Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior, Ana Maria Soares, Maher Georges Elmashhara
Автор: Ana Maria Soares, Maher Georges Elmashhara Название: Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior ISBN: 1799822214 ISBN-13(EAN): 9781799822219 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 147840.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Unprecedented changes in consumer shopping habits pose major challenges for retailers who need to consider the multidimensional nature of shopping in order to design and provide engaging consumer experiences. The intersection between in-store and online shopping is also fundamental to meet the fast-changing consumer behavior. Comprehending how environmental and sensory dimensions, leisure, entertainment, and social interactions influence shopper emotions may enhance the shopping experience.
Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior is an essential reference source that discusses methods for enhancing the shopping experience in an era of competition among shopping offline- and online-destinations, as well as predicting emerging changes in consumer behavior and shopping destinations and new technologies in retailing. Featuring research on topics such as consumer dynamics, experimental marketing, and retail technology, this book is ideally designed for retail managers, designers, advertisers, marketers, customer service representatives, merchandisers, industry professionals, academicians, researchers, students, and practitioners.
Автор: Yang Kenneth C. C. Название: Multi-Platform Advertising Strategies in the Global Marketplace ISBN: 1522531149 ISBN-13(EAN): 9781522531142 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 199590.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In today’s multi-platform ecosystem, marketers rely on advertisements that can be accessed across multiple digital platforms to enhance audience engagement and outreach. Advertisers are exploring the global impacts of social and mobile media as part of this integrated approach. Multi-Platform Advertising Strategies in the Global Marketplace examines the international diffusion of multi-platform advertising communication practices in an increasingly globalized economy. Featuring coverage on relevant areas including cross-media, digital marketing, and consumer behavior, this extensive publication is suitable for researchers, marketers, advertisers, and business professionals interested in the global impacts of multi-platform media on the advertising industry.
Автор: Rishi Bikramjit Название: Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control ISBN: 146668139X ISBN-13(EAN): 9781466681392 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 208830.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In today’s increasingly connected business world, there is new pressure for local brands to go global, and a need for already global corporations to cater to new audiences that were previously ignored.Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control brings together the best practices for entry and expansion of global brands into Islamic countries. This book is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company and presents a cutting edge look at worldwide retail for marketing researchers and academics.
Автор: Elizabeth Parsons Название: The Social and Material Dimensions of Markets ISBN: 0415843650 ISBN-13(EAN): 9780415843652 Издательство: Taylor&Francis Цена: 91870.00 T Наличие на складе: Невозможна поставка. Описание: This book considers together the social and material dimensions of markets and marketing practices, drawing together insights from consumer research, marketing, social theory, and studies of material culture. While the role material objects play in meeting needs, wants, and desires – and their centrality as resources for identity construction – has been discussed by consumer researchers in depth, much less attention has been paid to matter and materiality. The volume contributes to existing understandings of consumer value and offers a counterpoint to purely symbolic understandings of value. Individual chapters revise, extend, and critique debates surrounding processes of commodification and singularisation, aesthetics, symbolism, and language in the context of value creation. As such this book is of relevance to academics and students interested in consumption and consumer culture, marketing and material culture.
Автор: Forbes J. D. Название: The Consumer Interest (Rle Consumer Behaviour): Dimensions and Policy Implications ISBN: 1138838241 ISBN-13(EAN): 9781138838246 Издательство: Taylor&Francis Рейтинг: Цена: 46950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book guides in the advocacy process, as well as in courses in consumer behaviour, political science and law. It defines the consumer interest in many dimensions in order to be able to evaluate the effects of agricultural marketing board regulatory activity on consumers.
Автор: Sarma Sarmistha Название: Global Observations of the Influence of Culture on Consumer Buying Behavior ISBN: 1522527273 ISBN-13(EAN): 9781522527275 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 219910.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Positive consumerism is the backbone to a strong economy. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Observations of the Influence of Culture on Consumer Buying Behavior is an in-depth, scholarly resource that discusses how marketing practices can be influenced by cultural preferences. Featuring an array of relevant topics including societal environments, cultural stereotyping, brand loyalty, and marketing semiotics, this publication is ideal for CEOs, business managers, professionals, and researchers that are interested in studying alternative factors that impact the marketing field.
