Handbook of Research on the Impact of Fandom in Society and Consumerism, Cheng Lu Wang

Автор: Kaufmann & Ali Khan Panni
Название: Handbook Of Research On Consumerism In Business And Marketing
ISBN: 1466658800 ISBN-13(EAN): 9781466658806
Издательство: Mare Nostrum (Eurospan)
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Цена: 354810.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling business to succeed in a consumer-driven market.Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyse and influence purchasing behaviour. As a comprehensive reference source on topics pertaining to consumer management, identity, and behaviour, this publication is intended for use by marketing professionals, business managers, students, and academicians.

Автор: Ebtihaj Ahmed Al-A`ali, Meryem Masmoudi
Название: Ethical Consumerism and Comparative Studies Across Different Cultures: Emerging Research and Opportunities
ISBN: 1799802736 ISBN-13(EAN): 9781799802730
Издательство: Mare Nostrum (Eurospan)
Цена: 117350.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: One of the integral parts of determining business success directly correlates to how well a company interacts with their customers. This increased demand for direct communication has evolved how companies cooperate with their patrons and examines how essential ethics is related to these communications. Ethical Consumerism and Comparative Studies Across Different Cultures: Emerging Research and Opportunities provides emerging research exploring the theoretical and practical aspects of the fundamental issues related to ethical consumerism and applications within business, science, engineering, and technology and examines the impact Arab and global cultures have on consumerism. Featuring coverage on a broad range of topics such as business ethics, data management, and global business, this book is ideally designed for managers, executives, advertisers, marketers, sales directors, practitioners, researchers, academicians, and students.

Автор: Cheng Lu Wang
Название: Exploring the Rise of Fandom in Contemporary Consumer Culture
ISBN: 152253220X ISBN-13(EAN): 9781522532200
Издательство: Mare Nostrum (Eurospan)
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Цена: 218990.00 T
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Описание: Offers an in-depth discussion on the soaring popularity of fan communities and how these followers serve a larger purpose in a consumer-driven society. Highlighting applicable topics that include brand loyalty, fan perceptions, social media, and virtual realities, this publication is ideal for business managers, academics, students, professionals, and researchers.

Автор: Samantha N. N. Cross, Cecilia Ruvalcaba, Alladi Ve
Название: Consumer Culture Theory
ISBN: 1787439070 ISBN-13(EAN): 9781787439078
Издательство: Emerald
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Цена: 99400.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores the illusions that pervade contemporary consumption as well as the forces of globalization, localization, and hybridization that affect consumption throughout our interconnected world.

Автор: David J. Burns
Название: Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society
ISBN: 152256120X ISBN-13(EAN): 9781522561200
Издательство: Mare Nostrum (Eurospan)
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Цена: 208830.00 T
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Описание: Consumer culture influences virtually all activities within modern societies and has become an important area of study for businesses. Logical analysis of consumer behavior is difficult as humans have different reasons for repeatedly buying products they need or want, and it is challenging to follow why they buy unneeded or unwanted products regularly. Without a comprehensive understanding of consumer culture as the basis, market discussions become empty and produce little insight into the power consumers hold in affecting other individuals and society.Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society provides emerging research from different perspectives on the basis and ramifications of consumer culture, as well as how it affects all aspects of the lives of individuals. While providing a platform for exploring interpersonal interactions and issues related to ethics in marketing, readers will gain valuable insight into areas such as consumer vs. producer mentality, the effects of consumerism on developing countries, and the consequences of consumerism. This book is an important resource for marketing professionals, business managers, sociologists, students, academicians, researchers, and consumer professionals.

Автор: Fabio Musso, Elena Druica
Название: Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences
ISBN: 1799814122 ISBN-13(EAN): 9781799814122
Издательство: Mare Nostrum (Eurospan)
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Цена: 278130.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of social media technology, these operations have increased the need for more developed methods to mesh consumer-business relationships and retention. The Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences is a thought-provoking reference source that provides vital insight into the application of present-day customer relationship management within the retail industry. While highlighting topics such as digital communication, e-retailing, and social media marketing, this publication explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships. This book is ideally designed for managers, executives, CEOs, sales professionals, marketers, advertisers, brand managers, retail experts, academicians, researchers, and students.

