Power Brands: Measuring, Making, and Managing Brand Success, Jesko Perrey,Tjark Freundt,Dennis Spillecke

Автор: Jordan Jason, Teel Michelle, Vazzana Michelle
Название: Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance
ISBN: 0071765735 ISBN-13(EAN): 9780071765732
Издательство: McGraw-Hill
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Цена: 30870.00 T
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Описание: A practical framework that helps sales professionals zero in on the metrics that really matter--enabling them to align their sales forces tactics with organizational strategy to dramatically boost efficiency and effectiveness

Автор: Schroeder Jonathan
Название: From Chinese Brand Culture to Global Brands
ISBN: 1137276347 ISBN-13(EAN): 9781137276346
Издательство: Springer
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Цена: 55890.00 T
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Описание: From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China`s greatest brands are poised for global dominance.

Автор: Walter Ekaterina, Gioglio Jessica
Название: The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
ISBN: 007182393X ISBN-13(EAN): 9780071823937
Издательство: McGraw-Hill
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Цена: 48030.00 T
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Описание: Shows you how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. This book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.