Marketing and Customer Relationship Management, IGI Global

Автор: Thorsten Hennig-Thurau; Ursula Hansen
Название: Relationship Marketing
ISBN: 3642086225 ISBN-13(EAN): 9783642086229
Издательство: Springer
Рейтинг:
Цена: 102480.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: "This book makes a landmark contribution in assembling some of the best contemporary thinking about relationship marketing illustrated with concrete descriptions of companies in the automobile industry, consumer electronics, public utilities and so on, which are implementing relationship marketing.

Автор: Sharp Linda
Название: Customer Relationship Intelligence: A Breakthrough Way to Measure and Manage Sales and Marketing
ISBN: 0979965713 ISBN-13(EAN): 9780979965715
Издательство: Неизвестно
Рейтинг:
Цена: 32140.00 T
Наличие на складе: Невозможна поставка.

Автор: In Lee
Название: Diverse Methods in Customer Relationship Marketing and Management
ISBN: 1522556192 ISBN-13(EAN): 9781522556190
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 208830.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty.Diverse Methods in Customer Relationship Marketing and Management is a critical scholarly resource that examines how marketing has shifted to a relationship-oriented model. Due to this, there is an increased need for customer relationship marketing and management to emerge as an invaluable approach to strengthening companies and the customer experience. Featuring coverage on a wide range of topics such as relational marketing technology acceptance model, and consumer buying behavior, this book is a vital resource for marketing professionals, managers, retailers, advertising executives, academicians, and researchers seeking current research on the challenges and opportunities in customer relationship marketing and management.

Автор: Lin & Foster
Название: Consumer Information Systems And Relationship Management
ISBN: 1466640820 ISBN-13(EAN): 9781466640825
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 160770.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: <em>Consumer Information Systems and Relationship Management: Design, Implementation, and Use</em> highlights empirical research, theoretical frameworks, and relevant models on the understanding and implementation of consumer information systems. By covering consumer perceptions of practicality and ease of use, this book is essential for practitioners in business environments and strategic management, meeting consumer needs through the use of digital and Web-based technologies as well as recent empirical research findings and design and implementation of innovative information systems. This book is part of the <em>Advances in Marketing, Customer Relationship Management, and E-Services</em> series collection.