Автор: Kaufmann
Название: Handbook Of Research On Managing And Influencing Consumer Behavior
ISBN: 1466665475 ISBN-13(EAN): 9781466665477
Издательство: Mare Nostrum (Eurospan)
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Цена: 344650.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior.The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media have brought to consumer behavior, and is of great use to marketers, businesses, academics, students, researchers, and professionals.

Автор: Hans Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni
Название: Handbook of Research on Contemporary Consumerism
ISBN: 1522582703 ISBN-13(EAN): 9781522582700
Издательство: Mare Nostrum (Eurospan)
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Цена: 255030.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry.

The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth understanding on the various aspects and issues of consumerism and reveals the critical success factors and conceptual and theoretical frameworks of these concepts from recent contexts and perspectives. Additionally, it examines the impact of identity on marketing and branding from the consumerist perspective, discusses consumerism as a source of innovation and product development, and provides insights on consumerism and profitability. Featuring research on topics such as circular economy, digital marketing, and social media, this book is ideally designed for practitioners, managers, marketers, academic researchers, and students.

Автор: Monica Gomez-Suarez, Maria Pilar Martinez-Ruiz
Название: Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy
ISBN: 1522502203 ISBN-13(EAN): 9781522502203
Издательство: Mare Nostrum (Eurospan)
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Цена: 320630.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. This volume emphasizes the advertising and promotional approaches being utilized, as well as consumer behaviour and satisfaction in response to marketing strategies.

Автор: Ayantunji Gbadamosi
Название: Handbook of Research on Consumerism and Buying Behavior in Developing Nations
ISBN: 1522502823 ISBN-13(EAN): 9781522502821
Издательство: Mare Nostrum (Eurospan)
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Цена: 228230.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing the power of the consumer market in emerging economies and their overall role in the global market system, this volume features research-based perspectives on consumer perception, behaviour, and relationship management across industries.

Автор: Arthur Asa Berger
Название: Shopper`s Paradise: Retail Stores and American Consumer Culture
ISBN: 9004408657 ISBN-13(EAN): 9789004408654
Издательство: Brill
Цена: 92980.00 T
Наличие на складе: Нет в наличии.
Описание: Shopper’s Paradise: Retail Stores and American Consumer Culture deals with the cultural, social and economic impact of different kinds of retail stores on American society. It has sections on some of the most important retail genres, such as Internet stores (Amazon.com), department stores (Neiman Marcus), coffee shops (Starbucks), big-box stores (Walmart, Costco) and a number of other kinds of stores such as dollar stores, malls, and farmers markets. It also has a discussion of consumer cultures. The subtext in the publication is the notion that shopping is connected with a desire to return to paradise, from which we were excluded due to Adam and Eve’s behavior in the Garden of Eden. Thus, the term “paradise” has two meanings. It is written in an accessible style and makes use of material from a variety of journalists and scholars who write about the retail industry and consumer cultures.

Автор: Al-A`Ali Ebtihaj Ahmed, Masmoudi Meryem
Название: Ethical Consumerism and Comparative Studies Across Different Cultures: Emerging Research and Opportunities
ISBN: 1799802728 ISBN-13(EAN): 9781799802723
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 139530.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: One of the integral parts of determining business success directly correlates to how well a company interacts with their customers. This increased demand for direct communication has evolved how companies cooperate with their patrons and examines how essential ethics is related to these communications.

Ethical Consumerism and Comparative Studies Across Different Cultures: Emerging Research and Opportunities provides emerging research exploring the theoretical and practical aspects of the fundamental issues related to ethical consumerism and applications within business, science, engineering, and technology and examines the impact Arab and global cultures have on consumerism. Featuring coverage on a broad range of topics such as business ethics, data management, and global business, this book is ideally designed for managers, executives, advertisers, marketers, sales directors, practitioners, researchers, academicians, and students.