Social Media Marketing 2021 and Digital Marketing: The Complete Online Business, Social Media Agency and Personal Brand Workbook for Beginners to Turn, Branding Michael

Автор: Rowles Daniel
Название: Digital Branding
ISBN: 0749469951 ISBN-13(EAN): 9780749469955
Издательство: Kogan Page
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Цена: 26390.00 T
Наличие на складе: Невозможна поставка.
Описание: Gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, this book develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns.

Автор: Wheeler Alina
Название: Designing Brand Identity: An Essential Guide for the Whole Branding Team
ISBN: 1118980824 ISBN-13(EAN): 9781118980828
Издательство: Wiley
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Цена: 44300.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The bestselling guide to branding, updated with emerging trends and technologies Designing Brand Identity provides in-depth guidance for the entire branding team, with a universal five-stage process for brand development and implementation.

Автор: Benbunan Jacob, Schreier Gabor, Knapp Ben
Название: Disruptive Branding: How to Win in Times of Change
ISBN: 0749484063 ISBN-13(EAN): 9780749484064
Издательство: Неизвестно
Рейтинг:
Цена: 33780.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Harness change and challenge disruptive competitors by becoming a disruptive brand with innovation at its core, to deliver unique products and services and ensure growth in a shifting world.

Автор: Dalton Rob
Название: Power Up Your B2B Branding: And Make Your Competitors Hate You in 35 Days
ISBN: 1543969186 ISBN-13(EAN): 9781543969184
Издательство: Неизвестно
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Цена: 22070.00 T
Наличие на складе: Невозможна поставка.
Описание: Framing Healthcare instruction: An Information Literacy Handbook for the health sciences will analyze bibliographic instruction in the health sciences through the lens of the ACRL Information Literacy Framework. The handbook covers information literacy instruction in progressively higher-stakes health sciences populations in multiple settings.

Автор: Srivastava, Ankit
Название: Social media marketing & branding
ISBN: 938817691X ISBN-13(EAN): 9789388176910
Издательство: Неизвестно
Рейтинг:
Цена: 22930.00 T
Наличие на складе: Невозможна поставка.
Описание: The Micro MBA Key FeaturesComplete this book to earn an exclusive certificate in "Digital Campaign Design" and "Social Media Marketing"Prepare for Social Media Certification from Facebook, Twitter and moreDigital Marketing Career Guide Included Free Resume templates45 Digitally Interactive Chapters 20+ Case Studies160+ Chapter-wise Interview QuestionsBecome Job ready in 4-weeks DescriptionBefore you invest your time in this book, you should find the answers to the following questions;How can this book help you get a job? Why not study online? Why this book? Social Media Marketing and Digital Branding are one of the top 15 in-demand skills for getting a job in 2019-20, along with Content Marketing and Influencer Marketing. A complete module is dedicated to getting you a job. In this book, you'll get a Career Guide for Digital Marketing Jobs, CV templates, Chapter-Wise Interview Questions, and a Guide on Personal Branding for getting better jobs. Completing this book will get you an exclusive certificate in Digital Campaign Design and will prepare you to directly appear for Facebook(TM), Twitter(TM), Hootsuite(TM) and HubSpot(TM) certifications. While most online course and blogs concentrate on quick tips to use digital tools and platforms. What will you learnBook has 45 easy to grasp chapters grouped into 13 interactive modules dedicated to teaching you the step by step process of using digital platforms to develop successful marketing campaigns using effective advertising strategies based on consumer behaviour, segmentation, positioning, brand management, and the customer lifecycle. Live link case studies and process guides have been included for a hands-on learning experience.Who this book is forYou could be a student, a fresh graduate, or a working professional with any educational background and you will be able to start your career in digital marketing with the help of this book.Table of Contents Social Media Marketing for Each Step of the Digital Customer's Life Cycle The Digital Customer Life Cycle Phases and Stages of the Customer Experience Funnel Digital Ads Programmatic and Real Time Digital Ad Buying (How Digital Ads Work) Programmatic Bidding for ADS on Facebook Setting up A Facebook & Instagram Ad Campaign Facebook Ad Types Creating Facebook Ad's Creative and Copy Ad Reporting and Optimization Segmentation Convectional Segmentation Segmenting Audience with Facebook Remarketing with Facebook's Custom Audience Digital Behavioral Segmentation Using Custom Audience Creating Buyer Personas Digital Value and Marketing Message Unique Digital Value Proposition Perceived Benefits, Hassel Factor, and Means End Theory for Crafting A Marketing Message Designing a Unique Digital Value Proposition Digital Media and Engagement Paid, Earned, and Owned Media Social Media Engagement Content Marketing for Social Engagement and Story Telling Content Marketing User-Generated Content Transmedia Storytelling Digital Influence Driven Marketing Digital Influence Influencer Marketing UI, UX, CX, and BX for Digital Marketing Understanding UI, UX, CX and BX CX and UX for Social Media Digital Brand Experience and Management Digital Branding Brand Promotors and Detractors Social Listening, Selling, Care, and Crisis Social Listening Social Selling Social Media for Customer Service, Support, and Delight Setting Up Social Customer Care Managing a Social Media Crisis Agile Testing for Social Media A/B Testing A/B Testing Facebook Ad Campaigns

Автор: Chekitan S. Dev, Chekitan Dev
Название: Hospitality Branding
ISBN: 0801452031 ISBN-13(EAN): 9780801452031
Издательство: Wiley EDC
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Цена: 123550.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise. Not only has it become the chief means of attracting customers, it has, more broadly, become the chief organizing principle for most hospitality organizations. The never-ending quest for market share follows trend after trend, from offering ever more elaborate and sophisticated amenities to the use of social media as a marketing tool—all driven by the preeminence of the brand.

