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Branding: A Very Short Introduction, Jones Robert


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Цена: 5200T
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Наличие: Есть (2 шт.)
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Автор: Jones Robert
Название:  Branding: A Very Short Introduction   (Роберт Джонс: Брендинг. Экспресс-курс)
Издательство: Oxford Academ
Классификация:
ISBN: 0198749910
ISBN-13(EAN): 9780198749912
Обложка/Формат: Paperback
Страницы: 144
Вес: 0.124 кг.
Дата издания: 01.08.2017
Серия: Very short introductions
Язык: English
Иллюстрации: 10 black and white images
Размер: 111 x 174 x 10
Читательская аудитория: General (us: trade)
Рейтинг:
Поставляется из: Англии
Описание: Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic, and what the future for brands might be.

Short Introduction to Strategic Management

Автор: Andersen
Название: Short Introduction to Strategic Management
ISBN: 1107671353 ISBN-13(EAN): 9781107671355
Издательство: Cambridge Academ
Рейтинг:
Цена: 21380 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: An expert account of strategic management and its contemporary challenges, combining conventional analytical approaches with dynamic strategy making. The author presents key concepts and theories in an accessible manner, ready to be applied in management practice, and includes many short real-world examples to illustrate issues in specific business contexts.

Introduction to Marketing: Theory and Practice

Автор: Palmer, Adrian (Professor of Services Marketing, U
Название: Introduction to Marketing: Theory and Practice
ISBN: 0199266271 ISBN-13(EAN): 9780199266272
Издательство: Oxford Academ
Цена: 23750 T
Наличие на складе: Поставка под заказ.
Описание: 'Introduction to Marketing' provides a concise introduction to the principles of marketing, offering both critical analysis and applied case studies. The book is useful as a one semester introductory title for students studying at both undergraduate and postgraduate level.

Advertising: A Very Short Introduction

Автор: Fletcher Winston
Название: Advertising: A Very Short Introduction
ISBN: 0199568928 ISBN-13(EAN): 9780199568925
Издательство: Oxford Academ
Рейтинг:
Цена: 7120 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.

Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition

Автор: Wheeler
Название: Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition
ISBN: 1118099206 ISBN-13(EAN): 9781118099209
Издательство: Wiley
Рейтинг:
Цена: 0 T
Наличие на складе: Невозможна поставка.
Описание: This is a revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, "Designing Brand Identity, Fourth Edition" offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.

An Introduction to Social Media Marketing

Автор: Charlesworth
Название: An Introduction to Social Media Marketing
ISBN: 0415856175 ISBN-13(EAN): 9780415856171
Издательство: Taylor&Francis
Рейтинг:
Цена: 41380 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: An Introduction to Social Media Marketing is the first textbook for students that offers a step by step guide to social media marketing. Mirroring its sister text, Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a a lighter, hands-on approach that is perfect for shorter courses and additional reading.

An Introduction to Social Media Marketing

Автор: Charlesworth
Название: An Introduction to Social Media Marketing
ISBN: 0415856167 ISBN-13(EAN): 9780415856164
Издательство: Taylor&Francis
Рейтинг:
Цена: 116160 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: An Introduction to Social Media Marketing is the first textbook for students that offers a step by step guide to social media marketing. Mirroring its sister text, Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a a lighter, hands-on approach that is perfect for shorter courses and additional reading.


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