Handbook of Research on Contemporary Consumerism, Hans Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni
Автор: Samantha N. N. Cross, Cecilia Ruvalcaba, Alladi Ve Название: Consumer Culture Theory ISBN: 1787439070 ISBN-13(EAN): 9781787439078 Издательство: Emerald Рейтинг: Цена: 99400.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book explores the illusions that pervade contemporary consumption as well as the forces of globalization, localization, and hybridization that affect consumption throughout our interconnected world.
Автор: Kaufmann Название: Handbook Of Research On Managing And Influencing Consumer Behavior ISBN: 1466665475 ISBN-13(EAN): 9781466665477 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 344650.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior.The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media have brought to consumer behavior, and is of great use to marketers, businesses, academics, students, researchers, and professionals.
Автор: Ayantunji Gbadamosi Название: Handbook of Research on Consumerism and Buying Behavior in Developing Nations ISBN: 1522502823 ISBN-13(EAN): 9781522502821 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 228230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing the power of the consumer market in emerging economies and their overall role in the global market system, this volume features research-based perspectives on consumer perception, behaviour, and relationship management across industries.
Автор: Monica Gomez-Suarez, Maria Pilar Martinez-Ruiz Название: Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy ISBN: 1522502203 ISBN-13(EAN): 9781522502203 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 320630.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. This volume emphasizes the advertising and promotional approaches being utilized, as well as consumer behaviour and satisfaction in response to marketing strategies.
Автор: Cheng Lu Wang Название: Handbook of Research on the Impact of Fandom in Society and Consumerism ISBN: 1799810488 ISBN-13(EAN): 9781799810483 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 255030.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Fans of specific sports teams, television series, and video games, to name a few, often create subcultures in which to discuss and celebrate their loyalty and enthusiasm for a particular object or person. Due to their strong emotional attachments, members of these fandoms are often quick to voluntarily invest their time, money, and energy into a related product or brand, thereby creating a group of faithful and passionate consumers that play a significant role in multiple domains of contemporary culture.
The Handbook of Research on the Impact of Fandom in Society and Consumerism is an essential reference source that examines the cultural and economic effects of the fandom phenomenon through a multidisciplinary lens and shapes an understanding of the impact of fandom on brand building. Featuring coverage on a wide range of topics such as religiosity, cosplay, and event marketing, this publication is ideally designed for marketers, managers, advertisers, brand managers, consumer behavior analysts, product developers, psychologists, entertainment managers, event coordinators, political scientists, anthropologists, academicians, researchers, and students seeking current studies on the global impact of this particularly devoted community.
Автор: Kaufmann & Ali Khan Panni Название: Handbook Of Research On Consumerism In Business And Marketing ISBN: 1466658800 ISBN-13(EAN): 9781466658806 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 354810.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling business to succeed in a consumer-driven market.Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyse and influence purchasing behaviour. As a comprehensive reference source on topics pertaining to consumer management, identity, and behaviour, this publication is intended for use by marketing professionals, business managers, students, and academicians.
Автор: Fabio Musso, Elena Druica Название: Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences ISBN: 1799814122 ISBN-13(EAN): 9781799814122 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 278130.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of social media technology, these operations have increased the need for more developed methods to mesh consumer-business relationships and retention. The Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences is a thought-provoking reference source that provides vital insight into the application of present-day customer relationship management within the retail industry. While highlighting topics such as digital communication, e-retailing, and social media marketing, this publication explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships. This book is ideally designed for managers, executives, CEOs, sales professionals, marketers, advertisers, brand managers, retail experts, academicians, researchers, and students.
Автор: Karin M Ekstrom, Mikael Ottosson, Anders Parment Название: Consumer Behavior: Classical and Contemporary Perspectives ISBN: 9144116810 ISBN-13(EAN): 9789144116815 Издательство: Gazelle Book Services Рейтинг: Цена: 101270.00 T Наличие на складе: Невозможна поставка. Описание: This book provides a basic understanding of the subject of consumer behavior. A better understanding in terms of why and how people consume is particularly relevant in todays society since consumption has become an increasingly important part of peoples lives. This book differs from most previous textbooks by describing the subject of consumer behavior based on two comprehensive theoretical fields: theories concerning consumer psychology and decision-making, and theories concerning consumer culture and practices. These two perspectives complement one another and contribute to a better understanding of the complexity of consumption. Furthermore, the book has a sustainability perspective.
Автор: Brandon Lang, Molly Monahan Lang Название: Seeing Social Problems: Readings on Contemporary Issues in the United States ISBN: 1516504747 ISBN-13(EAN): 9781516504749 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 150610.00 T Наличие на складе: Невозможна поставка. Описание: Examines a wide array of social problems that currently exist in the United States and that impact every member of society. Designed to present the kind of information found in a standard textbook, but in an accessible, relatable, high-interest way, the text links the readings to real-world issues of the day.
Автор: Cheng Lu Wang Название: Exploring the Rise of Fandom in Contemporary Consumer Culture ISBN: 152253220X ISBN-13(EAN): 9781522532200 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 218990.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Offers an in-depth discussion on the soaring popularity of fan communities and how these followers serve a larger purpose in a consumer-driven society. Highlighting applicable topics that include brand loyalty, fan perceptions, social media, and virtual realities, this publication is ideal for business managers, academics, students, professionals, and researchers.
Автор: Grace McQuilten, McQuilten Grace, White Anthony Название: Art as Enterprise: Social and Economic Engagement in Contemporary Art ISBN: 1784534102 ISBN-13(EAN): 9781784534103 Издательство: Bloomsbury Academic Рейтинг: Цена: 126720.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book explores the idea of art as social enterprise in relation to broader economic and social systems, while also addressing inequities in the art system itself.
In the age of Ikea Hackers and salvagepunks, this book charts the emergence of "rugged consumers" who creatively misuse, reuse, and repurpose the objects within their environments to suit their idiosyncratic needs and desires. Figures of both literary and material culture whose behavior evokes an American can-do ethic, rugged consumers mediate between older mythic models of self-sufficiency and the consumption-driven realities of our passive, post-industrial economy. Through their unorthodox encounters with the material world, rugged consumers show that using objects 'properly' is a conventional behavior that must be renewed and reinforced rather than a naturalized process that persists untroubled through time and space.
At the same time, this Utopian ideal is rarely met: most examples of rugged consumerism conceal rather than foreground the ideological problems to which they respond and thus support or ignore rather than challenge the structures of late capitalist consumerism. By analyzing convergences and divergences between subjective material practices and collectivist politics, Raymond Malewitz shows how rugged consumerism both recodes and reflects the dynamic social history of objects in the United States from the 1960s to the present.
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