Ethical Consumerism and Comparative Studies Across Different Cultures: Emerging Research and Opportunities, Ebtihaj Ahmed Al-A`ali, Meryem Masmoudi
Автор: Iain Ramsay Название: Personal Insolvency in the 21st Century: A Comparative Analysis of the US and Europe ISBN: 1849468095 ISBN-13(EAN): 9781849468091 Издательство: Bloomsbury Academic Рейтинг: Цена: 89760.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Since 1979 the world has witnessed a remarkable cycle of individual bankruptcy law reform. Changes in capitalist economies, financial crises and political interest groups all contributed to this cycle of reform. Differences exist between European systems in terms of access criteria, institutional frameworks, financing and discharge conditions. What explains these differences within Europe and those between Europe and the US? This book draws on insights from historical institutionalism to illustrate the role of timing, path dependency and unintended consequences in the development of individual bankruptcy law. The book presents case studies of individual bankruptcy law in the US, France, Sweden and England and Wales. It analyses how, following the Great Recession of 2008, international financial institutions identified the significance of household debt and individual bankruptcy for financial architecture. The EU imposed individual bankruptcy reform on certain Member States, and proposed bankruptcy harmonisation to promote individual entrepreneurialism. The book examines the likelihood of greater convergence on an EU individual bankruptcy paradigm, and how this fits conceptions of neo-liberalism and the social market. Finally, the book discusses whether the international emergence of individual bankruptcy law represents a progressive step or a band-aid for the costs of neo-liberal policies, where a significant number of people live close to the precipice of over-indebtedness.
Автор: Iain Ramsay Название: Personal Insolvency in the 21st Century: A Comparative Analysis of the US and Europe ISBN: 1509932178 ISBN-13(EAN): 9781509932177 Издательство: Bloomsbury Academic Рейтинг: Цена: 36950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Since 1979 the world has witnessed a remarkable cycle of personal insolvency law reform. Changes in capitalist economies, financial crises and political interest groups all contributed to this cycle of reform. This book examines the role of interest groups and distinct narratives in shaping reform in different countries while drawing attention to the role of timing, path dependency and unintended consequences in the development of personal insolvency law. The book presents case studies of personal insolvency law in the US, France, Sweden, and England and Wales. It then analyses how, following the Great Recession of 2008, international financial institutions paid greater attention to the significance of household debt in contributing to financial instability and the role of individual insolvency law in providing a fresh start. Personal insolvency law reform became part of EU responses to the eurozone crisis and the EU has proposed harmonisation of individual insolvency law to promote entrepreneurialism. This book examines the extent to which these developments represent an emerging international commonsense about personal insolvency and its relationship to neo-liberalism. Finally, this book discusses whether the international emergence of individual personal insolvency law represents a progressive step or a band-aid for the costs of neo-liberal policies, where a significant number of people live close to the precipice of over-indebtedness.
Автор: Information Resources Management Association Название: Consumer-Driven Technologies in Healthcare: Breakthroughs in Research and Practice ISBN: 1522561986 ISBN-13(EAN): 9781522561989 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 288420.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The world of medical technologies is undergoing a sea of change in the domain of consumer culture. Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. As such, it is vital to examine the consumer-centered aspects of medical technological developments that have a patient-centered focus and allow patients to take part in their own personal health and wellness.Consumer-Driven Technologies in Healthcare: Breakthroughs in Research and Practice is a critical source of academic knowledge on the use of smartphones and other technological devices for cancer therapy, fitness and wellness, chronic disease monitoring, and other areas. The tracking of these items using technology has allowed consumers to take control of their own healthcare. Highlighting a range of pertinent topics such as clinical decision support systems, patient engagement, and electronic health records, this publication is an ideal reference source for doctors, nurse practitioners, hospital administrators, medical professionals, IT professionals, academicians, and researchers interested in advancing medical practice through technology.
Автор: Miralem Helmefalk, Leif Marcusson Название: Utilizing Gamification in Servicescapes for Improved Consumer Engagement ISBN: 179981971X ISBN-13(EAN): 9781799819714 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 152460.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: As consumers increase their purchases from online retailers, businesses must find exceedingly innovative ways to increase customer engagement. While online gaming has become increasingly prevalent, motivating customers through the same means has gained greater importance for businesses.
Utilizing Gamification in Servicescapes for Improved Consumer Engagement is a pivotal reference source that provides vital research on employing various gamification mechanics to alter and enhance certain behaviors in marketing contexts. While highlighting topics such as online gaming, user engagement, and target marketing, this book is ideally designed for retailers, advertisers, marketers, promotion coordinators, industry professionals, business executives, managers, researchers, academicians, and students seeking current research on bridging servicescapes and marketing literature with gamification.
Автор: Sabyasachi Dasgupta, Priya Grover Название: Optimizing Millennial Consumer Engagement With Mood Analysis ISBN: 1522556907 ISBN-13(EAN): 9781522556909 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 208830.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Consumer engagement is becoming crucial to the recall and survival of brands in intense competitive markets. Due to digital innovations, businesses have seen the emergence of the millennial population as a target audience, and many businesses are struggling with adopting methods to engage the generation to leverage an enriched brand experience.Optimizing Millennial Consumer Engagement With Mood Analysis is a critical scholarly resource that explores how companies ensure brand sustainability through influencing the minds and moods of consumers to create an interactive customer experience. Featuring coverage on a broad range of topics such product presentation, brand fandom, social media, lifestyle products, and buying behavior, this book is geared towards marketers, business managers, business practitioners, international business strategists, academicians, consumer researchers, and upper-level graduate students attempting to understand consumer engagement through mood analysis.