Chekitan S. Dev’s award-winning research has appeared in leading journals including Cornell Hospitality Quarterly, Journal of Marketing, and Harvard Business Review. He is the recipient of several major hospitality research and teaching awards. A former corporate executive with Oberoi Hotels & Resorts, he has served corporate, government, education, advisory, and private equity clients in more than forty countries as consultant, seminar leader, keynote speaker and expert witness. Hospitality Branding brings together the most important insights from the author’s many years of research and experience, all in a single, affordably priced volume (available in both print and eBook formats). Skillfully blending the knowledge of recent history, the wisdom of cutting-edge research, and promise of future trends, this book offers hospitality organizations the advice they need to survive and thrive in today’s competitive global business environment.

Автор: Sjoerd Gehrels
Название: Employer Branding for the Hospitality and Tourism Industry: Finding and Keeping Talent
ISBN: 1789730708 ISBN-13(EAN): 9781789730708
Издательство: Emerald
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Цена: 92140.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores the concept of Employer Branding (EB) as applied to the hospitality sector. Employer branding aims to assist businesses in becoming the employer of choice for potential employees. As such, the concept has potential to change classical approaches of managing people and to improve opinions on careers in the hospitality sector.

Автор: Ind Nicholas
Название: Branding Inside Out: Internal Branding in Theory and Practice
ISBN: 074947890X ISBN-13(EAN): 9780749478902
Издательство: TBS/GBS
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Цена: 43550.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Build a successful brand and create value through achieving the active involvement of your organisation`s people.

Название: Book of Branding
ISBN: 0993540031 ISBN-13(EAN): 9780993540035
Издательство: Неизвестно
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Цена: 25070.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: An essential addition to the start-up toolkit, designed for entrepreneurs, founders, graphic designers, brand creators and anyone seeking to decode the complicated world of brand identity. Book of Branding is a creative guide for new businesses, start-ups and individuals, which puts visual identity at the heart of brand strategy.

Название: Visual Appetizer: Branding and Interior Design of Restaurants, Cafйs and Bakeries
ISBN: 9887928461 ISBN-13(EAN): 9789887928461
Издательство: NBN International
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Цена: 21070.00 T
Наличие на складе: Нет в наличии.
Описание: Good food could never be perfect without a savory design. A successful visual design is already a great appetizer before you step in a dinning place. Graphic designers could be legitimately acclaimed as chefs that make inedible delicacy. This book showcases restaurants, cafes, coffee houses, bakeries and dessert shops around the world, including their visual identity, interior, tableware, uniform, etc.

Автор: Van Praet Douglas
Название: Unconscious Branding
ISBN: 1137278927 ISBN-13(EAN): 9781137278920
Издательство: Macmillan USA/Holtzbrink
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Цена: 11640.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't really know. Before marketers develop strategies, they need to recognize that consumers have strategies too ...human strategies, not consumer strategies.

We need to go beyond asking why, and begin to ask how, behavior change occurs. Here, author Douglas Van Praet takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market, advertise, and consume in the modern digital age. Van Praet simplifies the most complex object in the known universe - the human brain - into seven codified actionable steps to behavior change.

These steps are illustrated using real world examples from advertising, marketing, media, and business to consciously unravel what brilliant marketers and ad practitioners have long done intuitively, deconstructing the real story behind some of the greatest marketing and business successes in recent history, such as Nike's "Just Do It" campaign; "Got Milk?"; Wendy's "Where's the Beef?"; and the infamous Volkswagen "Punch Buggy" launch as well as their beloved "The Force" (Mini Darth Vader) Super Bowl commercial.

Название: Epica Book 32: Creative Communications
ISBN: 1350065781 ISBN-13(EAN): 9781350065789
Издательство: Bloomsbury Academic
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Цена: 73920.00 T
Наличие на складе: Невозможна поставка.
Описание:

Epica Book 32 features inspirational work from the 2018 Epica Awards. It showcases outstanding creativity in advertising, design, media, PR and digital communications.

As well as over 1000 colour images, the book includes winning and high-scoring entries, comments from Epica's unique jury of journalists, and behind-the-scenes interviews with Grand Prix winners. Like previous editions of this annual publication, it is a unique source of information and ideas for professionals, young talents - and anyone fascinated by the world of creative communications.