Автор: Saren Название: Marketing Graffiti ISBN: 1138013331 ISBN-13(EAN): 9781138013339 Издательство: Taylor&Francis Рейтинг: Цена: 43890.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Radical and unique in its approach and presentation, this book turns the traditional marketing introduction on its head by making students aware of the part they already play in the marketing process.
Автор: Gbadamosi, Ayantunji Название: Young consumer behaviour ISBN: 0415790093 ISBN-13(EAN): 9780415790093 Издательство: Taylor&Francis Рейтинг: Цена: 40820.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available evidence shows that they cannot be ignored in the marketplace dynamics as they consume goods and services in their households and are involved in various other active roles in their household consumption including making decisions where applicable. Hence, the landscape of young consumer behaviour is changing.
Young Consumer Behaviour: A Research Companion focusses on exploring the behaviour of young consumers as individuals and societal members. The chapters address different aspects of consumption activities of children as individuals like motivation, involvement, perception, learning, attitude, the self, and personality. Similarly, chapters on consumer behaviour in social settings contextualised to young consumers including culture, sub-culture, family, and groups are incorporated into the book. This book fills a gap in the literature by addressing the dynamics of consumption patterns of this consumer group, in relation to various marketing stimuli and different stakeholders. It combines eclectic perspectives on the topic and specifically, bridges the gap between historical perspectives and contemporary issues.
Building on the extant literature in the field of marketing and consumer behaviour, this book is a compendium of research materials and constitutes an essential reference source on young consumer behaviour issues with both academic and managerial implications.
Автор: Samantha N. N. Cross, Cecilia Ruvalcaba, Alladi Ve Название: Consumer Culture Theory ISBN: 1787439070 ISBN-13(EAN): 9781787439078 Издательство: Emerald Рейтинг: Цена: 99400.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book explores the illusions that pervade contemporary consumption as well as the forces of globalization, localization, and hybridization that affect consumption throughout our interconnected world.
Название: Leadership as Emotional Labour ISBN: 1138206016 ISBN-13(EAN): 9781138206014 Издательство: Taylor&Francis Рейтинг: Цена: 57150.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Even if we don't realise it, most of us are now familiar with the idea of 'emotional labour'; that 'service with a smile' which everyone from cabin crew to restaurant or call centre staff is expected to give, irrespective of what they actually feel or think.
This book considers the complex ways in which this need to show (or hide) particular emotions translates into job roles - specifically those of leaders or managers - where the relationships are lasting rather than transient, two-way rather than uni-directional and have complex, ongoing goals rather than straight-forward, one-off ones. The book contends that these differences contribute unique characteristics to the nature of the emotional labour required and expounds and explores this new genus within the 'emotional labour' species. The main theme of this book is the explication and exploration of emotional labour in the context of leadership and management. As such, it focuses both on how our understanding of emotional labour in this context enriches the original construct and where it deviates from it.
By exploring these issues at the level of situated practices and the real world, real time experiences of leaders, the book seeks to make an innovative and nuanced contribution to our understanding of the emotional element within 'leadership work'.
Автор: Cervellon, Marie-cecile Brown, Stephen Название: Revolutionary nostalgia ISBN: 1787693465 ISBN-13(EAN): 9781787693463 Издательство: Emerald Рейтинг: Цена: 66390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Long regarded as a maudlin mental state, nostalgia is everywhere and has been reimagined as a signifier of good mental health. It is no longer the bailiwick of right-wing reactionaries but a crucible of critical thinking and revolutionary intent. This book explores the revolution in nostalgia and the nostalgia in revolution.
Автор: Maison, Dominika (university Of Warsaw, Poland) Название: Qualitative marketing research mai ISBN: 1138607746 ISBN-13(EAN): 9781138607743 Издательство: Taylor&Francis Рейтинг: Цена: 193950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Uniquely practical in its approach, this book is vital reading for advanced undergraduate and postgraduate students of marketing research, consumer behaviour and consumer psychology.
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