Engaging Brands, Addis, Michela

Автор: Sharp, Byron
Название: How brands grow
ISBN: 0195573560 ISBN-13(EAN): 9780195573565
Издательство: Oxford Academ
Рейтинг:
Цена: 37830.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

Автор: Mark Margaret, Pearson Carol S., Mark Margaret
Название: The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
ISBN: 0071364153 ISBN-13(EAN): 9780071364157
Издательство: McGraw-Hill
Рейтинг:
Цена: 28500.00 T
Наличие на складе: Есть
Описание: Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.

Автор: Addis, Michela
Название: Engaging Brands
ISBN: 113858701X ISBN-13(EAN): 9781138587014
Издательство: Taylor&Francis
Рейтинг:
Цена: 28950.00 T
Наличие на складе: Есть
Описание: How can managers design and manage excellent customer experiences that will develop long-term relationships with their customers? This book addresses this key question and explores both the theory, developed over the past 20 years, and tools to create truly engaging brands.

Автор: Ryan Damian
Название: Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
ISBN: 0749478438 ISBN-13(EAN): 9780749478438
Издательство: TBS/GBS
Рейтинг:
Цена: 27440.00 T
Наличие на складе: Невозможна поставка.
Описание: Harness the power of digital media to achieve the utmost success in business, both now and in the future, with this fourth edition of the best selling guide to digital marketing channels and strategy.

Автор: Romaniuk Jenni, Sharp Byron
Название: How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands
ISBN: 0195596269 ISBN-13(EAN): 9780195596267
Издательство: Oxford Academ
Рейтинг:
Цена: 26390.00 T
Наличие на складе: Невозможна поставка.
Описание: Following the success of international bestseller How Brands Grow: What Marketer's Don't Know comes a new book that takes readers further on a journey to smarter, evidence-based marketing.
How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity.
Ride the next wave of marketing knowledge with insights such as how to build Mental Availability, metrics to assess the strength of your brand's Distinctive Assets and a framework to underpin your brand's Physical Availability strategy. Learn practical insights such as smart ways to look at word of mouth and the sort of advertising needed to attract new brand buyers.
This book is also a must read for marketers working in emerging markets, services, durables and luxury categories, with evidence that will challenge conventional wisdom about growing brands in these markets. If you've ever wondered if word of mouth has more impact in China, if luxury brands break all the rules of marketing or if online shoppers are more loyal to brands or retailers, this book is for you.
If you read and loved How Brands Grow, it's time to move to the next level of marketing. And if you haven't, get ready -- this book will change the way you think about marketing forever.

Автор: Jesko Perrey,Tjark Freundt,Dennis Spillecke
Название: Power Brands: Measuring, Making, and Managing Brand Success
ISBN: 3527507817 ISBN-13(EAN): 9783527507818
Издательство: Wiley
Рейтинг:
Цена: 36910.00 T
Наличие на складе: Поставка под заказ.
Описание: Starke Marken sind kein Zufallsprodukt. Wie sich Markenerfolg systematisch messen, machen und managen lasst, erfahren Sie in dem erfolgreichen Buch "Power Brands", jetzt in der zweiten, uberarbeiteten und erweiterten Auflage. Gemeinsam mit fuhrenden Experten entwickelten die Autoren das bereits vielfach erprobte BrandMatics?-Konzept.

Автор: Alessandri, Alice , Aleo, Alberto
Название: Engaging the Heart in Business
ISBN: 113861078X ISBN-13(EAN): 9781138610781
Издательство: Taylor&Francis
Рейтинг:
Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book will support you in building your business strategy and designing marketing tools in the light of a new model, the Loving Business Model, which aims to make the customer fall in love with you, and you with your work.

Автор: Marquis-hobbs, Trinette
Название: Engaging data smart strategiescb
ISBN: 1475841876 ISBN-13(EAN): 9781475841879
Издательство: Rowman & Littlefield Publishers
Рейтинг:
Цена: 67590.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Through practical advice, useful examples, and detailed case studies, this book will provide a compelling case for using data to maximize school communication

Автор: Terry Kendrick
Название: Engaging your Community through Active Strategic Marketing
ISBN: 1783303832 ISBN-13(EAN): 9781783303830
Издательство: Facet
Рейтинг:
Цена: 84410.00 T
Наличие на складе: Невозможна поставка.
Описание: This book provides an overview of best practice strategic marketing with advice on how to implement effective marketing activities in libraries and information services with the best chance of success. Now more than ever libraries need to demonstrate the value they create for their communities. To do this, they must find ways to engage with these communities to deliver this value. Engaging your Community through Active Strategic Marketing takes each element of the strategic marketing domain and outlines both current marketing best practice and its detailed application in the library and information sector. It includes a set of tools and techniques to help reflection and progress towards effective marketing. Whether it is raising awareness of resources, increasing library use or demonstrating value, Engaging your Community through Active Strategic Marketing will help libraries from all sectors achieve their goals, communicate their benefits and present a clear and consistent image. Written by an experienced library marketing trainer and author and packed with international case studies and interviews with expert library marketers, the book covers: strategic marketing planning understanding users and potential users identifying value and grouping users for marketing activity understanding stakeholder management to support marketing activity crafting messages identifying effective marketing channels digital marketing evaluating the response to marketing activity. Engaging your Community through Active Strategic Marketing will be a must-read for library and information service directors and managers in all sectors. It will also be useful for all library and information professionals interested or involved in the strategic planning or marketing of library services and students of library and information science, particularly those taking library management or marketing modules.

Автор: Alessandri, Alice , Aleo, Alberto
Название: Engaging the Heart in Business
ISBN: 1138610801 ISBN-13(EAN): 9781138610804
Издательство: Taylor&Francis
Рейтинг:
Цена: 39800.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book will support you in building your business strategy and designing marketing tools in the light of a new model, the Loving Business Model, which aims to make the customer fall in love with you, and you with your work.

Автор: Marquis Trinette
Название: Engaging Data: Smart Strategies for School Communication
ISBN: 1475841884 ISBN-13(EAN): 9781475841886
Издательство: Rowman & Littlefield Publishers
Рейтинг:
Цена: 35200.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Through practical advice, useful examples, and detailed case studies, this book will provide a compelling case for using data to maximize school communication

Автор: Terry Kendrick
Название: Engaging your Community through Active Strategic Marketing
ISBN: 1783303840 ISBN-13(EAN): 9781783303847
Издательство: Facet
Рейтинг:
Цена: 176000.00 T
Наличие на складе: Невозможна поставка.
Описание: This book provides an overview of best practice strategic marketing with advice on how to implement effective marketing activities in libraries and information services with the best chance of success.