Digital Marketing for Beginners: Powerful Online Marketing and Social Media Marketing Strategies to Take Your Business to the Next Level - Turn Follow, Branding Michael
Автор: Rowles Daniel Название: Digital Branding ISBN: 0749469951 ISBN-13(EAN): 9780749469955 Издательство: Kogan Page Рейтинг: Цена: 18470.00 T Наличие на складе: Есть Описание: Gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, this book develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns.
Автор: Publications Sandu Название: Win Out: Sports Graphic Design and Branding ISBN: 3943330222 ISBN-13(EAN): 9783943330229 Издательство: Неизвестно Рейтинг: Цена: 41380.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Whether for globally recognized sporting spectacles like the Olympics or the World Cup, or for lesser-known brands and local tournaments, visual language is critical for promoters and organizers to establish an identity, create fan bases, and generate positive influence. WIN OUT: Sports Graphic Design and Branding hand-picks from around the globe more than eighty inspiring incidences of sports design and branding, from the 2020 Tokyo Olympics to Clube, a sports bar in Porto, Portugal, and includes teams, gyms, facilities, and tournaments in a variety of sports. Interviews with select designers and collectors reveal the inspirations and processes in this field and demonstrate how all the things we love about sports--athleticism, excellence, sportsmanship, togetherness, cultural identity--manifest in visual design.
Автор: Jones Robert Название: Branding: A Very Short Introduction ISBN: 0198749910 ISBN-13(EAN): 9780198749912 Издательство: Oxford Academ Рейтинг: Цена: 10550.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic, and what the future for brands might be.
Автор: Arruda William Название: Digital You: Real Personal Branding in the Virtual Age ISBN: 1949036758 ISBN-13(EAN): 9781949036756 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 20330.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A successful personal brand is based on authenticity. In the book, branding pioneer William Arruda guides you to discover the questions that will help you uncover your brand and the methods to master delivering your unique brand value, both in person and virtually. Branding isn`t about being famous, Arruda says; it`s about being selectively famous.
Название: Epica Book 28: Creative Communications ISBN: 1472590694 ISBN-13(EAN): 9781472590695 Издательство: Bloomsbury Academic Рейтинг: Цена: 73920.00 T Наличие на складе: Нет в наличии. Описание:
Beautifully illustrated with over 1000 full-colour images, the 28th edition of the Epica Book showcases more than 850 creative projects honoured in the 2014 Epica Awards.
Featuring work from communication agencies, film production companies, media consultancies, photographers and design studios, the Epica Book is a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends.
The book includes an introduction by Jose Miguel Sokoloff (President of the Lowe Global Creative Council, Co-Chairman and Chief Creative Officer of Lowe/SSP3 Bogot ) and fascinating background stories on all the latest Epica d'Or winners.
Автор: Wheeler Alina Название: Designing Brand Identity: An Essential Guide for the Whole Branding Team ISBN: 1118980824 ISBN-13(EAN): 9781118980828 Издательство: Wiley Рейтинг: Цена: 44300.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The bestselling guide to branding, updated with emerging trends and technologies Designing Brand Identity provides in-depth guidance for the entire branding team, with a universal five-stage process for brand development and implementation.
Автор: Benbunan Jacob, Schreier Gabor, Knapp Ben Название: Disruptive Branding: How to Win in Times of Change ISBN: 0749484063 ISBN-13(EAN): 9780749484064 Издательство: Неизвестно Рейтинг: Цена: 33780.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Harness change and challenge disruptive competitors by becoming a disruptive brand with innovation at its core, to deliver unique products and services and ensure growth in a shifting world.
Название: Epica Book 32: Creative Communications ISBN: 1350065781 ISBN-13(EAN): 9781350065789 Издательство: Bloomsbury Academic Рейтинг: Цена: 73920.00 T Наличие на складе: Невозможна поставка. Описание:
Epica Book 32 features inspirational work from the 2018 Epica Awards. It showcases outstanding creativity in advertising, design, media, PR and digital communications.
As well as over 1000 colour images, the book includes winning and high-scoring entries, comments from Epica's unique jury of journalists, and behind-the-scenes interviews with Grand Prix winners. Like previous editions of this annual publication, it is a unique source of information and ideas for professionals, young talents - and anyone fascinated by the world of creative communications.
Автор: Sterling Cynthia Название: Branding: Distilled ISBN: 0991043677 ISBN-13(EAN): 9780991043675 Издательство: Неизвестно Рейтинг: Цена: 25750.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Ind Nicholas Название: Branding Inside Out: Internal Branding in Theory and Practice ISBN: 074947890X ISBN-13(EAN): 9780749478902 Издательство: TBS/GBS Рейтинг: Цена: 43550.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Build a successful brand and create value through achieving the active involvement of your organisation`s people.
Автор: Grace Lees-Maffei, Nicolas P. Maffei Название: Reading Graphic Design in Cultural Context ISBN: 0857858009 ISBN-13(EAN): 9780857858009 Издательство: Bloomsbury Academic Цена: 73920.00 T Наличие на складе: Невозможна поставка. Описание: Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fashion. It situates these designs in their cultural and social contexts. Drawing examples from a range of design genres, leading design historians Grace Lees-Maffei and Nicolas P. Maffei explain theories of semiotics, postmodernism and globalisation, and consider issues and debates within visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design. Their discussion takes in well-known brands like Alessi, Nike, Unilever and Tate, and everyday designed things including slogan t-shirts, car advertising, ebooks, corporate logos, posters and music packaging.
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