Engaging the Heart in Business, Alessandri, Alice , Aleo, Alberto

Автор: Alessandri, Alice , Aleo, Alberto
Название: Engaging the Heart in Business
ISBN: 113861078X ISBN-13(EAN): 9781138610781
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book will support you in building your business strategy and designing marketing tools in the light of a new model, the Loving Business Model, which aims to make the customer fall in love with you, and you with your work.

Автор: Ryan Damian
Название: Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
ISBN: 0749478438 ISBN-13(EAN): 9780749478438
Издательство: TBS/GBS
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Цена: 27440.00 T
Наличие на складе: Невозможна поставка.
Описание: Harness the power of digital media to achieve the utmost success in business, both now and in the future, with this fourth edition of the best selling guide to digital marketing channels and strategy.

Автор: Terry Kendrick
Название: Engaging your Community through Active Strategic Marketing
ISBN: 1783303840 ISBN-13(EAN): 9781783303847
Издательство: Facet
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Цена: 176000.00 T
Наличие на складе: Невозможна поставка.
Описание: This book provides an overview of best practice strategic marketing with advice on how to implement effective marketing activities in libraries and information services with the best chance of success.

Автор: Terry Kendrick
Название: Engaging your Community through Active Strategic Marketing
ISBN: 1783303832 ISBN-13(EAN): 9781783303830
Издательство: Facet
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Цена: 84410.00 T
Наличие на складе: Невозможна поставка.
Описание: This book provides an overview of best practice strategic marketing with advice on how to implement effective marketing activities in libraries and information services with the best chance of success. Now more than ever libraries need to demonstrate the value they create for their communities. To do this, they must find ways to engage with these communities to deliver this value. Engaging your Community through Active Strategic Marketing takes each element of the strategic marketing domain and outlines both current marketing best practice and its detailed application in the library and information sector. It includes a set of tools and techniques to help reflection and progress towards effective marketing. Whether it is raising awareness of resources, increasing library use or demonstrating value, Engaging your Community through Active Strategic Marketing will help libraries from all sectors achieve their goals, communicate their benefits and present a clear and consistent image. Written by an experienced library marketing trainer and author and packed with international case studies and interviews with expert library marketers, the book covers: strategic marketing planning understanding users and potential users identifying value and grouping users for marketing activity understanding stakeholder management to support marketing activity crafting messages identifying effective marketing channels digital marketing evaluating the response to marketing activity. Engaging your Community through Active Strategic Marketing will be a must-read for library and information service directors and managers in all sectors. It will also be useful for all library and information professionals interested or involved in the strategic planning or marketing of library services and students of library and information science, particularly those taking library management or marketing modules.

Автор: Marquis Trinette
Название: Engaging Data: Smart Strategies for School Communication
ISBN: 1475841884 ISBN-13(EAN): 9781475841886
Издательство: Rowman & Littlefield Publishers
Рейтинг:
Цена: 35200.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Through practical advice, useful examples, and detailed case studies, this book will provide a compelling case for using data to maximize school communication

Автор: Marquis-hobbs, Trinette
Название: Engaging data smart strategiescb
ISBN: 1475841876 ISBN-13(EAN): 9781475841879
Издательство: Rowman & Littlefield Publishers
Рейтинг:
Цена: 67590.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Through practical advice, useful examples, and detailed case studies, this book will provide a compelling case for using data to maximize school communication

Автор: Addis, Michela
Название: Engaging Brands
ISBN: 113858701X ISBN-13(EAN): 9781138587014
Издательство: Taylor&Francis
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Цена: 28950.00 T
Наличие на складе: Есть
Описание: How can managers design and manage excellent customer experiences that will develop long-term relationships with their customers? This book addresses this key question and explores both the theory, developed over the past 20 years, and tools to create truly engaging brands.

Автор: Addis, Michela
Название: Engaging Brands
ISBN: 1138586986 ISBN-13(EAN): 9781138586987
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Невозможна поставка.
Описание: How can managers design and manage excellent customer experiences that will develop long-term relationships with their customers? This book addresses this key question and explores both the theory, developed over the past 20 years, and tools to create truly engaging brands.

Автор: Principles for Responsible Management Education
Название: Inspirational Guide for the Implementation of PRME: Placing Sustainability at the Heart of Management Education
ISBN: 1909201014 ISBN-13(EAN): 9781909201019
Издательство: Taylor&Francis
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Цена: 46950.00 T
Наличие на складе: Невозможна поставка.
Описание: This Guide answers the most frequently asked questions concerning the implementation of PRME (the United Nations Global Compact-sponsored initiative Principles for Responsible Management Education) by highlighting real-world examples from the most engaged signatories - 63 case stories from 47 institutions from around the world.