Ethical Consumerism and Comparative Studies Across Different Cultures: Emerging Research and Opportunities, Al-A`Ali Ebtihaj Ahmed, Masmoudi Meryem

Автор: Stolle
Название: Political Consumerism
ISBN: 1107010098 ISBN-13(EAN): 9781107010093
Издательство: Cambridge Academ
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Цена: 90810.00 T
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Описание: Political Consumerism captures the creative ways in which citizens, consumers and political activists use the market as their arena for politics. This book theorizes, describes, analyzes, compares and evaluates the phenomenon of political consumerism and how it attempts to use market choice to solve complex globalized problems. It investigates theoretically and empirically how and why consumers practice citizenship and have become important political actors. Dietlind Stolle and Michele Micheletti describe consumers' engagement as an example of individualized responsibility taking, examining how political consumerism nudges and pressures corporations to change their production practices, and how consumers emerge as a force in global affairs. Unlike other studies, it also evaluates if and how consumer actions become effective mechanisms of global change. Stolle and Micheletti offer a candid discussion of the limitations of political consumerism as a form of participation and as a problem-solving mechanism.

Автор: Ebtihaj Ahmed Al-A`ali, Meryem Masmoudi
Название: Ethical Consumerism and Comparative Studies Across Different Cultures: Emerging Research and Opportunities
ISBN: 1799802736 ISBN-13(EAN): 9781799802730
Издательство: Mare Nostrum (Eurospan)
Цена: 117350.00 T
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Описание: One of the integral parts of determining business success directly correlates to how well a company interacts with their customers. This increased demand for direct communication has evolved how companies cooperate with their patrons and examines how essential ethics is related to these communications. Ethical Consumerism and Comparative Studies Across Different Cultures: Emerging Research and Opportunities provides emerging research exploring the theoretical and practical aspects of the fundamental issues related to ethical consumerism and applications within business, science, engineering, and technology and examines the impact Arab and global cultures have on consumerism. Featuring coverage on a broad range of topics such as business ethics, data management, and global business, this book is ideally designed for managers, executives, advertisers, marketers, sales directors, practitioners, researchers, academicians, and students.

Автор: Samantha N. N. Cross, Cecilia Ruvalcaba, Alladi Ve
Название: Consumer Culture Theory
ISBN: 1787439070 ISBN-13(EAN): 9781787439078
Издательство: Emerald
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Цена: 99400.00 T
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Описание: This book explores the illusions that pervade contemporary consumption as well as the forces of globalization, localization, and hybridization that affect consumption throughout our interconnected world.

Автор: Ayantunji Gbadamosi
Название: Exploring the Dynamics of Consumerism in Developing Nations
ISBN: 1522579060 ISBN-13(EAN): 9781522579069
Издательство: Mare Nostrum (Eurospan)
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Цена: 218990.00 T
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Описание: As developing nations consume more goods, their relevance in the global marketplace increases. Existing assumptions and postulations about consumer consumption in various societies are being displaced largely due to the dynamic nature of the market. However, research has not been adequately devoted to explore the developments in consumer behavior in developing nations, which has resulted in numerous unanswered questions.Exploring the Dynamics of Consumerism in Developing Nations provides vital research on consumer behavior in developing countries and changes in the socio-cultural dimensions of marketing. While highlighting topics such as celebrity influence, marketing malpractices, and the adoption of e-government, this publication is ideally designed for researchers, advanced-level students, policymakers, and managers.

Автор: Iain Ramsay
Название: Personal Insolvency in the 21st Century: A Comparative Analysis of the US and Europe
ISBN: 1509932178 ISBN-13(EAN): 9781509932177
Издательство: Bloomsbury Academic
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Цена: 36950.00 T
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Описание: Since 1979 the world has witnessed a remarkable cycle of personal insolvency law reform. Changes in capitalist economies, financial crises and political interest groups all contributed to this cycle of reform. This book examines the role of interest groups and distinct narratives in shaping reform in different countries while drawing attention to the role of timing, path dependency and unintended consequences in the development of personal insolvency law. The book presents case studies of personal insolvency law in the US, France, Sweden, and England and Wales. It then analyses how, following the Great Recession of 2008, international financial institutions paid greater attention to the significance of household debt in contributing to financial instability and the role of individual insolvency law in providing a fresh start. Personal insolvency law reform became part of EU responses to the eurozone crisis and the EU has proposed harmonisation of individual insolvency law to promote entrepreneurialism. This book examines the extent to which these developments represent an emerging international commonsense about personal insolvency and its relationship to neo-liberalism. Finally, this book discusses whether the international emergence of individual personal insolvency law represents a progressive step or a band-aid for the costs of neo-liberal policies, where a significant number of people live close to the precipice of over-indebtedness.

Автор: Iain Ramsay
Название: Personal Insolvency in the 21st Century: A Comparative Analysis of the US and Europe
ISBN: 1849468095 ISBN-13(EAN): 9781849468091
Издательство: Bloomsbury Academic
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Цена: 89760.00 T
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Описание: Since 1979 the world has witnessed a remarkable cycle of individual bankruptcy law reform. Changes in capitalist economies, financial crises and political interest groups all contributed to this cycle of reform. Differences exist between European systems in terms of access criteria, institutional frameworks, financing and discharge conditions. What explains these differences within Europe and those between Europe and the US? This book draws on insights from historical institutionalism to illustrate the role of timing, path dependency and unintended consequences in the development of individual bankruptcy law. The book presents case studies of individual bankruptcy law in the US, France, Sweden and England and Wales. It analyses how, following the Great Recession of 2008, international financial institutions identified the significance of household debt and individual bankruptcy for financial architecture. The EU imposed individual bankruptcy reform on certain Member States, and proposed bankruptcy harmonisation to promote individual entrepreneurialism. The book examines the likelihood of greater convergence on an EU individual bankruptcy paradigm, and how this fits conceptions of neo-liberalism and the social market. Finally, the book discusses whether the international emergence of individual bankruptcy law represents a progressive step or a band-aid for the costs of neo-liberal policies, where a significant number of people live close to the precipice of over-indebtedness.

