Social Media Marketing and Instagram Marketing: Take Your Business or Personal Brand Instagram Page to the Next Level with these Amazing Content Marke, Branding Michael
Автор: Rowles Daniel Название: Digital Branding ISBN: 0749469951 ISBN-13(EAN): 9780749469955 Издательство: Kogan Page Рейтинг: Цена: 26390.00 T Наличие на складе: Невозможна поставка. Описание: Gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, this book develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns.
Автор: Publications Sandu Название: Win Out: Sports Graphic Design and Branding ISBN: 3943330222 ISBN-13(EAN): 9783943330229 Издательство: Неизвестно Рейтинг: Цена: 41380.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Whether for globally recognized sporting spectacles like the Olympics or the World Cup, or for lesser-known brands and local tournaments, visual language is critical for promoters and organizers to establish an identity, create fan bases, and generate positive influence. WIN OUT: Sports Graphic Design and Branding hand-picks from around the globe more than eighty inspiring incidences of sports design and branding, from the 2020 Tokyo Olympics to Clube, a sports bar in Porto, Portugal, and includes teams, gyms, facilities, and tournaments in a variety of sports. Interviews with select designers and collectors reveal the inspirations and processes in this field and demonstrate how all the things we love about sports--athleticism, excellence, sportsmanship, togetherness, cultural identity--manifest in visual design.
Автор: Heller Steven, Anderson Gail Название: The Logo Design Idea Book: (Logo Beginners Guide, LOGO Design Basics, Visual Branding Book) ISBN: 1786274124 ISBN-13(EAN): 9781786274120 Издательство: Laurence King Рейтинг: Цена: 15170.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The Logo Design Idea Book is an accessible introduction to the key elements of good logo design, including insights into the logos of iconic brands. This guide is an indispensable resource for anyone looking to learn the basic about designing a logo. The book introduces the key elements of good logo design and is perfect for graphic design and branding inspiration. Written by Steven Heller and Gail Anderson, world's leading authorities on design, The Logo Design Idea Book includes 50 logo examples of good ideas in the service of representation, reputation and identification. Arrows, swashes, swooshes, globes, sunbursts and parallel, vertical and horizontal lines, words, letters, shapes and pictures. Logos are the most ubiquitous and essential of all graphic design devices, representing ideas, beliefs and, of course, things. They primarily identify products, businesses and institutions but they are also associated, hopefully in a positive way, with the ethos or philosophy of those entities. Perfect for students, beginners or anyone curious about logo design Chapters include: Give personality to letters Develop a memorable monogram Make a symbol carry the weight Transform from one identity to another Make a mnemonic Illustrate with wit and humor Include secret signs Get more design inspiration from other Idea Books: The Graphic Design Idea Book The Illustration Idea Book The Typography Idea Book
Название: Book of Branding ISBN: 0993540031 ISBN-13(EAN): 9780993540035 Издательство: Неизвестно Рейтинг: Цена: 25070.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: An essential addition to the start-up toolkit, designed for entrepreneurs, founders, graphic designers, brand creators and anyone seeking to decode the complicated world of brand identity. Book of Branding is a creative guide for new businesses, start-ups and individuals, which puts visual identity at the heart of brand strategy.
Название: Visual Appetizer: Branding and Interior Design of Restaurants, Cafйs and Bakeries ISBN: 9887928461 ISBN-13(EAN): 9789887928461 Издательство: NBN International Рейтинг: Цена: 21070.00 T Наличие на складе: Нет в наличии. Описание: Good food could never be perfect without a savory design. A successful visual design is already a great appetizer before you step in a dinning place. Graphic designers could be legitimately acclaimed as chefs that make inedible delicacy. This book showcases restaurants, cafes, coffee houses, bakeries and dessert shops around the world, including their visual identity, interior, tableware, uniform, etc.