Автор: Miralem Helmefalk, Leif Marcusson Название: Utilizing Gamification in Servicescapes for Improved Consumer Engagement ISBN: 1799819701 ISBN-13(EAN): 9781799819707 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 201430.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: As consumers increase their purchases from online retailers, businesses must find exceedingly innovative ways to increase customer engagement. While online gaming has become increasingly prevalent, motivating customers through the same means has gained greater importance for businesses.
Utilizing Gamification in Servicescapes for Improved Consumer Engagement is a pivotal reference source that provides vital research on employing various gamification mechanics to alter and enhance certain behaviors in marketing contexts. While highlighting topics such as online gaming, user engagement, and target marketing, this book is ideally designed for retailers, advertisers, marketers, promotion coordinators, industry professionals, business executives, managers, researchers, academicians, and students seeking current research on bridging servicescapes and marketing literature with gamification.
Автор: Al-A`Ali Ebtihaj Ahmed, Masmoudi Meryem Название: Ethical Consumerism and Comparative Studies Across Different Cultures: Emerging Research and Opportunities ISBN: 1799802728 ISBN-13(EAN): 9781799802723 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 139530.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: One of the integral parts of determining business success directly correlates to how well a company interacts with their customers. This increased demand for direct communication has evolved how companies cooperate with their patrons and examines how essential ethics is related to these communications.
Ethical Consumerism and Comparative Studies Across Different Cultures: Emerging Research and Opportunities provides emerging research exploring the theoretical and practical aspects of the fundamental issues related to ethical consumerism and applications within business, science, engineering, and technology and examines the impact Arab and global cultures have on consumerism. Featuring coverage on a broad range of topics such as business ethics, data management, and global business, this book is ideally designed for managers, executives, advertisers, marketers, sales directors, practitioners, researchers, academicians, and students.
Автор: Samantha N. N. Cross, Cecilia Ruvalcaba, Alladi Ve Название: Consumer Culture Theory ISBN: 1787439070 ISBN-13(EAN): 9781787439078 Издательство: Emerald Рейтинг: Цена: 99400.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book explores the illusions that pervade contemporary consumption as well as the forces of globalization, localization, and hybridization that affect consumption throughout our interconnected world.
Автор: Stolle Название: Political Consumerism ISBN: 1107010098 ISBN-13(EAN): 9781107010093 Издательство: Cambridge Academ Рейтинг: Цена: 90810.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Political Consumerism captures the creative ways in which citizens, consumers and political activists use the market as their arena for politics. This book theorizes, describes, analyzes, compares and evaluates the phenomenon of political consumerism and how it attempts to use market choice to solve complex globalized problems. It investigates theoretically and empirically how and why consumers practice citizenship and have become important political actors. Dietlind Stolle and Michele Micheletti describe consumers' engagement as an example of individualized responsibility taking, examining how political consumerism nudges and pressures corporations to change their production practices, and how consumers emerge as a force in global affairs. Unlike other studies, it also evaluates if and how consumer actions become effective mechanisms of global change. Stolle and Micheletti offer a candid discussion of the limitations of political consumerism as a form of participation and as a problem-solving mechanism.
Автор: Cecilia Silvestri, Michela Piccarozzi, Barbara Aquilani Название: Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution ISBN: 179981419X ISBN-13(EAN): 9781799814191 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 210670.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A well-planned marketing orientation strategy that keeps customers informed is the first step to building a long-term relationship with customers and providing them with appropriate incentives. The difficulty with providing a winning strategy in a highly competitive market, however, stems from responding to the specific needs of the customers.
Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution is an essential reference source that links together three highly relevant topics in the business of modern economy—innovation, customer satisfaction, and sustainability—and analyzes their synergies. Featuring research on topics such as e-business, global business, and sustainable innovation, this book is ideally designed for business consultants, managers, customer service representatives, entrepreneurs, academicians, researchers, and students seeking coverage on directing sustainable companies.
Автор: Giuseppe Granata Название: Predicting trends and building strategies for consumer engagement in retail environments / ISBN: 1522578560 ISBN-13(EAN): 9781522578567 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 239310.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Global economic scenarios are increasing in complexity due to the recent global financial crisis, globalization, the evolution of ICT, and the changing behaviors of consumers. This has made it difficult to predict trends and build strategies within the retail industry. As a result, long-term forecasts and schedules are not possible, and more research is needed to explore today’s consumer profile and set the frameworks for future recovery strategies. Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments is a pivotal reference source that provides practical insights into improving the understanding of complex retail environments and consumer shopping behaviors in order to predict trends and develop strategies for retailers in times of economic crisis. While highlighting topics such as consumer engagement, industry models, and market globalization, this publication explores qualitative and quantitative methods of interest and the multidisciplinary approaches revolving around the industry. This book is ideally designed for marketers, managers, practitioners, retail professionals, academicians, researchers, and students seeking current research on relationship marketing, digital marketing, service management, and complexity theories.
Автор: Sumesh Singh Dadwal Название: Innovations in Technology and Marketing for the Connected Consumer ISBN: 1799801314 ISBN-13(EAN): 9781799801313 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 287370.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers' access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students.
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