Book of Branding, 

Автор: Rowles Daniel
Название: Digital Branding
ISBN: 0749469951 ISBN-13(EAN): 9780749469955
Издательство: Kogan Page
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Цена: 18470.00 T
Наличие на складе: Есть
Описание: Gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, this book develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns.

Автор: Wheeler Alina
Название: Designing Brand Identity: An Essential Guide for the Whole Branding Team
ISBN: 1118980824 ISBN-13(EAN): 9781118980828
Издательство: Wiley
Рейтинг:
Цена: 44300.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The bestselling guide to branding, updated with emerging trends and technologies Designing Brand Identity provides in-depth guidance for the entire branding team, with a universal five-stage process for brand development and implementation.

Автор: Ind Nicholas
Название: Branding Inside Out: Internal Branding in Theory and Practice
ISBN: 074947890X ISBN-13(EAN): 9780749478902
Издательство: TBS/GBS
Рейтинг:
Цена: 43550.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Build a successful brand and create value through achieving the active involvement of your organisation`s people.

Автор: Hakanen Ernest A.
Название: Branding the Teleself: Media Effects Discourse and the Changing Self
ISBN: 0739117343 ISBN-13(EAN): 9780739117347
Издательство: Bloomsbury
Цена: 43560.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: An ongoing topic of debate in our times is how exactly the media affects the public. Hakanen analyzes that debate as it has developed in media effects research in order to reveal the changes from a modern to a postmodern self.

Автор: Mobray, Kaplan
Название: 10ks of personal branding
ISBN: 0595484816 ISBN-13(EAN): 9780595484812
Издательство: Неизвестно
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Цена: 21780.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Causation is asymmetrical in many different ways. Causes precede effects; explanations cite causes not effects. Agents use causes to manipulate their effects; they don`t use effects to manipulate their causes. Effects of a common cause are correlated; causes of a common effect are not. This is a major book for philosophers of science that will also prove insightful to economists and statisticians.

Автор: SendPoints
Название: Bon Appetit: Complete Branding for Restaurants, Cafes and Bakeries
ISBN: 988147034X ISBN-13(EAN): 9789881470348
Издательство: Неизвестно
Рейтинг:
Цена: 45930.00 T
Наличие на складе: Невозможна поставка.
Описание: Good food could never be perfect without a savory design. A successful visual design is already a great appetizer before you step in a dinning room. This book features a selection of beautiful and comprehensive branding case studies for restaurants, caf s, bakeries and dessert shops, including visual identity design and interior decoration. Includes the restaurant locations to allow readers to experience the design and food in person.

Автор: Winters, Arthur A.
Название: Power of Retail Branding, The
ISBN: 1584710780 ISBN-13(EAN): 9781584710783
Издательство: HarperCollins USA
Рейтинг:
Цена: 27830.00 T
Наличие на складе: Нет в наличии.
Описание: Retailers of every format, specialty, department, discount, off-price, e-tail, designer, manufacturer, and shopping mall now know that retail power is brand power. To maintain a unique competitive advantage retail marketers must be proactive in the reinvention of their store-as-a-brand, their store and private brands, and most important, their customer as a brand.

Название: Epica Book 32: Creative Communications
ISBN: 1350065781 ISBN-13(EAN): 9781350065789
Издательство: Bloomsbury Academic
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Цена: 73920.00 T
Наличие на складе: Невозможна поставка.
Описание:

Epica Book 32 features inspirational work from the 2018 Epica Awards. It showcases outstanding creativity in advertising, design, media, PR and digital communications.

As well as over 1000 colour images, the book includes winning and high-scoring entries, comments from Epica's unique jury of journalists, and behind-the-scenes interviews with Grand Prix winners. Like previous editions of this annual publication, it is a unique source of information and ideas for professionals, young talents - and anyone fascinated by the world of creative communications.

Название: Visual Appetizer: Branding and Interior Design of Restaurants, Cafйs and Bakeries
ISBN: 9887928461 ISBN-13(EAN): 9789887928461
Издательство: NBN International
Рейтинг:
Цена: 21070.00 T
Наличие на складе: Нет в наличии.
Описание: Good food could never be perfect without a savory design. A successful visual design is already a great appetizer before you step in a dinning place. Graphic designers could be legitimately acclaimed as chefs that make inedible delicacy. This book showcases restaurants, cafes, coffee houses, bakeries and dessert shops around the world, including their visual identity, interior, tableware, uniform, etc.

Автор: Wang Shaoqiang
Название: Fiesta: The Branding and Identity for Festivals
ISBN: 8416851360 ISBN-13(EAN): 9788416851362
Издательство: Неизвестно
Рейтинг:
Цена: 47120.00 T
Наличие на складе: Есть
Описание: Fiesta: The Branding and Identity for Festivals is a compilation of remarkable branding designs and campaigns for a variety of renowned festivals from around the world.

Автор: Van Praet Douglas
Название: Unconscious Branding
ISBN: 1137278927 ISBN-13(EAN): 9781137278920
Издательство: Holtzbrink(MPS)/MPS
Рейтинг:
Цена: 11640.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't really know. Before marketers develop strategies, they need to recognize that consumers have strategies too ...human strategies, not consumer strategies.

We need to go beyond asking why, and begin to ask how, behavior change occurs. Here, author Douglas Van Praet takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market, advertise, and consume in the modern digital age. Van Praet simplifies the most complex object in the known universe - the human brain - into seven codified actionable steps to behavior change.

These steps are illustrated using real world examples from advertising, marketing, media, and business to consciously unravel what brilliant marketers and ad practitioners have long done intuitively, deconstructing the real story behind some of the greatest marketing and business successes in recent history, such as Nike's "Just Do It" campaign; "Got Milk?"; Wendy's "Where's the Beef?"; and the infamous Volkswagen "Punch Buggy" launch as well as their beloved "The Force" (Mini Darth Vader) Super Bowl commercial.

Автор: Gestalten
Название: First Things First!: New Branding and Design for New Businesses
ISBN: 3899556712 ISBN-13(EAN): 9783899556711
Издательство: Gestalten
Рейтинг:
Цена: 55170.00 T
Наличие на складе: Нет в наличии.
Описание: Creative outsiders and first-time founders are redefining what used to be called corporate design in a more holistic and playful way. A breath of fresh air from a new breed.

Striking corporate design is a must-have for any new business. For the outsiders and first-timers entering the market, corporate design is not an add-on, it is part of the soul of the business itself. And it demands fresh ideas unfettered by standard approaches. This book presents real examples from shop owners and mechanics, dentists and organic farmers --businesses discovering corporate design for the first time --as well as from traditionally creative companies like marketing agencies or restaurants, and hotels. With profiles and photographs it explores their novel approaches to corporate design.