Название: Epica Book 32: Creative Communications ISBN: 1350065781 ISBN-13(EAN): 9781350065789 Издательство: Bloomsbury Academic Рейтинг: Цена: 73920.00 T Наличие на складе: Невозможна поставка. Описание:
Epica Book 32 features inspirational work from the 2018 Epica Awards. It showcases outstanding creativity in advertising, design, media, PR and digital communications.
As well as over 1000 colour images, the book includes winning and high-scoring entries, comments from Epica's unique jury of journalists, and behind-the-scenes interviews with Grand Prix winners. Like previous editions of this annual publication, it is a unique source of information and ideas for professionals, young talents - and anyone fascinated by the world of creative communications.
Автор: Van Praet Douglas Название: Unconscious Branding ISBN: 1137278927 ISBN-13(EAN): 9781137278920 Издательство: Macmillan USA/Holtzbrink Рейтинг: Цена: 11640.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't really know. Before marketers develop strategies, they need to recognize that consumers have strategies too ...human strategies, not consumer strategies.
We need to go beyond asking why, and begin to ask how, behavior change occurs. Here, author Douglas Van Praet takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market, advertise, and consume in the modern digital age. Van Praet simplifies the most complex object in the known universe - the human brain - into seven codified actionable steps to behavior change.
These steps are illustrated using real world examples from advertising, marketing, media, and business to consciously unravel what brilliant marketers and ad practitioners have long done intuitively, deconstructing the real story behind some of the greatest marketing and business successes in recent history, such as Nike's "Just Do It" campaign; "Got Milk?"; Wendy's "Where's the Beef?"; and the infamous Volkswagen "Punch Buggy" launch as well as their beloved "The Force" (Mini Darth Vader) Super Bowl commercial.
Автор: SendPoints Название: Bon Appetit: Complete Branding for Restaurants, Cafes and Bakeries ISBN: 988147034X ISBN-13(EAN): 9789881470348 Издательство: Неизвестно Рейтинг: Цена: 45930.00 T Наличие на складе: Невозможна поставка. Описание: Good food could never be perfect without a savory design. A successful visual design is already a great appetizer before you step in a dinning room. This book features a selection of beautiful and comprehensive branding case studies for restaurants, caf s, bakeries and dessert shops, including visual identity design and interior decoration. Includes the restaurant locations to allow readers to experience the design and food in person.
Автор: Sterling Cynthia Название: Branding: Distilled ISBN: 0991043677 ISBN-13(EAN): 9780991043675 Издательство: Неизвестно Рейтинг: Цена: 25750.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Gestalten Название: First Things First!: New Branding and Design for New Businesses ISBN: 3899556712 ISBN-13(EAN): 9783899556711 Издательство: Gestalten Рейтинг: Цена: 55170.00 T Наличие на складе: Нет в наличии. Описание: Creative outsiders and first-time founders are redefining what used to be called corporate design in a more holistic and playful way. A breath of fresh air from a new breed. Striking corporate design is a must-have for any new business. For the outsiders and first-timers entering the market, corporate design is not an add-on, it is part of the soul of the business itself. And it demands fresh ideas unfettered by standard approaches. This book presents real examples from shop owners and mechanics, dentists and organic farmers --businesses discovering corporate design for the first time --as well as from traditionally creative companies like marketing agencies or restaurants, and hotels. With profiles and photographs it explores their novel approaches to corporate design.
Автор: Wang Shaoqiang Название: Fiesta: The Branding and Identity for Festivals ISBN: 8416851360 ISBN-13(EAN): 9788416851362 Издательство: Неизвестно Рейтинг: Цена: 55130.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Fiesta: The Branding and Identity for Festivals is a compilation of remarkable branding designs and campaigns for a variety of renowned festivals from around the world.
"Archetypes in Branding: A Toolkit for Creatives and Strategists" offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to:
Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers.
Forge relationships with the myriad stakeholders that affect your business.
Empower your team to access their creativity and innovate with integrity.
Readers will use this tool over and over again to inform and enliven brand strategy, and to create resonant and authentic communications. For more information visit www.archetypesinbranding.com.
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