Автор: Ree C. Ho
Название: Strategies and Tools for Managing Connected Consumers
ISBN: 1522596984 ISBN-13(EAN): 9781522596981
Издательство: Mare Nostrum (Eurospan)
Цена: 205130.00 T
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Описание: Through the growing penetration of new technologies, online consumers can now share and collaborate amongst themselves while shopping online. As they receive information about products from media exposure and their collaboration with other consumers, it is critical for businesses to understand the social impact and influence of social and mobile commerce and how it can affect consumer habits. Strategies and Tools for Managing Connected Consumers provides emerging research exploring the techniques and impacts of new technologies deployed in today's digital marketplace as well as recent development and empirical research on consumer behavior. Featuring coverage on a broad range of topics such as social computing, virtual communities, and consumer management, this book is ideally designed for professionals, researchers, business managers, and students who want to improve their understanding of new strategies for conducting online business in networked environments.

Автор: Sabyasachi Dasgupta, Priya Grover
Название: Optimizing Millennial Consumer Engagement With Mood Analysis
ISBN: 1522556907 ISBN-13(EAN): 9781522556909
Издательство: Mare Nostrum (Eurospan)
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Цена: 208830.00 T
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Описание: Consumer engagement is becoming crucial to the recall and survival of brands in intense competitive markets. Due to digital innovations, businesses have seen the emergence of the millennial population as a target audience, and many businesses are struggling with adopting methods to engage the generation to leverage an enriched brand experience.Optimizing Millennial Consumer Engagement With Mood Analysis is a critical scholarly resource that explores how companies ensure brand sustainability through influencing the minds and moods of consumers to create an interactive customer experience. Featuring coverage on a broad range of topics such product presentation, brand fandom, social media, lifestyle products, and buying behavior, this book is geared towards marketers, business managers, business practitioners, international business strategists, academicians, consumer researchers, and upper-level graduate students attempting to understand consumer engagement through mood analysis.

Автор: Miralem Helmefalk, Leif Marcusson
Название: Utilizing Gamification in Servicescapes for Improved Consumer Engagement
ISBN: 1799819701 ISBN-13(EAN): 9781799819707
Издательство: Mare Nostrum (Eurospan)
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Цена: 201430.00 T
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Описание: As consumers increase their purchases from online retailers, businesses must find exceedingly innovative ways to increase customer engagement. While online gaming has become increasingly prevalent, motivating customers through the same means has gained greater importance for businesses.

Utilizing Gamification in Servicescapes for Improved Consumer Engagement is a pivotal reference source that provides vital research on employing various gamification mechanics to alter and enhance certain behaviors in marketing contexts. While highlighting topics such as online gaming, user engagement, and target marketing, this book is ideally designed for retailers, advertisers, marketers, promotion coordinators, industry professionals, business executives, managers, researchers, academicians, and students seeking current research on bridging servicescapes and marketing literature with gamification.

Автор: Ana Maria Soares, Maher Georges Elmashhara
Название: Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior
ISBN: 1799822214 ISBN-13(EAN): 9781799822219
Издательство: Mare Nostrum (Eurospan)
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Цена: 147840.00 T
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Описание: Unprecedented changes in consumer shopping habits pose major challenges for retailers who need to consider the multidimensional nature of shopping in order to design and provide engaging consumer experiences. The intersection between in-store and online shopping is also fundamental to meet the fast-changing consumer behavior. Comprehending how environmental and sensory dimensions, leisure, entertainment, and social interactions influence shopper emotions may enhance the shopping experience.

Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior is an essential reference source that discusses methods for enhancing the shopping experience in an era of competition among shopping offline- and online-destinations, as well as predicting emerging changes in consumer behavior and shopping destinations and new technologies in retailing. Featuring research on topics such as consumer dynamics, experimental marketing, and retail technology, this book is ideally designed for retail managers, designers, advertisers, marketers, customer service representatives, merchandisers, industry professionals, academicians, researchers, students, and practitioners.

Автор: Ayantunji Gbadamosi
Название: Exploring the Dynamics of Consumerism in Developing Nations
ISBN: 1522586431 ISBN-13(EAN): 9781522586432
Издательство: Mare Nostrum (Eurospan)
Цена: 166320.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As developing nations increase their consumption rate, their relevance in the global marketplace grows. Existing assumptions and postulations about consumer consumption in various societies are being displaced largely due to the dynamic nature of the market. However, research has not been adequately devoted to explore the developments in consumer behavior in developing nations, which has resulted in numerous unanswered questions. Exploring the Dynamics of Consumerism in Developing Nations provides vital research on consumer behavior in developing countries and changes in the socio-cultural dimensions of marketing. While highlighting topics such as celebrity influence, marketing malpractices, and the adoption of e-government, this publication is ideally designed for researchers, advanced-level students, policymakers, and managers.

Автор: Domen Bajde, Dannie Kjeldgaard, Russell W. Belk
Название: Consumer Culture Theory
ISBN: 1787542866 ISBN-13(EAN): 9781787542860
Издательство: Emerald
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Цена: 101630.00 T
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Описание: The twentieth volume of Research in Consumer Behavior presents twelve chapters, selected from the best papers submitted at the 13th annual Consumer Culture Theory Conference 2018. The book explores three narrative lines that were prevalent during the conference: `Objects and their doings`, `Glocalization`, and `Constituting Markets`.