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Unconscious Branding, Van Praet Douglas


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Автор: Van Praet Douglas   (Дуглас ван Прает)
Название:  Unconscious Branding   (Дуглас ван Прает: Бессознательный брендинг)
Издательство: Holtzbrink(MPS)/MPS
Классификация:
ISBN: 1137278927
ISBN-13(EAN): 9781137278920
Обложка/Формат: Paperback
Страницы: 288
Вес: 0.491 кг.
Дата издания: 01.04.2014
Язык: English
Размер: 231 x 155 x 25
Рейтинг:
Поставляется из: США
Описание: For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply cant tell us because they dont really know. Before marketers develop strategies, they need to recognize that consumers have strategies too ...human strategies, not consumer strategies.

We need to go beyond asking why, and begin to ask how, behavior change occurs. Here, author Douglas Van Praet takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market, advertise, and consume in the modern digital age. Van Praet simplifies the most complex object in the known universe - the human brain - into seven codified actionable steps to behavior change.

These steps are illustrated using real world examples from advertising, marketing, media, and business to consciously unravel what brilliant marketers and ad practitioners have long done intuitively, deconstructing the real story behind some of the greatest marketing and business successes in recent history, such as Nikes Just Do It campaign; Got Milk?; Wendys Wheres the Beef?; and the infamous Volkswagen Punch Buggy launch as well as their beloved The Force (Mini Darth Vader) Super Bowl commercial.



R. P. D. Cesarei Bononien. Praet. Contributionis Super Manutentione

Название: R. P. D. Cesarei Bononien. Praet. Contributionis Super Manutentione
ISBN: 1275516084 ISBN-13(EAN): 9781275516083
Издательство: Неизвестно
Цена: 13910 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Full Title: R. P. D. Cesarei Bononien. Praet. Contributionis Super Manutentione

Description: The Making of the Modern Law: Trials, 1600-1926 collection provides descriptions of the major trials from over 300 years, with official trial documents, unofficially published accounts of the trials, briefs and arguments and more. Readers can delve into sensational trials as well as those precedent-setting trials associated with key constitutional and historical issues and discover, including the Amistad Slavery case, the Dred Scott case and Scopes "monkey" trial.Trials provides unfiltered narrative into the lives of the trial participants as well as everyday people, providing an unparalleled source for the historical study of sex, gender, class, marriage and divorce.

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Monograph


Harvard Law School Library
Romae (i.e., Rome): Typ. Lazzarini, 1788


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