Engaging Brands, Addis, Michela

Автор: Sharp, Byron
Название: How brands grow
ISBN: 0195573560 ISBN-13(EAN): 9780195573565
Издательство: Oxford Academ
Рейтинг:
Цена: 37830.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

Автор: Ryan Damian
Название: Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
ISBN: 0749478438 ISBN-13(EAN): 9780749478438
Издательство: TBS/GBS
Рейтинг:
Цена: 27440.00 T
Наличие на складе: Невозможна поставка.
Описание: Harness the power of digital media to achieve the utmost success in business, both now and in the future, with this fourth edition of the best selling guide to digital marketing channels and strategy.

Автор: Romaniuk Jenni, Sharp Byron
Название: How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands
ISBN: 0195596269 ISBN-13(EAN): 9780195596267
Издательство: Oxford Academ
Рейтинг:
Цена: 26390.00 T
Наличие на складе: Невозможна поставка.
Описание: Following the success of international bestseller How Brands Grow: What Marketer's Don't Know comes a new book that takes readers further on a journey to smarter, evidence-based marketing.
How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity.
Ride the next wave of marketing knowledge with insights such as how to build Mental Availability, metrics to assess the strength of your brand's Distinctive Assets and a framework to underpin your brand's Physical Availability strategy. Learn practical insights such as smart ways to look at word of mouth and the sort of advertising needed to attract new brand buyers.
This book is also a must read for marketers working in emerging markets, services, durables and luxury categories, with evidence that will challenge conventional wisdom about growing brands in these markets. If you've ever wondered if word of mouth has more impact in China, if luxury brands break all the rules of marketing or if online shoppers are more loyal to brands or retailers, this book is for you.
If you read and loved How Brands Grow, it's time to move to the next level of marketing. And if you haven't, get ready -- this book will change the way you think about marketing forever.

Автор: Jesko Perrey,Tjark Freundt,Dennis Spillecke
Название: Power Brands: Measuring, Making, and Managing Brand Success
ISBN: 3527507817 ISBN-13(EAN): 9783527507818
Издательство: Wiley
Рейтинг:
Цена: 36910.00 T
Наличие на складе: Поставка под заказ.
Описание: Starke Marken sind kein Zufallsprodukt. Wie sich Markenerfolg systematisch messen, machen und managen lasst, erfahren Sie in dem erfolgreichen Buch "Power Brands", jetzt in der zweiten, uberarbeiteten und erweiterten Auflage. Gemeinsam mit fuhrenden Experten entwickelten die Autoren das bereits vielfach erprobte BrandMatics?-Konzept.

Автор: Madimbo, Maggie,
Название: Transformative and Engaging Leadership
ISBN: 1137547790 ISBN-13(EAN): 9781137547798
Издательство: Springer
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Цена: 93160.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: It provides an understanding of the strategies these women employto move beyond historical barriers to exercise leadership.The author introduces a new leadership model calledtransformative engaging leadership, which demonstrates how African womenleaders use their inner strength to thrive and succeed in the midst ofchallenges.

Автор: Alessandri, Alice , Aleo, Alberto
Название: Engaging the Heart in Business
ISBN: 1138610801 ISBN-13(EAN): 9781138610804
Издательство: Taylor&Francis
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Цена: 39800.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book will support you in building your business strategy and designing marketing tools in the light of a new model, the Loving Business Model, which aims to make the customer fall in love with you, and you with your work.

Автор: Alessandri, Alice , Aleo, Alberto
Название: Engaging the Heart in Business
ISBN: 113861078X ISBN-13(EAN): 9781138610781
Издательство: Taylor&Francis
Рейтинг:
Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book will support you in building your business strategy and designing marketing tools in the light of a new model, the Loving Business Model, which aims to make the customer fall in love with you, and you with your work.

Автор: Levy Heather Pemberton
Название: Brand, Meet Story: How to Create Engaging Content to Win Business and Influence Your Audience
ISBN: 1629561819 ISBN-13(EAN): 9781629561813
Издательство: Taylor&Francis
Рейтинг:
Цена: 23470.00 T
Наличие на складе: Поставка под заказ.
Описание: Think of the last great article you read or the last great speech you heard. Chances are, if you remember one key message, you also remember one compelling story. That's because the best content starts with a story. When it comes to marketing, the best business content starts with a story the audience cares about, not the brand's message about what it wants to sell them.  In Brand, Meet Story, Heather Pemberton Levy describes the Story Comes First method, a practical approach that combines techniques from journalism and fiction writing to help brands tell stories that put the readers' interests first. Whereas most brand marketers create content to sell their product, service or technology, the Story Comes First method turns this approach on its head to create content with the "human moments" that truly engage an audience.  Filled with examples from Levy's experience creating content marketing programs, trade books, and hundreds of articles for a variety of B2B and B2C brands, the book shows readers a step-by-step approach to create content designed to deliver business results. Brand, Meet Story explains the key ways to uncover what your audience cares about and how to turn brand messaging into stories that matter. Levy inspires readers to develop a compelling voice that will carry the brand tone and values across all channels, and helps them turn their ideas into engaging, story-driven content their audiences will read, love, and share.

Автор: Marquis-hobbs, Trinette
Название: Engaging data smart strategiescb
ISBN: 1475841876 ISBN-13(EAN): 9781475841879
Издательство: Rowman & Littlefield Publishers
Рейтинг:
Цена: 67590.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Through practical advice, useful examples, and detailed case studies, this book will provide a compelling case for using data to maximize school communication

Автор: Marquis Trinette
Название: Engaging Data: Smart Strategies for School Communication
ISBN: 1475841884 ISBN-13(EAN): 9781475841886
Издательство: Rowman & Littlefield Publishers
Рейтинг:
Цена: 35200.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Through practical advice, useful examples, and detailed case studies, this book will provide a compelling case for using data to maximize school communication

Автор: Addis, Michela
Название: Engaging Brands
ISBN: 1138586986 ISBN-13(EAN): 9781138586987
Издательство: Taylor&Francis
Рейтинг:
Цена: 148010.00 T
Наличие на складе: Невозможна поставка.
Описание: How can managers design and manage excellent customer experiences that will develop long-term relationships with their customers? This book addresses this key question and explores both the theory, developed over the past 20 years, and tools to create truly engaging brands.