Social Media Marketing 2021: The 7 Secret Digital Marketing Strategies to Turn Your Online Business, Personal Brand or Marketing Agency into a Cash, Branding Michael

Автор: Rowles Daniel
Название: Digital Branding
ISBN: 0749469951 ISBN-13(EAN): 9780749469955
Издательство: Kogan Page
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Цена: 18470.00 T
Наличие на складе: Есть
Описание: Gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, this book develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns.

Название: Epica Book 32: Creative Communications
ISBN: 1350065781 ISBN-13(EAN): 9781350065789
Издательство: Bloomsbury Academic
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Цена: 73920.00 T
Наличие на складе: Невозможна поставка.
Описание:

Epica Book 32 features inspirational work from the 2018 Epica Awards. It showcases outstanding creativity in advertising, design, media, PR and digital communications.

As well as over 1000 colour images, the book includes winning and high-scoring entries, comments from Epica's unique jury of journalists, and behind-the-scenes interviews with Grand Prix winners. Like previous editions of this annual publication, it is a unique source of information and ideas for professionals, young talents - and anyone fascinated by the world of creative communications.

Название: Book of Branding
ISBN: 0993540031 ISBN-13(EAN): 9780993540035
Издательство: Неизвестно
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Цена: 25070.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: An essential addition to the start-up toolkit, designed for entrepreneurs, founders, graphic designers, brand creators and anyone seeking to decode the complicated world of brand identity. Book of Branding is a creative guide for new businesses, start-ups and individuals, which puts visual identity at the heart of brand strategy.

Автор: Van Praet Douglas
Название: Unconscious Branding
ISBN: 1137278927 ISBN-13(EAN): 9781137278920
Издательство: Macmillan USA/Holtzbrink(MPS)
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Цена: 11640.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't really know. Before marketers develop strategies, they need to recognize that consumers have strategies too ...human strategies, not consumer strategies.

We need to go beyond asking why, and begin to ask how, behavior change occurs. Here, author Douglas Van Praet takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market, advertise, and consume in the modern digital age. Van Praet simplifies the most complex object in the known universe - the human brain - into seven codified actionable steps to behavior change.

These steps are illustrated using real world examples from advertising, marketing, media, and business to consciously unravel what brilliant marketers and ad practitioners have long done intuitively, deconstructing the real story behind some of the greatest marketing and business successes in recent history, such as Nike's "Just Do It" campaign; "Got Milk?"; Wendy's "Where's the Beef?"; and the infamous Volkswagen "Punch Buggy" launch as well as their beloved "The Force" (Mini Darth Vader) Super Bowl commercial.

Автор: Sterling Cynthia
Название: Branding: Distilled
ISBN: 0991043677 ISBN-13(EAN): 9780991043675
Издательство: Неизвестно
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Цена: 25750.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.

Автор: Gestalten
Название: First Things First!: New Branding and Design for New Businesses
ISBN: 3899556712 ISBN-13(EAN): 9783899556711
Издательство: Gestalten
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Цена: 55170.00 T
Наличие на складе: Нет в наличии.
Описание: Creative outsiders and first-time founders are redefining what used to be called corporate design in a more holistic and playful way. A breath of fresh air from a new breed.

Striking corporate design is a must-have for any new business. For the outsiders and first-timers entering the market, corporate design is not an add-on, it is part of the soul of the business itself. And it demands fresh ideas unfettered by standard approaches. This book presents real examples from shop owners and mechanics, dentists and organic farmers --businesses discovering corporate design for the first time --as well as from traditionally creative companies like marketing agencies or restaurants, and hotels. With profiles and photographs it explores their novel approaches to corporate design.

Автор: Jones Robert
Название: Branding: A Very Short Introduction
ISBN: 0198749910 ISBN-13(EAN): 9780198749912
Издательство: Oxford Academ
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Цена: 10550.00 T
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Описание: Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic, and what the future for brands might be.

Автор: SendPoints
Название: Bon Appetit: Complete Branding for Restaurants, Cafes and Bakeries
ISBN: 988147034X ISBN-13(EAN): 9789881470348
Издательство: Неизвестно
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Цена: 45930.00 T
Наличие на складе: Невозможна поставка.
Описание: Good food could never be perfect without a savory design. A successful visual design is already a great appetizer before you step in a dinning room. This book features a selection of beautiful and comprehensive branding case studies for restaurants, caf s, bakeries and dessert shops, including visual identity design and interior decoration. Includes the restaurant locations to allow readers to experience the design and food in person.

Автор: Arruda William
Название: Digital You: Real Personal Branding in the Virtual Age
ISBN: 1949036758 ISBN-13(EAN): 9781949036756
Издательство: Mare Nostrum (Eurospan)
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Цена: 20330.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A successful personal brand is based on authenticity. In the book, branding pioneer William Arruda guides you to discover the questions that will help you uncover your brand and the methods to master delivering your unique brand value, both in person and virtually. Branding isn`t about being famous, Arruda says; it`s about being selectively famous.

Автор: Wheeler Alina
Название: Designing Brand Identity: An Essential Guide for the Whole Branding Team
ISBN: 1118980824 ISBN-13(EAN): 9781118980828
Издательство: Wiley
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Цена: 44300.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The bestselling guide to branding, updated with emerging trends and technologies Designing Brand Identity provides in-depth guidance for the entire branding team, with a universal five-stage process for brand development and implementation.

Автор: Ind Nicholas
Название: Branding Inside Out: Internal Branding in Theory and Practice
ISBN: 074947890X ISBN-13(EAN): 9780749478902
Издательство: TBS/GBS
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Цена: 43550.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Build a successful brand and create value through achieving the active involvement of your organisation`s people.

Автор: Benbunan Jacob, Schreier Gabor, Knapp Ben
Название: Disruptive Branding: How to Win in Times of Change
ISBN: 0749484063 ISBN-13(EAN): 9780749484064
Издательство: Неизвестно
Рейтинг:
Цена: 33780.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Harness change and challenge disruptive competitors by becoming a disruptive brand with innovation at its core, to deliver unique products and services and ensure growth in a shifting world.