Customer Relationship Management, V. Kumar; Werner Reinartz

Автор: V. Kumar; Werner Reinartz
Название: Customer Relationship Management
ISBN: 3662553805 ISBN-13(EAN): 9783662553800
Издательство: Springer
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Цена: 74530.00 T
Наличие на складе: Поставка под заказ.
Описание: This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today.

Автор: Federico Rajola
Название: Customer Relationship Management
ISBN: 3642078850 ISBN-13(EAN): 9783642078859
Издательство: Springer
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Цена: 46570.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Companies and financial institutions are employing operational information systems in an efficient way. While they have consolidated a strong level of knowledge in management information systems, there is still a lack of knowledge on the right way to apply customer relationship management (CRM) systems under a business perspective.

Автор: Pepper Edward
Название: Customer Relationship Management: Concepts and Strategies
ISBN: 1682851257 ISBN-13(EAN): 9781682851258
Издательство: Неизвестно
Цена: 160930.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Customer relationship management is a branch of business management that focuses on organization's relationship and interaction with their customers and client base. It has developed as a management strategy in recent era. This book discusses the fundamental as well as modern approaches to different models of customer relationship management systems. The topics included in the book are the various types of customer relationship management systems, integrating marketing, sales and customer service aspects, etc. From theories to research to practical applications, case studies related to all contemporary topics of relevance to this field have been included in this book. It is a vital tool for all researching and studying this field.

Автор: Simone Kerner
Название: Analytisches Customer Relationship Management in Kreditinstituten
ISBN: 382447607X ISBN-13(EAN): 9783824476077
Издательство: Springer
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Цена: 65290.00 T
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Описание: Ausgehend von den wichtigsten Kundenbindungsdeterminanten stellt Simone Kerner grundlegende analytische Informationssysteme vor und untersucht ihren Einsatz.

Автор: Joao Heitor De Avila Santos
Название: Customer Relationship Management: Strategic Approaches in Digital Era
ISBN: 177361343X ISBN-13(EAN): 9781773613437
Издательство: Mare Nostrum (Eurospan)
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Цена: 164470.00 T
Наличие на складе: Невозможна поставка.
Описание: Examines various aspects of customer relationship management, including an extensive historical overview of marketing strategies and relationship marketing. The book includes definitions of strategic approaches of marketing, managing business relationships and buying behaviour.

Автор: IGI Global
Название: Marketing and Customer Relationship Management
ISBN: 1466646063 ISBN-13(EAN): 9781466646063
Издательство: Mare Nostrum (Eurospan)
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Цена: 1843380.00 T
Наличие на складе: Невозможна поставка.
Описание: This book bundle includes case studies and research on the technologies, strategies, and services involved in marketing and customer relationship management. These 16 scholarly titles cover topics on marketing, consumer management, customer relationship management, business technologies, electronic services, e-commerce, and much more.

Автор: Lin & Foster
Название: Consumer Information Systems And Relationship Management
ISBN: 1466640820 ISBN-13(EAN): 9781466640825
Издательство: Mare Nostrum (Eurospan)
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Цена: 160770.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: <em>Consumer Information Systems and Relationship Management: Design, Implementation, and Use</em> highlights empirical research, theoretical frameworks, and relevant models on the understanding and implementation of consumer information systems. By covering consumer perceptions of practicality and ease of use, this book is essential for practitioners in business environments and strategic management, meeting consumer needs through the use of digital and Web-based technologies as well as recent empirical research findings and design and implementation of innovative information systems. This book is part of the <em>Advances in Marketing, Customer Relationship Management, and E-Services</em> series collection.