Handbook Of Research On Consumerism In Business And Marketing, Kaufmann & Ali Khan Panni

Название: Managing Social Media and Consumerism
ISBN: 113728191X ISBN-13(EAN): 9781137281913
Издательство: Springer
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Цена: 111790.00 T
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Описание: Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.

Название: Handbook of marketing scales
ISBN: 1412980186 ISBN-13(EAN): 9781412980180
Издательство: Sage Publications
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Цена: 163680.00 T
Наличие на складе: Невозможна поставка.
Описание: A clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behaviour and marketing research.

Автор: Silver
Название: The Essentials of Marketing Research
ISBN: 041589929X ISBN-13(EAN): 9780415899291
Издательство: Taylor&Francis
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Цена: 178640.00 T
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Описание: Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research provides a comprehensive guide to students in designing, conducting and interpreting marketing research.

Автор: Philip Hans Franses
Название: Quantitative Models in Marketing Research
ISBN: 0521801664 ISBN-13(EAN): 9780521801669
Издательство: Cambridge Academ
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Цена: 71800.00 T
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Описание: This 2001 book presents important and practically relevant quantitative models used for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings.

Название: Marketing Research
ISBN: 0333721780 ISBN-13(EAN): 9780333721780
Издательство: Springer
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Цена: 46570.00 T
Наличие на складе: Поставка под заказ.
Описание: Introduction to marketing research which brings together the theory and practice of market research, covering everything from the basic techniques to recent developments in electronic data collection. Aimed at post graduate students on business courses or students on professional marketing courses.

Автор: Kubacki
Название: Formative Research in Social Marketing
ISBN: 9811018278 ISBN-13(EAN): 9789811018275
Издательство: Springer
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Цена: 121110.00 T
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Описание: This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. This book will help social marketing to move beyond surveys and focus groups. The book addresses the needs of social marketing academics and practitioners alike by providing a robust and critical academic discussion of cutting-edge research methods, while demonstrating at the same time how each respective method can help us arrive at a deeper understanding of the issues that social marketing interventions are seeking to remedy. Each chapter includes a scholarly discussion of key formative research methods, a list of relevant internet resources, and three key readings for those interested in extending their understanding of the method. Most chapters also feature a short case study demonstrating how the methods are used.

Автор: Carl McDaniel Jr.,Roger Gates
Название: Marketing Research
ISBN: 1118808843 ISBN-13(EAN): 9781118808849
Издательство: Wiley
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Цена: 235790.00 T
Наличие на складе: Невозможна поставка.
Описание: In Marketing Research, 10th Edition, authors Carl McDaniel and Roger Gates share their industry experience to teach students how to make critical business decisions through the study of market research.

Автор: Stacey
Название: Industrial Marketing Research (RLE Marketing)
ISBN: 1138791636 ISBN-13(EAN): 9781138791633
Издательство: Taylor&Francis
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Цена: 148010.00 T
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Описание: The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research.

Автор: Andreasen
Название: Marketing Research That Won`t Break the Bank: A Pr Practical Guide to Getting the Information You Need
ISBN: 0787964190 ISBN-13(EAN): 9780787964191
Издательство: Wiley
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Цена: 26390.00 T
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Описание: Provides a guide for managers who want to use marketing research to make their organisations more effective, but feel they cannot afford it.

Автор: Evans W. Douglas
Название: Social Marketing Research for Global Public Health: Methods and Technologies
ISBN: 0199757399 ISBN-13(EAN): 9780199757398
Издательство: Oxford Academ
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Цена: 88710.00 T
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Описание: Social Marketing Research for Global Public Health offers proven guidelines for crafting campaigns that work in public health. It equips readers with tools pioneered by corporate marketers to increase the efficacy of public health interventions in any setting.

Автор: Wheeler Scot R
Название: Architecting Experience: A Marketing Science And Digital Analytics Handbook
ISBN: 981472565X ISBN-13(EAN): 9789814725651
Издательство: World Scientific Publishing
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Цена: 29570.00 T
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Описание: In A World With A Seemingly Infinite Amount Of Content And Scores Of Methods For Consuming That Content, Marketing Communication Today Is About Appealing To Individuals, Person By Person. Effectively Appealing To Customers Requires Delivery Of Brand Experiences Built On Relevance And Recognition Of Context. Just As In Any Conversation, Delivering Relevance In Context Requires Understanding The Person One Is Speaking With And Shared Environment.Wheeler Answers The Biggest Question Facing Digital Marketers Today: "With An Ever Expanding Array Of Digital Touch Points At One'S Disposal, How Does One Deliver Content And Experiences Around One'S Brand That Build Relationships And Drives Results?" The Quick Answer To This Is "Through The Application Of Data And Analytics To Drive Highly Relevant, Contextual Targeted Content And Adaptive Experience", But Since This Answer Is Not As Easy To Achieve As It Is To Say, Architecting Experience Has Been Designed To Help Readers Develop The Understanding Of Marketing Data, Technology And Analytics Required To Make This Happen.

Автор: Buber
Название: Applying Qualitative Methods to Marketing Management Research
ISBN: 1403916608 ISBN-13(EAN): 9781403916600
Издательство: Springer
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Цена: 111790.00 T
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Описание: This work deals with the application of qualitative methods to marketing management research. It explains different ways of making and analysing data with qualitative tools, and it describes the generation of results working for researchers as well as for practitioners in marketing management.