Customer Relationship Management: Strategic Approaches in Digital Era, Joao Heitor De Avila Santos
Автор: Pepper Edward Название: Customer Relationship Management: Concepts and Strategies ISBN: 1682851257 ISBN-13(EAN): 9781682851258 Издательство: Неизвестно Цена: 160930.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Customer relationship management is a branch of business management that focuses on organization's relationship and interaction with their customers and client base. It has developed as a management strategy in recent era. This book discusses the fundamental as well as modern approaches to different models of customer relationship management systems. The topics included in the book are the various types of customer relationship management systems, integrating marketing, sales and customer service aspects, etc. From theories to research to practical applications, case studies related to all contemporary topics of relevance to this field have been included in this book. It is a vital tool for all researching and studying this field.
Автор: V. Kumar; Werner Reinartz Название: Customer Relationship Management ISBN: 3662553805 ISBN-13(EAN): 9783662553800 Издательство: Springer Рейтинг: Цена: 74530.00 T Наличие на складе: Поставка под заказ. Описание: This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today.
Автор: Nasir Название: Customer Relationship Management Strategies In The Digital Era ISBN: 1466682310 ISBN-13(EAN): 9781466682313 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 194040.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty.Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers Through chapters and case studies, this publication discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric. This publication is an essential reference source for researchers, professionals, managers, and upper level students interested in understanding customer loyalty in a technology-focused society.
Автор: Khanlari Название: Strategic Customer Relationship Management In The Age Of Social Media ISBN: 1466685867 ISBN-13(EAN): 9781466685864 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 194040.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In today's society, organizations are looking to optimize potential social interactions and increase familiarity with customers by developing relationships with various stakeholders through social media platforms.Strategic Customer Relationship Management in the Age of Social Media provides a variety of strategies, applications, tools, and techniques for corporate success in social media in a coherent and conceptual framework. In this book, upper-level students, interdisciplinary researchers, academicians, professionals, practitioners, scientists, executive managers, and consultants of marketing and CRM in profit and non-profit organizations will find the resources necessary to adopt and implement social CRM strategies within their organizations.This publication provides an advanced and categorized variety of strategies, applications, and tools for successful Customer Relationship Management including, but not limited to, social CRM strategies and technologies, creation and management of customers' networks, customer dynamics, social media analytics, customer intelligence, word of mouth advertising, customer value models, and social media channel management.
Автор: Pepper Edward Название: Customer Relationship Management ISBN: 1632401312 ISBN-13(EAN): 9781632401311 Издательство: Неизвестно Цена: 116420.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Lin & Foster Название: Consumer Information Systems And Relationship Management ISBN: 1466640820 ISBN-13(EAN): 9781466640825 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 160770.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: <em>Consumer Information Systems and Relationship Management: Design, Implementation, and Use</em> highlights empirical research, theoretical frameworks, and relevant models on the understanding and implementation of consumer information systems. By covering consumer perceptions of practicality and ease of use, this book is essential for practitioners in business environments and strategic management, meeting consumer needs through the use of digital and Web-based technologies as well as recent empirical research findings and design and implementation of innovative information systems. This book is part of the <em>Advances in Marketing, Customer Relationship Management, and E-Services</em> series collection.
Автор: IGI Global Название: Marketing and Customer Relationship Management ISBN: 1466646063 ISBN-13(EAN): 9781466646063 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 1843380.00 T Наличие на складе: Невозможна поставка. Описание: This book bundle includes case studies and research on the technologies, strategies, and services involved in marketing and customer relationship management. These 16 scholarly titles cover topics on marketing, consumer management, customer relationship management, business technologies, electronic services, e-commerce, and much more.
Автор: In Lee Название: Diverse Methods in Customer Relationship Marketing and Management ISBN: 1522556192 ISBN-13(EAN): 9781522556190 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 208830.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty.Diverse Methods in Customer Relationship Marketing and Management is a critical scholarly resource that examines how marketing has shifted to a relationship-oriented model. Due to this, there is an increased need for customer relationship marketing and management to emerge as an invaluable approach to strengthening companies and the customer experience. Featuring coverage on a wide range of topics such as relational marketing technology acceptance model, and consumer buying behavior, this book is a vital resource for marketing professionals, managers, retailers, advertising executives, academicians, and researchers seeking current research on the challenges and opportunities in customer relationship marketing and management.
