media narratives of music making, as well as contract and copyright disputes between musicians and music industry executives, contribute to American socioeconomic discourse and expose a foundational tension between democratic principles of individual autonomy and responsibility and the power of employers to control labor and appropriate its products. Stahl asserts that the labor issues that he discloses in music can stimulate insights about the political-economic and imaginative challenges currently facing working people of all kinds.
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